MADURAI KAMARAJ UNIVERSITY

M.B.A. (AIRLINE & AIRPORT MANAGEMENT )

FIRST YEAR
SEMESTER –I
Paper1 Management and Organizational Behaviour

Unit I :
Management: Science, Theory and Practice - The Evolution of Management Thought and
the Patterns of Management Analysis - Management and Society : The External
Environment, Social Responsibility and Ethics - Global and Comparative Management -
The Basis of Global Management

Unit II :
Nature and functions of management: Planning, Organizing/ Organizing Structures and
Design, Controlling, Staffing

Unit III :
Introduction to Organizational Behaviour, Nature of organizations, The Individual
Perceptual Process, Decision making, Nature of Learning, Values and attitudes,
Motivation and emotions in workplace Personality
Unit IV :
Foundation of Group Behaviour
Nature of work groups and teams, Communication, Leadership

Unit V:
The Entire Organization: Organizational Culture and Climate, Management of Conflict
within the organization, Organizational Change and Development
References :
1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill.
2. VSP Rao, V Hari Krishna – Management: Text and Cases, Excel Books, I Edition,
2004
3. Stoner & Wankai, Management, PHI.
4. Robbins.S. Organisational Behaviour, X edn., Prentice-Hall, India.
5. Hellinegal Slocum, Woodman, Organisational Behaviour, IX edn., Thomson
learning.
6. Umasekaran, Organisational Behaviour, Tata McGraw Hill.
7. Robbins S.P., Concepts contrivances and applications, Prentice Hall.

474
 Paper 2 MANAGERIAL ECONOMICS
UNIT I : Managerial Economics - meaning, nature and scope - Managerial Economics
and business decision making - Role of Managerial Economist - Fundamental concepts of
Managerial Economics.
Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.
UNIT II: Supply meaning and determinants - production decisions - production functions
- Isoquants, Expansion path - Cobb-Douglas function, Cost concepts - cost - output
relationship - Economies and diseconomies of scale – cost functions.
UNIT III: Market structure - characteristics - Pricing and output decisions - methods of
pricing - differential pricing - Government intervention and pricing.
UNIT IV: Profit - Meaning and nature - Profit policies - Profit planning and forecasting –
Cost volume profit analysis - Investment analysis.
UNIT V: National Income - Business cycle - inflation and deflation - balance of payments
- Monetary and Fiscal Policies
References :
1. Joel Dean - Managerial Economics, Prentice Hall/Pearson.
2. Rangarajan - Principles of Macro Economics, Tata McGraw Hill.
3. Atmanand, Managerial Economics, Excel, 2001.
4. Athmanand.R., Managerial Economics, Excel, 2002, New Delhi.
5. Mankar.V.G., Business Economics, Macmillan, Business Book, 1999.

Paper 3 Financial accounting

UNIT I
Financial Accounting - Definition - Accounting Principles - Concepts and
conventions – Trial Balance – Final Accounts (Problems) - Depreciation Methods-Straight
line method, Written down value method, Sinking fund method.
UNIT II
Financial Statement Analysis - Objectives - Reorganizing the Financial Statement
Information - Techniques of Financial Statement Analysis: Comparative Statements,
Common – Size statement, Trend Percentage - Accounting Ratios: construction of balance
sheet using ratios
(problems)-DuPont analysis.
UNIT III
Fund Flow Statement - Statement of Changes in Working Capital - Computation of
Fund from Operations - Workings for Computation of various sources and uses -
Preparation of Fund Flow Statement - Cash Flow Statement Analysis- Computation of
Cash from Operations Problems - Distinction between Fund Flow and Cash Flow
Statement. Problems
475
UNIT IV
Cost Accounting - Meaning - Distinction between Financial Accounting and Cost
Accounting - Cost Terminology: Cost, Cost Centre, Cost Unit - Elements of Cost - Cost
Sheet – Problems.
Budget, Budgeting, and Budgeting Control - Types of Budgets - Preparation of Flexible
and fixed Budgets, master budget and Cash Budget - Problems -Zero Base Budgeting.
UNIT V
Marginal Costing - Definition - distinction between marginal costing and
absorption costing - Breakeven point Analysis - Contribution, p/v Ratio, margin of safety -
Decision making under marginal costing system-key factor analysis, make or buy
decisions, export decision, sales mix decision-Problems
References:
1. Advanced Accountancy - R.L.Gupta and Radhaswamy
2. Management Accounting - Brown and Howard
3. Management Accounting - Khan and Jain
4. Management Accounting - S.N.Maheswari
5. Management Accounting - Antony and Recece
6. Management Accounting - J.Batty
Paper 4 Quantitative Methods for Management
UNIT I
Linear, Non-Linear functions – graphical representation of functions, Constants, Variables
– notion of Mathematical models – concept of trade off – notion of constants – concept of
Interest.
Basic Concept of differentiation – integration – Optimization concepts – use of
differentiation for optimization of business problem- Optimization
UNIT II
Data Analysis – Univariate – ungrouped and grouped data measures of central Tendencies,
measures of dispersion – C V percentages (problem related to business applications).
Bivariate – correlation and regression – problems related to business applications
UNIT III
Probability – definitions – addition and multiplication Rules (only statements) – simple
business application problems – probability distribution – expected value concept –
theoretical probability distributions – Binomial, Poison and Normal – Simple problems
applied to business.
UNIT IV
Basic concept of index numbers – simple and weighted index numbers – concept of
weights - types of index numbers – Business index number – CPT, WPI, Sensex, Niffy,
Production Index, Time series – variations in Time Series for business forecasting.

476
UNIT V
Hypothesis testing of Proportion and Mean – single and two tailed tests – errors in
Hypothesis Testing – Measuring the power of Hypothesis test. Chi-Square Tests
References:
1. Statistics for Management – Richard L Levin & Daid S Rubin
2. Statistical Methods – S P Gupta
3. Statistics for Business and Economics – R P Hoods – MacMillan India Limited
4. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson ―Business Statistics: A
First Course‖ , Pearson Education Asia
5. Amir D. Aczel, Complete Business Statistics, 5th edition, Irwin McGraw-Hill.

Paper 5 Managerial Communication

Unit 1:
Communication basics – Business Communication – components – Types – formal
communication network – Work team communication – variables – goal – conflict
resolution – non – verbal communication – Cross cultural communication – Business
meetings – Business Etiquette.

Unit 2:
Understanding Corporate Communication – Employee Communication –
Managing Government Relations – Writing for Media and Media Relations
Unit 3:
Corporate Communication in Brand Promotion – Financial Communication –
Crises Communication.
Unit 4:
Report writing: Characterizing & business reports – Types and forms & reports –
Project proposals – collection of data – tables constitution – charts – writing the report –
documenting the sources – proof reading.
Unit 5:
Business Presentation: Written and oral presentation – work – team presentation –
Delivering the business presentation visual aids – slides – electronic presentation – hand-
outs – delivering the presentation – career planning – preparing Resume – job applications
– preparation for a job interview – employment interviews – follow-up.
Suggested Readings:
1. Scot Ober, Contemporary business communication, fifth edition, biztantra.
2. Lesiler &Flat lay, Basic Business communication. Tata Mc Graw Hill.

477
II SEMESTER
Paper 6 HUMAN RESOURCE MANAGEMENT
Unit I : Human Resource Function
Human Resource Philosophy - Changing environments of HRM - Strategic human
resource management - Using HRM to attain competitive advantage - Trends in HRM -
Organisation of HR departments - Line and staff functions - Role of HR Managers.
Unit II: Recruitment & Placement
Job analysis: Methods - IT and computerised skill inventory - Writing job specification -
HR and the responsive organisation.
Recruitment and selection process: Employment planning and forecasting - Building
employee commitment: Promotion from within - Sources, Developing and using
application forms – IT and recruiting on the internet.
Employee testing & selection: Selection process, basic testing concepts, types of test, work
samples & simulation, selection techniques, interview, common interviewing mistakes,
Designing & conducting the effective interview, small business applications, computer
aided interview.
Unit III: Training & Development
Orientation & Training: Orienting the employees, the training process, need analysis,
Training techniques, special purpose training, Training via the internet.
Developing Managers: Management Development - The responsive managers - On-the-
job and off-the-job Development techniques using HR to build a responsive organisation.
Management Developments and CD-Roms - Key factor for success.
Performance appraisal : Methods - Problem and solutions - MBO approach - The appraisal
interviews - Performance appraisal in practice.
Managing careers: Career planning and development - Managing promotions and
transfers.
Unit IV: Compensation & Managing Quality Establishing Pay plans: Basics of
compensation - factors determining pay rate – Current trends in compensation - Job
evaluation - pricing managerial and professional jobs - Computerised job evaluation.
Pay for performance and Financial incentives : Money and motivation - incentives for
operations employees and executives - Organisation wide incentive plans - Practices in
Indian organisations.
Benefits and services: Statutory benefits - non-statutory (voluntary) benefits - Insurance
benefits - retirement benefits and other welfare measures to build employee commitment.
Unit V: Labour relations and employee security
Industrial relation and collective bargaining: Trade unions - Collective bargaining - future
of trade unionism. Discipline administration - grievances handling - managing dismissals
and separation.

478
Labour Welfare: Importance & Implications of labour legislations - Employee health -
Auditing
HR functions, Future of HRM function.
References:
1. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India
P.Ltd., Pearson.
2. H.John Bernardin & Joyee E.A.Russel, Human Resource Management - An experiential
approach, 4th Edition, McGraw-Hill International Edition., 2007
3. David A. DeCenzo & Stephen P.Robbins, Personnel/Human Resource Management,
Third edition, PHI/Pearson.
4. VSP Roa, Human Resource Management : Text and cases, First edition, Excel Books,
New Delhi - 2000.
5. Dr. R.Venkatapathy & Assissi Menacheri, Industrial Relations & Labour Welfare,
Adithya Publications, CBE, 2001.
6. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance,
VI edition, PHI, 2005.

Paper 7 MARKETING MANAGEMENT

Unit I
Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction -
Value chain - Delivery network, Marketing environment, Adapting marketing to new
liberalised economy - Digitalisation, Customisation, Changing marketing practices, e-
business - setting up websites; Marketing Information System, Strategic marketing
planning and organization.
Unit II
Buyer Behaviour, Market Segmentation and Targeting, Positioning and differentiation
strategies, Product life cycle strategies, New product development, Product Mix and
Product line decisions, Branding and Packaging, Price setting - objectives, factors and
methods, Price adapting policies, Initiating and responding to price changes.
Unit III
Marketing channel system - Functions and flows; Channel design, Channel management -
Selection, Training, Motivation and evaluation of channel members; Channel dynamics -
VMS, HMS, MMS; Market logistics decisions .
Unit IV
Integrated marketing communication process and Mix; Advertising, Sales promotion and
Public relation decisions. Direct marketing - Growth, Benefits and Channels;
Telemarketing; Salesforce objectives, structure, size and compensation.
Unit V
Identifying and analysing competitors, Designing competitive strategies for leaders,
challengers, followers and nichers : Customer Relationship marketing - Customer
database, Data warehousing and mining. Attracting and retaining customers, Customerism
479
in India, Controlling of marketing efforts. Global Target market selection, standardization
Vs adoptation, Product, Pricing, Distribution and Promotional Policy.
References :
1. Marketing Management - Philip Kotler - Pearson Education/PHI 12th Edition, 2006.
2. Marketing Management - Rajan Saxena - Tata McGraw Hill, 2002.
3. Marketing Management: Planning, Implementation and Control: Global Perspective
Indian Context – VS Ramasamy & S. Namakumari - Macmilan India, 2007.
4. Marketing Management: A South Asian Perspective – Philip Kotler and Kevin Lane
Kotler, Pearson Education, 11th Edition, 2007.
5. Basic Marketing - Perreault and McGarthy - Tata McGraw Hill, 2002.
6. Case and Simulations in Marketing - Ramphal and Gupta - Golgatia, Delhi.
7. Case Studies in Marketing - R.Srinivasan - PHI.
8. Marketing concepts and cases – Michael J Etzel, Bruce J Walker, William J Stanton and
Ajay Pandit, TMH 13th Edition, New Delhi, 2007.
9. Marketing Management – S.Jayachandran - TMH, 2003.

Paper 8 OPERATIONS MANAGEMENT

UNIT I : Operations Management – Meaning – Importance – historical contributions –
System view of OM - Operation strategy and competitiveness - Functions of OM – types
of production systems
UNIT II : Product design and process selection – Evaluation and Selection of appropriate
Production and Operations technology. Product Design and process selection.
Types of layout – analysis and selection of layout – Product and / or Process
layout, Cellular, Lean and Agile manufacturing systems – Computer Integrated
Manufacturing Systems - Assembly line balancing.
UNIT III : Production planning and control – meaning – functions – aggregate planning –
master production schedule (MPS) – Material requirement planning (MRP) – BOM –
Capacity requirement planning (CRP) – Techniques – problems in MRP and CRP – an
introduction to MRP II and ERP – Business Process Re-engineering - Total Productive
Maintenance (TPM)
UNIT IV : Materials management – functions – material planning and budgeting – Value
Analysis - purchase functions and procedure - inventory control – types of inventory –
safety stock – order point – service level – inventory control systems – perpetual –
periodic – JIT – KANBAN.
UNIT V : Total Quality Management Concept - Statistical Quality Control for Acceptance
Sampling and Process Control – Concepts of O.C.C. Curve – Use of the O.C. Curve –
Concept of Type I and Type II error – Quality movement – Quality circles –– ISO Quality
Certifications and types – Quality assurance – Six Sigma concept.
References :
1. Production and Operations Management – Everest E Adam & Ebert – PHI – publication
forth edition.
480
2. Operations Management (Theory and Problems) – Joseph G Monks – McGraw Hill Intl.
3. Production and Operations Management – S N Chary – TMH Publications
4. Production and Operations Management – Pannerselvam, PHI
5. Lee J. Krajewski and Larry P. Ritzman, ―Operations Management: Process and value
Chains‖, 7th Edition, PHI, 2007
6. Hunawalla and Patil – production and Operations Management, Himalaya.
7. Modern Production and operations management – E.S Buffa.
8. Lee J. Krajewski and Larry P. Ritzman, ― Operations Management: Strategy and
Analysis‖, Addison Wesley.
9. Chase, Aquilano & Jacobs ―Production and Operations Management‖,Tata McGraw
Hill.
Paper 9 AVIATION LEGAL ENVIRONMENT
Unit – I
DGCA-Introduction to Directorate General of Civil Aviation-DGCA functions-DGCA
Organization-DGCA as Regulatory Authority
Unit – II
REGULATIONS-Aircraft Act 1934- The Aircraft Rules 1937
Unit – III
NATIONAL LEGISLATION – The Air corporations Act, 1953 (27 of 1953)

 The Air Corporations (Transfer of Undertakings and Repeal) Ordinance, 1994(4 of

1994)
 The Air Corporations (Transfer of Undertakings and Repeal) Act, 1994 (13 of
1994)
 The International Airports Authority of India act, 1971 (43 of 1971)
 The National Airports Authority of India, 1985 (64 of 1985)
 The Airports Authority of India Act 1994 (55 of 1994)
 The Carriage by Air Act, 1972 (69 of 1972)
 The Tokyo Convention Act, 1975 (20 of 1975)
 The Anti-hijacking Act, 1982 (65 of 1975)
 The suppression of unlawful acts against safety of Civil Aviation Act, 1982 (66 of
1982)
Unit – IV
CIVIL AVIATIONREQUIREMENTS (CAR)

 Section 1-General
 Section 2-Airworthiness
 Section 3-Air Transport
 Section 4-Aerodrome standards and Air Traffic Services
 Section 5-Air Safety
 Section 6-Design standards and type certification
 Section7-Flight crew standards, training and licensing
481
  Section 8-Aircraft operations
Unit- V
INTERNATIONAL CONVENTIONS: The Chicago conventions, 1944

 The International Air Services Transit Agreement, 1944

 The International Air Transport Agreement, 1944
 The Warsaw Conventions, 1920
 The Geneva Convention, 1948
 The Rome Convention, 1952
 The Tokyo Convention, 1963

References: Aircraft Manual, C.A.R.Sec.II

Paper 10 AVIATION RESOURCE MANAGEMENT

Unit – I
CREW RESOURCES MANAGEMENT:
The role of crew resources management – The trouble with culture – Creating and
implementing human factors‘safety culture – human assessment – traditional flight crew
and CRM training in general aviation – crew concepts in the air ambulance services.
Unit- II
THE AIRCRAFT CABIN:
Safety issues in capital – cabin crew communication – service, teamwork and flight safety
– flight attendants‘job performances and job satisfaction.
Unit – III
FATIGUE AND STRESS:
Fatigue management in aviation – Fatigue in air activity – Stress management – the
physiological factor
MBA. –Airline & Airport Mgt.-2010-11 –CPOP Page 30 of 30
Unit – IV
SELECTION AND TRAINING:
Job requirements of Airline Pilots – Pilot selection process – Personality test for traffic
controllers – training of pilots and crew members – the link between human factors and
organizational learning.
Unit – V
AVIATION INFORMATION AND MANAGEMENT:
Structure of aviation operational information, management of aviation operational
information – User innovation in Aviation operational information – Future of Aviation
operational information

482
References:
1.Brain Mc Allister, Crew Resource Management ,Air life
2.Jensen,Pilot Judgement & Crew Resource Management ,N A
3.ThomasLSeamster,Aviation Information Management – From Documents Data, Ashgate
4.ThomasL Seamster & Barbara G Kanki ,Aviation Information Management, Ashgatem
5.Eduardo Sales, Katherine A Wison ,Crew Resource Management, Ashgate.
6.Frank H Hawkins, Human Factors in Flight Ashgate
7.Mary Edwards& Elwyn Edwards, The Aircraft Cabin –Managing Human Factors ,
Ashgate
8.Harry W Orlady & Linda M Orlady, Human Factors in Multi Crew Flight Operation
Ashgate
SECOND YEAR
SEMESTER III

Paper 11 BUSINESS ETHICS AND GLOBAL BUSINESS ENVIRONMENT

Unit - I
Business environment - The concept and significance - constituents of business
environment - Business and society, Business & ethics - Social responsibility -
Environmental Pollution and Control. Business and culture - Business and Government -
Political system and its influence On business - Indian constitution - Directive Principles
of State Policy.

Unit - II
Managing Ethics - Frame work of organizational ethic theories and sources, ethics across
cultures, factors influencing business ethics, ethical decision making, ethical values and
stakeholders, ethics and profit, Corporate governance Structure of boards, reforms in
boards, compensation issues, ethical leadership for improved Corporate governance and
better business education.

Unit - III
Global management Issues MNCs Politics and Environment Multinational corporations
and Government relationship, Business in Politics, Managing environmental quality,
Ethics & Profit in Business.

Unit - IV
Fiscal Policy - Central finances and New fiscal policy - Direct and indirect Tax structure,
VAT,MODVAT - Service Tax problems and reforms - Expenditure Tax - Public debts &
deficit financing.
Unit - V
Legal environment of business - Monopolies Restrictive Trade Practices Act. Foreign
Exchange Management Act-1 Securities and Exchange Board of India Act - Customs &
Central Excise Act- Central & State Sales Tax - Consumer Protection Act Pattents Act -
Competition Law.
483
References:
1. Adhikari M - Economic Environment of management
2. Francis Cherunilam - Business Environment
3. Pruti S. - Economic & Managerial Environment in India
4. Shaikh Saleem – Business Environment, Pearson Education, 2006
5. Davis & Keith William C. Frederik - Business and society
6. Amarchand D - Government and Business
7. Mankard - Business Economics, Mac Millan.
8. A.N.Agarwal - Indian Economy - Wishwa Prakashan
9. Steiner & Steiner - Business Government and Society, McGraw Hill, 2003.
10. Kitson.A and Campbell.R - The Ethical Organisation, Palgrave, 2001

Paper 12: ENTREPRENEURSHIP DEVELOPMENT

Unit 1 : Introduction:
Concept of entrepreneurship, nature and development of entrepreneurship, entrepreneurial
decision processes. Entrepreneurial traits, types culture and structure, competing theories
of entrepreneurship, entrepreneurial motivation, establishing entrepreneurial systems.
Unit 2 : Self assessment and the entrepreneurial process:
Identifying and evaluating the opportunity, developing a business plan, resource required
and to managing the enterprises. Strategic orientation, commitment to opportunity,
resources, control of resources and management structure. Entrepreneurial careers,
education and training. Entrepreneurial ethics.
Unit 3 : The Business Idea:
Sources of New Idea : The unexpected incongruities, process need, industry and market
structure, demographics, changes in perception, new knowledge, and the bright idea.
Consumers, existing companies, distribution channels, government and research and
development, purposeful innovation and principles of innovation.
Unit 4 : Product planning and developing Process:
Establishing evaluation criteria, idea stage, concept stage, product development stage and
est. Marketing stage. Group innovation; Establishing role in creative groups, taking the
lead in-group problem solving Business innovation with a purpose, vision and strategy.
Unit 5 : Special aspects in entrepreneurship :
Intrapreneurship, international entrepreneurship : Problems and opportunities,
entrepreneurship in rural sectors and service institutions, ecological niches, legal aspects.
References :
1. Entrepreneurship – Strating, Developing & Managing a New enterprises Hisrich
and Peters Irwin
2. Innovation and Entrepreneurship – Practice & Principles Peter F. Drucker,
Affiliated East West Press Ltd.

484
 3. Entrepreneurship Development in India Dr.C.B. Gupta, Dr.N.P. Srinivasa, Sultan
Chand & Sons
4. Entrepreneurial Development & Programmes: Principles & Policies O.Saravanavel
–Kay Ess Pee Kay Publishing House

Paper 13: STRATEGIC AIRPORT PLANNING AND MARKETING

Unit – I
Introduction – Growth of air transport, Airport organization and associations,
Classification of airports airfield components, Air traffic Zones and approach areas.
Context of Airport system planning – Development of Airport Planning process –
Ultimate consumers – Airline decision – Other Airport operations.
Unit – II
AIRPORT CHARACTERISTICS RELATED TO AIRPORT DESIGN -Components Size,
turning radius, speed, airport characteristics. CAPACITY AND DELAY: Factors affecting
capacity, determination of runway capacity related to delay, gate capacity, and taxiway
capacity.
Unit - III
AIRPORT PLANNING AND SURVEYS: Runway length and width, sight distances,
longitudinal and transverse, runway intersections, taxiways, clearances, aprons,
numbering, holding apron. PLANNING AND DESIGN OF THE TERMINAL AREA:
Operational concepts, space relationships and area requirements, noise control, vehicular
traffic and parking at airports. AIR TRAFFIC CONTROL AND AIDS: Runways and
taxiways markings, day & night landing aids, airport lighting and other associated aids.
Unit – IV
The role and scope of activity of the Airport Enterprise – The economic impact on
countries and regions – the main governance patterns in the airport business – The
International path of evolution in the air port business – Airport transport value chain – Air
enterprises – two primary actors in the air transport value chain – Skipping peripheral
positions in the value chain. Rise of airport marketing for the aviation related business –
airports market positioning – primary hub – secondary hub – regional airport – all cargo
airport – airport positioning criteria – role on the market – identification of partners for
airport development – first quantum leap of the airport enterprises – low cost airports –
role of helicopters as a complimentary feeder and defender of hub airports – Airport
revenue management – Airport alliances – management contract
Unit – V
The Development of the Non Aviation – Related value Proposition. Evolution of
traditional Air port – Evolutionary patterns for airport enterprises – Commercial Airport
Philosophy – tourist and conference service – logistic services – property management –
consulting services – BAA and the non aviation business – best airport in the world: The
case of Singapore Airport – Role and meaning of loyalty for a service company – Bench
marking airline experience – Provider – Customer relational link – benefits from ALPS
implementation of ALPS
Airport marketing Planning – London city Airport: A best – in – class provider in the
Airport business – The Airport industry and An International Picture - Air port business in
2002- US & European performance in 2002 – Asia pacific performance in 2002 – Middle
485
east/Africa in 2002 – Airport business in 2003 – 2005 outlook for the Air transport
industry.

Reference Books:
1. Aviation Safety Programs A Management Hand Book-Richard H.Wood –
Jeppesen Sanderson Inc.
2. Strategic Management –Gregory G.Dess and Alex Miller –McGraw Hill
3. Strategic Management: An Integrative Perspective-A.C.Hax and NS-Majifu, Prentice
Hall.
4. Marketing Management –Philip Kotler – Pearson Education/PHI
5. Marketing Management – RAJAN SAXENA –Tata McGraw Hill
6. International Marketing – Philip R.Cateora-Irwin McGraw Hill, 9th Edition.

Text Book:
1. Strategic Airport Planning –Robert E.Caves & Geoffrey D.Gosling-Elsevier Science
Ltd
2. Airport Marketing –David Jarach –Ashgate Publishing Limited

Paper 14: AIRLINE AND AIRPORT OPERATIONS

Unit - I
INTRODUCTION
History of Aviation- Development of Air transportation in India-Major players in Airline
Industry-SWOT analysis in Airline Industry-Market potential of Indian Airline Industry—
Current challenges in Airline Industry-Completion in Airline Industry-IATA & ICAO
Unit- II
AIRPORT MANAGEMENT
Airport planning-Operational area and Terminal planning, design, and operation-Airport
operations-Airport functions-Organization structure of Airline and Airports sectors-
Airport authorities-Global and Indian scenario of Airport management – DGCA –AAI.

Unit - III
AIRTRANSPORT SERVICES
International trends-Emerging Indian scenario-PPP- Public Private Participation in Indian
Airports-Environmental regulations-Private participation in International developments-
Environment regulations-Regulatory issues-Meteorological services for Aviation-Airport
fees, rates, and charges
Unit - IV
AIRLINE OPERATIONS
Airline Terminal Management-Flight Information Counter/Reservation and Ticketing-
Check In/Issue of Boarding pass-Customs and Imigration formalites-Co-ordination-
Security Clearance-Baggage and -Handling of Unaccompanied minors and Disabled
Passengers-Handling of Stretcher Passengers and Human Remains-Handling of CIP,VIP
& VVIP-Co-ordination of Supporting Agencies /Departments.
Unit - V

486
LOGISTICS AND AIR CARGO MANAGEMENT
Concept of Logistics- Role of Ware Housing-trend in material handling-Global Supply
Chain-Quality concept and Total Quality Management-improving Logistic performance-
Air Cargo Concept- Cargo Handling-Booking of Perishable Cargo and Live Animals-
Industry Relation-Type of Air Cargo-Air Cargo Tariff, ratios and Charges-Airway Bill,
Function, Purpose, Validation.
References:
1. Graham.A-Managing Airport an International Perspective –Butterworth Heinemann,
Oxford-2001
2. Wells.A-Airport Planning and Management, 4th Edition-McGraw-hill, London-2000.
3. Doganis.R.-The Airport Business-Routledge, London-1992
4. Alexander T.Well, Seth Young –Principles of Airport Management-McGraw Hill 2003
5. P.S.Senguttuvan –Fundamentals of Airport Transport Management – McGraw Hill
2003
6. P.S.Senguttuvan –Principles of Airport Economics-Excel Books-2007
7. Richard De Neufville – Airport Systems: Planning, Design, and Management.-
McGraw-Hill,
London- 2007
8. Kent Gouiden- Global Logistics Management –Wiley Black Well
9. Lambert –Strategic Logistic Management – Academic Intl Publishers
10. Alan Ruston & John Oxley, Hand book of Logistics & Distribution –Kogan Page
11. Paul R.Murphy,JR and Donal & F.Wood-Contemporary Logistics –Prentie Hall.9th
Edn.2008.

Paper 15: COMPUTER APPLICATIONS IN MANAGEMENT USING SAP -

PRACTICAL
Aim: To introduce the concepts of information technology and their application in
management decision making.
Components of a Computer - Hardware and Software – Operations Systems –
Directories and File properties.
MS OFFICE – Introduction to WORD, EXCEL and POWERPOINT
WORD – Creating a new document with templates & Wizard – Creating own document –
Opening/modifying a saved document – converting files to and from other document
formats – Using keyboard short-cuts & mouse – Adding symbols & pictures to documents
– header and footers – Finding and replacing text – spell check and Grammar check –
Formatting text - paragraph formats - adjusting margins, line space – character space –
Changing font type, size – Bullets and numbering – Tables – Adding, editing, deleting
tables – Working within tables – Adding, deleting, modifying rows and columns –
merging & splitting cells.
EXCEL – Working with worksheets – cells – Entering, editing, moving, copying, cutting,
pasting, transforming data – Inserting and deleting of cells, rows & columns – Working
with multiple worksheets – switching between worksheets – moving, copying, inserting &
deleting worksheets – Using formulas for quick Calculations – Working & entering a
Formula – Formatting a worksheet – Creating and editing charts – elements of an Excel

487
Chart – Selecting data to a chart – Types of chart – chart wizard – Formatting chart
elements – Editing a chart – Printing charts.
POWERPOINT – Creating new presentations – Auto content wizard – Using template –
Blank presentation – Opening existing presentations – Adding, editing, deleting, copying ,
hiding slides – Presentations – Applying new design – Adding graphics – Using headers
and footers – Animations text – Special effects to create transition slides – Controlling the
transition speed – Adding sounds to slides – Using action buttons.
TALLY – Introduction and Installation, Required Hardware, Preparation for installation
of Tally software, installation, Working in Tally: Opening new company, Safety of
Accounts or Password, Characteristics, Making Ledger Accounts, Writing voucher,
voucher entry, Making different types of vouchers, Correcting sundry debtors and sundry
creditors accounts, Preparation of Trial Balance, Books of Accounts, Cash Book, Bank
Books, Ledger Accounts, Group summary, Sales Register and Purchase Register, Journal
Register, Statement of Accounts & Balance Sheet.
ERP & SAP : Introduction – Need for ERP – Advantages – Major ERP Packages – SAP:
Features – ABAP: Logon to SAP Environment – ABAP Dictionary – Functions – Objects
– Managing SAP Application
Practicals: Simple problems to be done in WORD, EXCEL and POWERPOINT using all
the above mentioned topics.
References:
OFFICE 2000 Complete – BPB
Windows 98 Complete – BPB
Windows 98 6 in one by Jane Calabria and Dorothy Burke – PHI
Using Microsoft Office 2000 by Ed, Bott – PHI
Enterprise Resource planning (ERP): Text and case studies by Murthy, C S V, HPH
Teach yourself SAP in 24 hours by George Anderson; Danielle Larocca - Pearson
Education
IV SEMESTER
Paper 16: MANAGEMENT INFORMATION SYSTEM
Unit - I
Foundations of Information Systems: A framework for business users - Roles of
Information systems - System concepts - Organization as a system - Components of
Information Systems - IS Activities - Types of IS.
Unit - II
IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource
IS, Accounting IS and Financial IS - Transaction Processing Systems- Information
Reporting System - Information for Strategic Advantage.
Unit - III
DSS and AI: DSS models and software: The decision making process - Structured, Semi
Structured and Unstructured problems; what if analysis, Sensitivity analysis, Goal-seeking
Analysis and Optimizing Analysis. Overview of AI, Neural Networks, Fuzzy Logic
Systems, Genetic Algorithms - Expert Systems.
Unit - IV

488
Managing Information Technology: Managing Information Resources and technologies –
IS architecture and management - Centralized, Decentralized and Distributed - EDI,
Supply chain management & Global Information technology Management.
Unit - V
Security and Ethical Challenges: IS controls - facility control and procedural control -
Risks to online operations - Denial of service, spoofing - Ethics for IS professional -
Societical challenges of Information technology.
References:
1. James A O'Brien, "Management Information Systems", Tata McGraw Hill, Fourth
Edition, 1999.
2. Effy Oz, "Management Information Systems", Vikas Publishing House, Third Edition,
2002.
3. Kenneth C Laudon and Jane P Laudon, ―Management Information System‖, 9th
Edition,
PHI, New Delhi, 2006.
4. Waman S Jawadekar , "Management Information System Text and cases", Third
Editions,
Tata McGraw-Hill ,2007.
5. R.Srinivasan, ―Strategic Management‖, IInd edition, Prentice Hall of India, New
Delhi.
6. M.Senthil, ―Management Information System‖, 2003.

Paper 17: RESEARCH METHODOLOGY

Unit 1 : Research Planning:
Research – Meaning – Objectives – Importance of Social science research – Types of
research – Pure, applied, historical, case study, experimental, analytical, descriptive,
comparative, Ex post facto.
Unit 2: Research Planning
Research planning – Selection and formulation of research problem – Selection of the
topic – preparation of research design.
Unit 3 : Sampling Techniques:
Sampling – meaning – Importance – Census method and sampling methods – Types of
sampling – Factors affecting the size of the sample – sampling and non-sampling errors -
Biased and unbiased errors.
Unit 4 : Tourism Research:
Contents of Tourism Research – Major areas of research in Tourism – Strategy, Challenge,
Contemporary Trends in Tourism Research – Forecasting Tourism Demand and supply –
Market trends, Nature of Forecasting, Simple Regression Analysis – Research
Methodology for identifying new Tourism Destinations, Assessment of Tourism Impacts.

489
Unit 5 : Report Writing:
Steps in writing a report – Layout of a research report – Types of reports – Precautions for
writing a research report – Foot noting and referencing – Bibliography.
Reference:
• Amarchand, D., “Research Methods in Commerce”, Emerald Publications, Chennai – 2.
2005.
•Bajpai, S.R., “Methods for Social Survey and Research”, Kitab Ghar, Kanpur, 2005.
•Anderson, J., Durson, B.H. and Poole, M. “Thesis and Assignment Writing”, Wiley
Eastern Ltd., New Delhi. 2005.
•Gupta, S.P., “Statistical Methods”, Sultan Chand & Sons, New Delhi, 2006
•Kothari, C.R., “Research Methodology”, Wiley Eastern Ltd., New Delhi, 2006.

Paper 18: AVIATION SAFETY AND SECURITY

Unit - I
A National security asset: importance of Air transportation – Airways – Development of
the Aviation industry – Deregulation – Consequences of 9/11 to the industry – Emergency
Funding – Protecting Public Air transportation. Hijacking – Security Measures –
International Prospective – Trend begins – Aviation regulations – Airport security – New
Carrier rules – New Airport Operator rules – Resistance Fades – Public Law 93 – 366 –
threat warnings – Presidents Commission – Aviation Security Improvement Act of 1990 –
Civil Aviation Security – research and Development – Lot of Talk: Crimes against
Humanity – Convention – Tokyo – Hijacking , Montreal- Bonn Agreement – Diplomatic
Conference on Air Law – Ministerial Conference on Terrorism – Financing of Terrorism –
United Nations – ICAO/ECAC
Unit - II
Aircraft as Missiles: Early Hijackings – Terrorist Hijackings Spread – Initial Public
response – Cockpit Doors – Profile of a Hijacker – Sky Marshal Program/Federal Air
Marshal Program – History of Significant Air hijackings since 1972.The Roots remain:
Introduction – Causes of Terrorism – Middle East – Rival Claims – Palestinian Liberation
Organization – Abu Nidal – Hamas – Iranian Support of Terrorism – Hezbollah –
Afghanistan: Osama Bin Laden – Europe – Japan – Peru – Russia – US – Domestic
Terrorism – Nuclear Terrorism. The Best Defense: Introduction – Counter terrorist Units –
Enforcement – central, Defense Intelligence Agency.
Unit - III
Screening: The last line of Defense – Introduction – Facilities – Screening check Point
Augmentation – Law enforcement Officers at the gate – Flexible Law enforcement
response Program – Public and Private Security Interface. Airborne Aircraft Security.
Increased Supervision: Introduction – Criminal Guards – Ergonomic Solutions – potential
Operator concerns – measuring operator Performance – The public tolerate the intrusion –
Introduction – Metal detectors – Selecting a metal detector – Hand Held Body Scanners –
X-ray inspection units – Passive and active metal detectors – Wave imaging – Selecting an
X- Ray unit – Sizes – Film and Laptops – Details of X-ray unit – US standard for radiation
exposure – New computer software – Trace – Detection technology – Tangents –
conclusion.
490
Unit - IV
A Loose End : Introduction – Cargo Carrier responsibility – Air cargo security – Suicides
– Baggage Tags – Passenger/ Baggage reconciliation – Airport lockers – Container
hardening – Blast containment versus blast management – Airmail security – Indirect air
carriers – known and unknown shipper – Vacuum chambers – Inspection of cargo –
International Air cargo standards – Irelands air Cargo Security Program – TSA inspection
of Air port – Conclusion. A slippery slope: Introduction – Fourth Amendment –
Administrative search exception – Balancing Approach – Less intrusive alternatives –
Stop and frisk exceptions – Individual stop and frisk search – Selective class stop and frisk
search – Consent exception – Fourth amendment requirements – reasonableness –
probable cause – Exclusionary rules – Police participation – Non- Violent threats –
Passenger‘s right to terminate a search – Alternate view point – the war on drugs – New
law and technologies – Conclusion . Foreign Airport Security: Introduction – ground
Security – American assessments – diversion airports – Aviation safety assessment
program – Legal Remedies – Profiling – Bomb sniffing dogs – Conclusion.
Unit - V
Technological Improvements: Some intrusive and some not: Introduction – Core
commission – Micro wave Holographic Imaging – Body orifice security scanner – Flight
Vu™ Aircraft data scanner – New Generation of video security systems – Bio simmer™
quadruple resonance device – Intelliscan™ - 12000 Metal Detector-Biometric systems -
FACEIT™ Access controls – Imaging Technologies – Conclusion. The Foundations of
Security: Introduction -Airport/Runway incursions – Passenger interference –
Conventional weapons – explosives – Nuclear weapons – Biological weapons –
Conclusions. Another Foundation: Introduction – Access control – exterior alarm sensors
– Control room – no power/ security – media intrusion – computer security – conclusion.
Text Book:
1. Aviation and Airport Security – Kathleen M. Sweet – Pearson Education Inc.
Reference Books:
1. Aviation in Crisis – Ruwantissa I.R.Abeyrante-Ashgate Publishing Ltd.
2. Aviation Safety Programs-Richard H.Wood –Jeppesen Sanderson Inc.
Paper 19: AIRLINE MARKETING AND STRATEGIC AIRLINE ALLIANCES
Unit – I
Market For Air transport Service-Definition-Marketing Mix- stages in the application of
Marketing Principles of Airline Management – successful Airlines – definition of market
for Air Transport Services – what business are we in –who is the customer –definitions –
apparent and true needs – Industrial Buying Behavior –customer business Air Travel
market –leisure air travel market – Air Freight Market – market segmentation – concept-
segmentation variables in the air passenger market-customer requirements-demographics
and psychographics-the leisure segment of demand – air freight market-differences
between the passenger and air freight markets.
Marketing Strategy: PESTE analysis : political factors – economic factors – social factors
– technological factors – environmental factors – introduction of Airline Business and
Marketing Strategies – Porters Five Forces and their application to the Airline Industry –

491
strategic families – differentiation airlines – the future – focus strategies – Airline
Business and marketing strategies – common mistakes
Unit - II
Product Analysis-What is product- theory of product analysis and its application to the
Airline Industry – fleet and schedules – related product features – customer service –
related product features – controlling product quality – introduction of Pricing and revenue
management – building blocks in airline pricing policy – uniform and differential pricing –
the structures of air freight pricing-Distribution Of Product And Brand Relationship-
Distribution channel strategies – The Travel Agency Distribution system – Global
Distribution System (GDS) –Distribution Channels in the Air Freight market – Brands and
Commodities – Brand –Building in the Airline Industry – Brand Strategies
Unit - III
Promotion Marketing-Fundamentals of relationship marketing – components of a
relationship marketing strategy – frequent flyer programmers –the anatomy of a sale –
sales planning – marketing communication techniques – airline advertising – selling in the
air freight market – glossary of aviation terms and marketing terms.
Unit –IV
The regulatory framework of Air Transport- Economic characteristics of the Airline
Industry-Benefits of scale, scope and density in Air Transport-Types of Alliances between
Airlines-Current Airline Alliance group-Cases of failed Airline Alliances-A Historical
glimpse at Alliancing objectives-Reasons for Airlines building Alliances-Objectives of
Alliances- Introduction- Marketing-driven objectives for alliances-Turbulence in
marketing channels-Changes to airline marketing-Determinates of alliance image-Benefit
challenges and cost of alliance brand association-Marketing and information. Performance
measurement in airlines- Measuring the performance impact of alliance-Time continuum
in performance assessment-Traffic and revenue enhancement-Cost-Productivity-
Profitability.
Unit - V
Introduction –Sources of financial benefits –Labour cost reduction –Cost reduction in
sourcing – marking financial benefits come true- Airline views or financial benefits –
Traffic increase- revenue enhancement- Cost reduction-Profit improvement. The structure
of alliance groups- The airline alliance group as a hybrid organization-The airline alliance
group as an industrial network. Airline alliance groups as ‗multinational corporations‘ -
The problem of local rationales.
Introduction- Success drivers in airline business- Premises and objectives – Finding
suitable partners – governance structure- degree of integration and trust- Organization‘s
commitment- Ensuring flow of information- Performance evaluation-Managing cultural
differences- In conclusion. Scenarios for the future- The internal dynamics of alliancing- a
look into the future of airline alliance groups.
Reference Book:
1. Marketing Management – Philip Kotler-Pearson Education
2. Marketing Management –Ramaswamy & Namakumari –MacMillan
3. Global Marketing Management –Warren J.Keegan –P.H.I
4. Strategic Management –An Integrated Approach –Hill Jones –(Dreamtech Bictantia)
5. Strategic Management Concept & Cases –Thomson & Strictland –Tata McGraw Hill
492
6. Cases in Strategic Management –S.B.Budhiraja & M.B.Athreya –Tata McGraw Hill.
Text Book:
1. Airline Marketing and Management-Stephen Shaw – Ashgate Publishing Limited
2. Managing Strategic Airline Alliances-Birgit Kleymann & Hannu Seristo-
Ashsgate Publishing Limited

Paper 20: AIR TRAFFIC CONTROL

Unit - I
Human factors in Air traffic Control –Temporal progress in Human Factors in ATC –The
circumstances – Background Details – The Human Factors –Preventive measures. Nature
of Human Error: Shell model –Modeling Error –Engineering ,Interactive Information
Processing – Levels of Behavior – Skill based, Rule Based, Knowledge based – Violations
– Decision Making – Action – nature of Intended action – Managing Human error –
Individual blame or systemic causal factors.
Unit - II
Information processing – Sensation and sensory memory – Perception – Detection –
Attention – Recognition – Decision Making and response selection – the visual system –
visual sensation, perception, cognition, imagery – visualization in air traffic control.
Auditory cognition – Spatial Orientation – Situation awareness – Mental Models –
decision making and Judgment – Cognitive aspects – attitudinal behavioral aspects –
selection and training
Unit - III
Introduction – Communication distortion, expectancy, Noise and masking – Interruption –
Listening – Selecting – Attending – Understanding – Non-verbal communication – Touch
– Body Language – Communication in the ATC environment – communicating within
groups – to solve problems – gate keeping – mediating – Criticism – Leadership – Team
Building – Stress reduction – Self development and learning – Communication style –
teams and Team work –Teams – Conformity – Compliance – Group decision making –
group polarization – group think – cultural influences – Team roles – Working with other
teams.

Unit - IV
Procedures – Circumstances – Background details – The Human factors – preventive
measures – Checklists – Software display. Human machine systems – operational
complexity versus Functional capability – Radar service – Procedural service – Future
changes in the controlling environment – navigation: GNSS and free flight – surveillance:
ADS and ADS-B – Other Human Factor issues in the CNS environment – Design and
development – training – licensing
Unit - V
Stress – causes of stress – noise and vibration – stress recognition – Stress management –
Estimating stress levels -Changing Attitudes and behavior – Post traumatic stress Disorder
– Sleep and fatigue – Circadian Rhythms – Cardiovascular and respiratory systems – The
digestive system and the kidneys – Mental performance – psychological problems –
performance changes – safety management – A case study – The Mount Erebus Disaster –

493
Individual Performance factors – task factors – organizational culture – ATS
organizations.
Reference Book:
1. Investigating Human Error –Barry Strauch –Ashgate Publishing Limited Staffing the
ATM System –Hinnerk Eibfeldt, Mike C.Heil and Dana Broach –Ashgate Publishing
Limited.
2. Innovation and Consolidation in Aviation – GrahamEdkins and PeterPfister –
Ashgate Publishing Ltd.
Text Book:
Air Traffic Control: Human Performance Factors –Anne R.Issac with Bert Ruitenberg-
Ashgate Publishing Ltd.

494