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GITAM School of International Business GITAM University

The document provides information about the GITAM School of International Business course GU-BA1: Business Analytics. The 3 credit course aims to help students develop analytical skills for descriptive, predictive, and social media analytics. It is taught over 5 units covering topics like descriptive statistics, probability distributions, inferential and predictive analytics, forecasting techniques, data mining, and prescriptive analytics. The course uses Excel and SPSS software and is taught by Kamakshaiah Musunuru on Mondays and Wednesdays.

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raghu
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64 views

GITAM School of International Business GITAM University

The document provides information about the GITAM School of International Business course GU-BA1: Business Analytics. The 3 credit course aims to help students develop analytical skills for descriptive, predictive, and social media analytics. It is taught over 5 units covering topics like descriptive statistics, probability distributions, inferential and predictive analytics, forecasting techniques, data mining, and prescriptive analytics. The course uses Excel and SPSS software and is taught by Kamakshaiah Musunuru on Mondays and Wednesdays.

Uploaded by

raghu
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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GITAM School of International Business

GITAM University
OPEN-COURSE-GITAM UNIVERSITY
GU-BA1: BUSINESS ANALYTICS
Credits: 3
Faculty: Kamakshaiah Musunuru
Timing of the Programme: - Mon, 11:40 to 12:30 & Wednesday, 02:00PM to 04:00 PM

Objectives:
The objective of this course is to help students to appreciate the importance of
analytical skills in decision making, and develop skills in descriptive, predictive and
social media analytics.

UNIT I: Introduction & Descriptive Analytics

(Ch – 1, 2)

Introduction to Analytics - Evolution – Scope – Data types - Metrics & Data


classification – Measurement levels – data variables. Introduction to Excel – Basic
Excel skills - Excel Functions – Excel Add-ins for business analytics. Visualizing and
Exploring Data – Creating charts. Data queries – Tables, Sorting and Filtering.

UNIT II: Descriptive Statistics & Probability distributions

(Ch – 3, 4, 5)

Descriptive Statistics: Population & samples – measures of location – measures of


dispersion – measures of shape – Excel practice: Descriptive statistics for grouped
data – descriptive statistics for categorical data – Pivot tables for statistical analysis.
Introduction to Excel VBA: developing macros for descriptive analysis.

Basic concepts of probability – random variables and random distributions – discrete


probability distributions – continuous probability distributions – random sampling and
probability distributions – data modeling & goodness of fitting.

Excel practice for probability distributions.

UNIT III: Inferential & Predictive Analytics

(Ch – 6, 7)
Statistical sampling – estimating population parameters – sampling error – sampling
distributions – interval estimates – confidence intervals – using confidence intervals
for decision making – prediction intervals – confidence intervals and sample size.

Hypothesis testing – one-sample hypothesis tests – two –sample test of hypothesis –


analysis of variance (ANOVA) – chi-square test of independence.

Excel practice for inferential statistics.

UNIT IV: Predictive analytics and forecasting techniques

(Ch – 8, 9)

Modeling relationships & trends in data – simple linear regression – residual


analysis – multiple linear regression – building good regression models – regression
with categorical independent variables – non – linear regression.

Qualitative and judgmental forecasting – statistical forecasting models – forecasting


models for stationary time series – forecasting time series with seasonality – selecting
appropriate time-series-based forecasting models.
Excel & SPSS practice

UNIT V: Data Mining & Prescriptive Analytics

(Ch – 10, 11, 13, 14, 15)

The scope of data mining – Data exploration & reduction – classification – cause-and-
effect modeling. Spreadsheet modeling and analysis: strategies for predictive decision
modeling – implementing models on spreadsheets.

Building linear optimization models – implementing linear optimization models in


spreadsheets – solving linear optimization models – graphical interpretation of linear
optimization. Integer Optimization – Solving models with general integer variables –
integer optimization models with binary variables – mixed – integer optimization
models.

Excel Solver Practice

Textbook:
1. Business Analytics by James R. Evans, Pearson publications, New Delhi, 2013.

Note: Chapter numbers mentioned under each Unit are chapters in the text book used
for this course.

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