Salesforce Data Cloud - JC

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Practice questions for this set

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B. Review calculated insights to make sure they're run before segments are refreshed.
C. Review segments to ensure they're refreshed after the data is ingested.

Select the correct term

A customer has a requirement to receive a notification whenever an activation fails for a

particular segment. Which feature should the consultant use to solution for this use case?
A. Flow
1
B. Report
 C. Activation alert
D. Dashboard

A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a
consultant review to troubleshoot this issue? Choose 2 answers
2 A. Review data transformations to ensure they're run after calculated insights.
B. Review calculated insights to make sure they're run before segments are refreshed.
C. Review segments to ensure they're refreshed after the data is ingested.
D. Review calculated insights to make sure they're run after the segments are refreshed.

How do the Data streams that use the Marketing Cloud Connector refresh data?

A. Manually refreshed by CDP Admin

3
B. Marketing Cloud's Automation Studio handles this process.
C. APIs are used for refresh
D. None of the above

Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but
also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
4 A. Flow Orchestration
B. Nested segments
C. Metrics on metrics
D. Streaming data transformations

Don't know?

Terms in this set (153)

Northern Trail Outfitters (NTO) creates a B. Choose a segment.
calculated insight to compute recency, C. Select contact points.
frequency, monetary (RFM) scores on its
unified individuals. NTO then creates a segment
based on these scores that it activates to a
Marketing Cloud activation target. Which two
actions are required when configuring the
activation?
A. Add additional attributes.
B. Choose a segment.
B. Choose a segment.
C. Select contact points.
D. Add the calculated insight in the activation.

A customer is concerned that the consolidation B. Increase the number of matching rules.
rate displayed in the identity resolution is quite
low compared to their initial estimations.Which
configuration change should a consultant
consider in order to increase the consolidation
rate?
A. Change reconciliation rules to Most
Occurring.
B. Increase the number of matching rules.
C. Include additional attributes in the existing
matching rules.
D. Reduce the number of matching rules.

A customer is trying to activate data from Data D. Use an S3 Access Key and Secret Key.
Cloud to an Amazon S3 Cloud File Storage
Bucket. Which authentication type should the
consultant recommend to connect to the S3
bucket from Data Cloud? A. Use an S3 Private
Key Certificate.
B. Use an S3 Encrypted Username and
Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.
A consultant has an activation that is set to B. Review calculated insights to make sure they're run before segments are refreshed.
publish every 12 hours, but has discovered that C. Review segments to ensure they're refreshed after the data is ingested.
updates to the data prior to activation are
delayed by up to 24 hours. Which two areas
should a consultant review to troubleshoot this
issue? Choose 2 answers
A. Review data transformations to ensure
they're run after calculated insights.
B. Review calculated insights to make sure
they're run before segments are refreshed.
C. Review segments to ensure they're refreshed
after the data is ingested.
D. Review calculated insights to make sure
they're run after the segments are refreshed.

Northern Trail Outfitters wants to use some of D. Mobile push

its Marketing Cloud data in Data Cloud. Which
engagement channel data will require custom
integration?
A. SMS
B. Email
C. CloudPage
D. Mobile push

Which permission setting should a consultant B. Confirm the View All object permission is enabled in the source Salesforce CRM org.
check if the custom Salesforce CRM object is
not available in New Data Stream
configuration?
A. Confirm the Create object permission is
enabled in the Data Cloud org.
B. Confirm the View All object permission is
enabled in the source Salesforce CRM org. C.
Confirm the Ingest Object permission is
enabled in the Salesforce CRM org.
D. Confirm that the Modify Object permission is
enabled in the Data Cloud org.
Which two common use cases can be A. Understand and act upon customer data to drive more relevant experiences.
addressed with Data Cloud?Choose 2 answers C. Harmonize data from multiple sources with a standardized and extendable data model.
A. Understand and act upon customer data to
drive more relevant experiences.
B. Govern enterprise data lifecycle through a
centralized set of policies and processes.
C. Harmonize data from multiple sources with a
standardized and extendable data model.
D. Safeguard critical business data by serving
as a centralized system for backup and disaster
recovery.

Where is value suggestion for attributes in A. Data Mapping

segmentation enabled when creating the
DMO?
A. Data Mapping
B. Data Transformation
C. Segment Setup
D. Data Stream Setup

A Data Cloud customer wants to adjust their A. Map the primary key from the two systems to Party Identification, using CRM ID as the
identity resolution rules to increase their identification name for both.
accuracy of matches. Rather than matching on D. Create a matching rule based on party identification that matches on CRM ID as the party
email address, they want to review a rule that identification name.
joins their CRM Contacts with their Marketing
Contacts, where both use the CRM ID as their
primary key.Which two steps should the
consultant take to address this new use case?
Choose 2 answers
A. Map the primary key from the two systems
to Party Identification, using CRM ID as the
identification name for both.
B. Map the primary key from the two systems to
party identification, using CRM ID as the
identification name for individuals coming from
the CRM, and Marketing ID as the identification
name for individuals coming from the
marketing platform.
C. Create a custom matching rule for an exact
match on the Individual ID attribute.
D. Create a matching rule based on party
identification that matches on CRM ID as the
party identification na
Which consideration related to the way Data C. Formula fields are refreshed at regular sync intervals and are updated at the next full
Cloud ingests CRM data is true? refresh.
A. CRM data cannot be manually refreshed and
must wait for the next scheduled
synchronization.
B. The CRM Connector's synchronization times
can be customized to up to 15-minute intervals.
C. Formula fields are refreshed at regular sync
intervals and are updated at the next full
refresh.
D. The CRM Connector allows standard fields
to stream into Data Cloud in real time.

What does the Source Sequence reconciliation D. Sets the priority of specific data sources when building attributes in a unified profile, such
rule do in identity resolution? as a first or last name
A. Includes data from sources where the data is
most frequently occurring
B. Identifies which individual records should be
merged into a unified profile by setting a
priority for specific data sources
C. Identifies which data sources should be used
in the process of reconciliation by prioritizing
the most recently updated data source
D. Sets the priority of specific data sources
when building attributes in a unified profile,
such as a first or last name

Which two dependencies prevent a data B. The underlying data lake object is used in a data transform.
stream from being deleted?Choose 2 answers C. The underlying data lake object is mapped to a data model object.
A. The underlying data lake object is used in
activation.
B. The underlying data lake object is used in a
data transform.
C. The underlying data lake object is mapped
to a data model object.
D. The underlying data lake object is used in
segmentation.
What should a user do to pause a segment D. Stop the publish schedule.
activation with the intent of using that segment
again?
A. Deactivate the segment.
B. Delete the segment.
C. Skip the activation.
D. Stop the publish schedule.

When creating a segment on an individual, A. Individuals who purchased at least one of any 'red' product and also purchased at least
what is the result of using two separate one pair of 'shoes'
containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1Color | Is
Equal To I redANDGoodsProduct | Count | At
Least | 1PrimaryProductCategory | Is Equal To I
shoes
A. Individuals who purchased at least one of
any 'red' product and also purchased at least
one pair of 'shoes'
B. Individuals who purchased at least one 'red
shoes' as a single line item in a purchase
C. Individuals who made a purchase of at least
one 'red shoes' and nothing else
D. Individuals who purchased at least one of
any 'red' product or purchased at least one pair
of 'shoes'

What should an organization use to stream C. Ingestion API

inventory levels from an inventory management
system into Data Cloud in a fast and scalable,
near-real-time way?
A. Cloud Storage Connector
B. Commerce Cloud Connector
C. Ingestion API
D. Marketing Cloud Personalization Connector
Northern Trail Outfitters (NTO), an outdoor C. Data spaces for each brand
lifestyle clothing brand, recently started a new
line of business. The new business specializes in
gourmet camping food. For business reasons
as well as security reasons, it's important to
NTO to keep all Data Cloud data separated by
brand.Which capability best supports NTO's
desire to separate its data by brand?
A. Data streams for each brand
B. Data model objects for each brand
C. Data spaces for each brand
D. Data sources for each brand

Cumulus Financial created a segment called A. Create new segments using nested segments.
High Investment Balance Customers. This is a
foundational segment that includes several
segmentation criteria the marketing team
should consistently use. Which feature should
the consultant suggest the marketing team use
to ensure this consistency when creating future,
more refined segments?
A. Create new segments using nested
segments.
B. Create a High Investment Balance calculated
insight.
C. Package High Investment Balance
Customers in a data kit.
D. Create new segments by cloning High
Investment Balance Customers.
Cumulus Financial uses Service Cloud as its A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to
CRM and stores mobile phone, home phone, the Contact Point Phone data map object from the Contact data stream.
and work phone as three separate fields for its
customers on the Contact record. The
company plans to use Data Cloud and ingest
the Contact object via the CRM
Connector.What is the most efficient approach
that a consultant should take when ingesting
this data to ensure all the different phone
numbers are properly mapped and available
for use in activation?
A. Ingest the Contact object and map the Work
Phone, Mobile Phone, and Home Phone to the
Contact Point Phone data map object from the
Contact data stream.
B. Ingest the Contact object and use streaming
transforms to normalize the phone numbers
from the Contact data stream into a separate
Phone data lake object (DLO) that contains
three rows, and then map this new DLO to the
Contact Point Phone data map object.
C. Ingest the Contact object and then create a
calculated insight to n

A customer has a Master Customer table from C. Map name to the Individual object and email address to the Contact Phone Email object.
their CRM to ingest into Data Cloud. The table
contains a name and primary email address,
along with other personally Identifiable
information (PII).How should the fields be
mapped to support identity resolution?
A. Create a new custom object with fields that
directly match the incoming table.
B. Map all fields to the Customer object.
C. Map name to the Individual object and email
address to the Contact Phone Email object.
D. Map all fields to the Individual object,
adding a custom field for the email address.
Cloud Kicks received a Request to be B. Add the Individual ID to a header less file and use the delete from file functionality.
Forgotten by a customer.In which two ways D. Use the Consent API to suppress processing and delete the Individual and related
should a consultant use Data Cloud to honor records from source data streams.
this request? Choose 2 answers
A. Delete the data from the incoming data
stream and perform a full refresh.
B. Add the Individual ID to a header less file
and use the delete from file functionality.
C. Use Data Explorer to locate and manually
remove the Individual.
D. Use the Consent API to suppress processing
and delete the Individual and related records
from source data streams.

What is Data Cloud's primary value to A. To provide a unified view of a customer and their related data
customers?
A. To provide a unified view of a customer and
their related data
B. To connect all systems with a golden record
C. To create a single source of truth for all
anonymous data
D. To create personalized campaigns by
listening, understanding, and acting on
customer behavior

Cumulus Financial uses Data Cloud to segment C. Segment membership data model object
banking customers and activate them for direct
mail via a Cloud File Storage activation. The
company also wants to analyze individuals who
have been in the segment within the last 2
years.Which Data Cloud component allows for
this?
A. Segment exclusion
B. Nested segments
C. Segment membership data model object
D. Calculated insights
During an implementation project, a consultant D. Identity Resolution
completed ingestion of all data streams for
their customer. Prior to segmenting and acting
on that data, which additional configuration is
required?
A. Data Activation
B. Calculated Insights
C. Data Mapping
D. Identity Resolution

Northern Trail Outfitters (NTO) wants to D. B2C Commerce Starter Bundles plus a custom extract
connect their B2C Commerce data with Data
Cloud and bring two years of transactional
history into Data Cloud.What should NTO use
to achieve this?
A. B2C Commerce Starter Bundles
B. Direct Sales Order entity ingestion
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bundles plus a
custom extract

A customer has a requirement to receive a A. Flow

notification whenever an activation fails for a
particular segment. Which feature should the
consultant use to solution for this use case?
A. Flow
B. Report
C. Activation alert
D. Dashboard

Which two steps should a consultant take if a C. Check If the file exists in the specified bucket location.
successfully configured Amazon S3 data D. Check if correct permissions are configured for the S3 user.
stream fails to refresh with a "NO FILE FOUND"
error message? Choose 2 answers A. Check if
correct permissions are configured for the Data
Cloud user.
B. Check if the Amazon S3 data source is
enabled in Data Cloud Setup.
C. Check If the file exists in the specified
bucket location.
D. Check if correct permissions are configured
for the S3 user.
A consultant is discussing the benefits of Data A. Data Harmonization
Cloud with a customer that has multiple B. Unified Profiles
disjointed data sources. Which two functional
areas should the consultant highlight in relation
to managing customer data?Choose 2 answers
A. Data Harmonization
B. Unified Profiles
C. Master Data Management
D. Data Marketplace

A retailer wants to unify profiles using Loyalty A. Party Identification object

ID which is different than the unique ID of their
customers. Which object should the consultant
use in identity resolution to perform exact
match rules on the Loyalty ID?
A. Party Identification object
B. Loyalty Identification object
C. Individual object
D. Contact Identification object

Which data model subject area defines the D. Sales Order

revenue or quantity for an opportunity by
product family?
A. Engagement
B. Product
C. Party
D. Sales Order

Which configuration supports separate D. Separate user credentials for data stream and activation target
Amazon S3 buckets for data ingestion and
activation?
A. Dedicated S3 data sources in Data Cloud
setup
B. Multiple S3 connectors in Data Cloud setup
C. Dedicated S3 data sources in activation
setup
D. Separate user credentials for data stream
and activation target
A customer wants to use the transactional data A. Ingest the file with the SFTP Connector.
from their data warehouse in Data Cloud. They
are only able to export the data via an SFTP
site. How should the file be brought into Data
Cloud?
A. Ingest the file with the SFTP Connector.
B. Ingest the file through the Cloud Storage
Connector.
C. Manually import the file using the Data
Import Wizard.
D. Use Salesforce's Data loader application to
perform a bulk upload from a desktop.

When performing segmentation or activation, D. Time zone set by the Salesforce Data Cloud org
which time zone is used to publish and refresh
data?
A. Time zone specified on the activity at the
time of creation
B. Time zone of the user creating the activity
C. Time zone of the Data Cloud Admin user
D. Time zone set by the Salesforce Data Cloud
org
Cumulus Financial is currently using Data Cloud B. Data Cloud will only update the formula on a go-forward basis for new records.
and ingesting transactional data from its
backend system via an S3 Connector in upsert
mode. During the initial setup six months ago,
the company created a formula field in Data
Cloud to create a custom classification. It now
needs to update this formula to account for
more classifications.What should the consultant
keep in mind with regard to formula field
updates when using the S3 Connector?
A. Data Cloud will initiate a full refresh of data
from S3 and will update the formula on all
records.
B. Data Cloud will only update the formula on a
go-forward basis for new records.
C. Data Cloud does not support formula field
updates for data streams of type upsert.
D. Data Cloud will update the formula for all
records at the next incremental upsert refresh.

Luxury Retailers created a segment targeting B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
high value customers that it activates through individual does not have a related Contact Point, it will not be activated
Marketing Cloud for email communication. The
company notices that the activated count is
smaller than the segment count. What is a
reason for this?
A. Marketing Cloud activations apply a
frequency cap and limit the number of records
that can be sent in an activation.
B. Data Cloud enforces the presence of
Contact Point for Marketing Cloud activations.
If the individual does not have a related
Contact Point, it will not be activated.
C. Marketing Cloud activations automatically
suppress individuals who are unengaged and
have not opened or clicked on an email in the
last six months.
D. Marketing Cloud activations only activate
those individuals that already exist in Marketing
Cloud. They do not allow activation of new
records.
Northern Trail Outfitters wants to implement A. To ingest and unify data from various sources to reconcile customer identity
Data Cloud and has several use cases in C. To use harmonized data to more accurately understand the customer and business
mind.Which two use cases are considered a impact
good fit for Data Cloud?Choose 2 answers
A. To ingest and unify data from various
sources to reconcile customer identity
B. To create and orchestrate cross-channel
marketing messages
C. To use harmonized data to more accurately
understand the customer and business impact
D. To eliminate the need for separate business
intelligence and IT data management tools

What does it mean to build a trust-based, first- A. To provide transparency and security for data gathered from individuals who provide
party data asset? consent for its use and receive value in exchange
A. To provide transparency and security for
data gathered from individuals who provide
consent for its use and receive value in
exchange
B. To provide trusted, first-party data in the
Data Cloud Marketplace that follows all
compliance regulations
C. To ensure opt-in consents are collected for
all email marketing as required by law
D. To obtain competitive data from reliable
sources through interviews, surveys, and polls

What is the result of a segmentation criteria D. Cities only containing 'San José' or 'san josé'
filtering on City | Is Equal To | 'San José'?
A. Cities containing 'San José', 'San Jose', 'san
jose', or 'san jose'
B. Cities only containing 'San Jose' or 'san jose'
C. Cities only containing 'San Jose' or 'San Jose'
D. Cities only containing 'San José' or 'san josé'
During a privacy law discussion with a A. Data deletion requests are reprocessed at 30, 60, and 90 days.
customer, the customer indicates they need to C. Data deletion requests are submitted for Individual profiles.
honor requests for the right to be forgotten.
The consultant determines that Consent API
will solve this business need. Which two
considerations should the consultant inform the
customer about?Choose 2 answers
A. Data deletion requests are reprocessed at
30, 60, and 90 days.
B. Data deletion requests are processed within
1 hour.
C. Data deletion requests are submitted for
Individual profiles.
D. Data deletion requests submitted to Data
Cloud are passed to all connected Salesforce
clouds.

To import campaign members into a campaign A. Include campaign identifier in the activation name.
in Salesforce CRM, a user wants to export the C. Include campaign identifier in the filename specification.
segment to Amazon S3. The resulting file needs
to include the Salesforce CRM Campaign ID in
the name. What are two ways to achieve this
outcome? Choose 2 answers
A. Include campaign identifier in the activation
name.
B. Hard code the campaign identifier as a new
attribute in the campaign activation.
C. Include campaign identifier in the filename
specification.
D. Include campaign identifier in the segment
name.

How can a consultant modify attribute names B. Update attribute names in the data stream configuration.
to match a naming convention in Cloud File
Storage targets?
A. Use a formula field to update the field name
in an activation.
B. Update attribute names in the data stream
configuration.
C. Set preferred attribute names when
configuring activation.
D. Update field names in the data model
object.
Northern Trail Outfitters wants to be able to C. Metrics on metrics
calculate each customer's lifetime value (LTV)
but also create breakdowns of the revenue
sourced by website, mobile app, and retail
channels. What should a consultant use to
address this use case in Data Cloud?
A. Flow Orchestration
B. Nested segments
C. Metrics on metrics
D. Streaming data transformations

A consultant wants to ensure that every B. Create a reusable container block with common criteria.
segment managed by multiple brand teams
adheres to the same set of exclusion criteria,
that are updated on a monthly basis.What is the
most efficient option to allow for this
capability?
A. Create, publish, and deploy a data kit.
B. Create a reusable container block with
common criteria.
C. Create a nested segment.
D. Create a segment and copy it for each
brand.

A customer needs to integrate in real time with A. Streaming transforms

Salesforce CRM.Which feature accomplishes
this requirement?
A. Streaming transforms
B. Data model triggers
C. Sales and Service bundle
D. Data actions and Lightning web components
A user wants to be able to create a multi- A. Unified Individual > Unified Link Individual > Sales Order
dimensional metric to identify unified individual
lifetime value (LTV).Which sequence of data
model object (DMO) joins is necessary within
the calculated Insight to enable this
calculation?
A. Unified Individual > Unified Link Individual >
Sales Order
B. Unified Individual > Individual > Sales Order
C. Sales Order > Individual > Unified Individual
D. Sales Order > Unified Individual

Cumulus Financial created a segment called B. Choose the Multiple Investments segment, choose the Email contact point, add related
Multiple Investments that contains individuals attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
who have invested in two or more mutual
funds. The company plans to send an email to
this segment regarding a new mutual fund
offering, and wants to personalize the email
content with information about each
customer's current mutual fund investments.
How should the Data Cloud consultant
configure this activation?
A. Include Fund Type equal to "Mutual Fund" as
a related attribute. Configure an activation
based on the new segment with no additional
attributes.
B. Choose the Multiple Investments segment,
choose the Email contact point, add related
attribute Fund Name, and add related attribute
filter for Fund Type equal to "Mutual Fund".
C. Choose the Multiple Investments segment,
choose the Email contact point, and add
related attribute Fund Type.
D. Include Fund Name and Fund Type by
default for post processing in the target syst
A consultant is integrating an Amazon S3 B. The .json file
activated campaign with the customer's
destination system. In order for the destination
system to find the metadata about the
segment, which file on the S3 will contain this
information for processing?
A. The .txt file
B. The .json file
C. The .csv file
D. The .zip file

A customer notices that their consolidation rate A. New data sources have been added to Data Cloud that largely overlap with the existing
has recently increased. They contact the profiles.
consultant to ask why. What are two likely D. Identity resolution rules have been added to the ruleset to increase the number of
explanations for the increase? Choose 2 matched profiles.
answers
A. New data sources have been added to Data
Cloud that largely overlap with the existing
profiles.
B. Duplicates have been removed from source
system data streams.
C. Identity resolution rules have been removed
to reduce the number of matched profiles.
D. Identity resolution rules have been added to
the ruleset to increase the number of matched
profiles.

A client wants to bring in loyalty data from a C. Create a junction object in Salesforce CRM and modify the ingestion strategy.
custom object in Salesforce CRM that contains
a point balance for accrued hotel points and
airline points within the same record. The client
wants to split these point systems into two
separate records for better tracking and
processing.What should a consultant
recommend in this scenario?
A. Clone the data source object.
B. Use batch transforms to create a second
data lake object.
C. Create a junction object in Salesforce CRM
and modify the ingestion strategy.
D. Create a data kit from the data lake object
and deploy it to the same Data Cloud org.
A segment fails to refresh with the error A. Split the segment into smaller segments.
"Segment references too many data lake B. Use calculated insights in order to reduce the complexity of the segmentation query.
objects (DLOS)". Which two troubleshooting
tips should help remedy this issue? Choose 2
answers
A. Split the segment into smaller segments. B.
Use calculated insights in order to reduce the
complexity of the segmentation query. C.
Refine segmentation criteria to limit up to five
custom data model objects (DMOs).
D. Space out the segment schedules to reduce
DLO load.

An organization wants to enable users with the A. Value suggestion

ability to identify and select text attributes from
a picklist of options. Which Data Cloud feature
should help with this use case?
A. Value suggestion
B. Data harmonization
C. Transformation formulas
D. Global picklists

A consultant is working in a customer's Data B. Unified customer data associated with this ruleset will be removed.
Cloud org and is asked to delete the existing C. Dependencies on data model objects will be removed.
identity resolution ruleset. Which two impacts
should the consultant communicate as a result
of this action? Choose 2 answers
A. All individual data will be removed.
B. Unified customer data associated with this
ruleset will be removed.
C. Dependencies on data model objects will be
removed.
D. All source profile data will be removed.
Northern Trail Outfitters uploads new customer D. Refresh Data Stream > Identity Resolution > Calculated Insight
data to an Amazon S3 Bucket on a daily basis
to be ingested in Data Cloud.In what order
should each process be run to ensure that
freshly imported data is ready and available to
use for any segment?
A. Calculated Insight > Refresh Data Stream >
Identity Resolution
B. Refresh Data Stream > Calculated Insight >
Identity Resolution
C. Identity Resolution > Refresh Data Stream >
Calculated Insight
D. Refresh Data Stream > Identity Resolution >
Calculated Insight

Data Cloud receives a nightly file of all A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated
ecommerce transactions from the previous day. insights and segments before the activations are scheduled to run.
Several segments and activations depend upon
calculated insights from the updated data in
order to maintain accuracy in the customer's
scheduled campaign messages.What should
the consultant do to ensure the ecommerce
data is ready for use for each of the scheduled
activations?
A. Use Flow to trigger a change data event on
the ecommerce data to refresh calculated
insights and segments before the activations
are scheduled to run.
B. Set a refresh schedule for the calculated
insights to occur every hour.
C. Ensure the activations are set to Incremental
Activation and automatically publish every
hour.
D. Ensure the segments are set to Rapid Publish
and set to refresh every hour.
Which two requirements must be met for a C. The calculated insight must contain a dimension including the Individual or Unified
calculated insight to appear in the Individual Id.
segmentation canvas? Choose 2 answers D. The primary key of the segmented table must be a dimension in the calculated insight.
A. The metrics of the calculated insights must
only contain numeric values.
B. The primary key of the segmented table must
be a metric in the calculated insight.
C. The calculated insight must contain a
dimension including the Individual or Unified
Individual Id.
D. The primary key of the segmented table
must be a dimension in the calculated insight.

A customer requests that their personal data be C. Use Consent API to request deletion of the customer's information.
deleted.Which action should the consultant
take to accommodate this request in Data
Cloud?
A. Use a streaming API call to delete the
customer's information.
B. Use Profile Explorer to delete the customer
data from Data Cloud.
C. Use Consent API to request deletion of the
customer's information.
D. Use the Data Rights Subject Request tool to
request deletion of the customer's information.

What does the Ignore Empty Value option do B. Ignores empty fields when running reconciliation rules
in identity resolution?
A. Ignores empty fields when running any
custom match rules
B. Ignores empty fields when running
reconciliation rules
C. Ignores Individual object records with empty
fields when running identity resolution rules
D. Ignores empty fields when running the
standard match rules
Northern Trail Outfitters (NTO) is configuring an B. Use the source priority order in activations to make sure a contact point from the desired
identity resolution rule set based on Fuzzy source is delivered to the activation target.
Name and Normalized Email. What should NTO
do to ensure the best email address is
activated?
A. Include Contact Point Email object Is Active
field as a match rule.
B. Use the source priority order in activations to
make sure a contact point from the desired
source is delivered to the activation target.
C. Ensure Marketing Cloud is prioritized as the
first data source in the Source Priority
reconciliation rule.
D. Set the default reconciliation rule to Last
Updated.

A customer wants to create segments of users A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
based on their Customer Lifetime Value.
However, the source data that will be brought
into Data Cloud does not include that key
performance indicator (KPI).Which sequence of
steps should the consultant follow to achieve
this requirement?
A. Ingest Data > Map Data to Data Model >
Create Calculated Insight > Use in
Segmentation
B. Create Calculated Insight > Map Data to Data
Model> Ingest Data > Use in Segmentation
C. Create Calculated Insight > Ingest Data >
Map Data to Data Model> Use in Segmentation
D. Ingest Data > Create Calculated Insight >
Map Data to Data Model > Use in
Segmentation

During discovery, which feature should a D. Identity Resolution

consultant highlight for a customer who has
multiple data sources and needs to match and
reconcile data about individuals into a single
unified profile?
A. Data Cleansing
B. Harmonization
C. Data Consolidation
D. Identity Resolution
Northern Trail Outfitters (NTO) wants to send a B. Segmentation exclude rules
promotional campaign for customers that have
purchased within the past 6 months. The
consultant created a segment to meet this
requirement.Now, NTO brings an additional
requirement to suppress customers who have
made purchases within the last week.What
should the consultant use to remove the recent
customers?
A. Batch transforms
B. Segmentation exclude rules
C. Related attributes
D. Streaming insights

A retail customer wants to bring customer data D. Unified Individual

from different sources and wants to take
advantage of identity resolution so that it can
be used in segmentation. On which entity
should this be segmented for activation
membership?
A. Individual
B. Unified Contact
C. Subscriber
D. Unified Individual

How can attribute names be modified to match B. Update field names in the data model
a naming convention in Cloud File Storage
target?

A. Update attribute names in the data stream

configuration
B. Update field names in the data model
C. Set preferred attribute names when
configuring activation
D. Use a formula field to update the field name
in an activation
To import campaign members into a campaign C. Include campaign identifier into the filename specification
in CRM a user wants to export the segment to
Amazon S3. The resulting file needs to include
CRM Campaign ID in the name. How can this
outcome be achieved?

A. Include campaign identifier into the

activation name
B. Hard-code the campaign identifier as a new
attribute in the campaign activation
C. Include campaign identifier into the filename
specification
D. Include campaign identifier into the segment
name

Which two applications automatically create A. Personalization powered by Interaction Studio

activation targets at the time the application is C. B2C Commerce
connected to Data Cloud? (Choose 2)

A. Personalization powered by Interaction

Studio
B. Amazon S3
C. B2C Commerce
D. Marketing Cloud Engagement

Which two steps are required when configuring B. Select an Activation Target
a Marketing Cloud activation? (Choose 2) D. Select Contact Points

A. Set an Activation Schedule

B. Select an Activation Target
C. Add Additional Attributes
D. Select Contact Points

What component of Calculated Insights can be B. Dimensions

included as attribute data in an activation?

A. Metrics and Dimensions

B. Dimensions
C. Metrics
D. Filters
Which data model subject area defines the D. Sales Order
revenue or quantity for an opportunity by
product family?

A. Engagement
B. Product
C. Party
D. Sales Order

An organization wants to enable users with the C. Value Suggestion

ability to identify and select text attributes from
a picklist of options. Which Data Cloud feature
can help with this use case?
A. Transformation Formulas
B. Data Harmonization
C. Value Suggestion
D. Global Picklists

What can be customized in the Data Cloud B. Objects, Fields, and Relationships
canonical model?
A. Fields
B. Objects, Fields, and Relationships
C. Objects and Fields
D. Objects

Which data stream category should be A. Transaction

assigned to use the data for time-based
operations in segmentation and calculated
insights?

A. Transaction
B. Individual
C. Sales Order
D. Engagement
Every day, Northern Trail Outfitters (NTO) A. Ensure the refresh mode is set to "Upsert" and Refresh only new files" is selected
uploads a summary of the last 24 hours of store
transactions to a new file in an Amazon S3
bucket, and files older than 7 days are
automatically deleted. Each file contains a
timestamp in a standardized naming
convention. What should a consultant consider
when ingesting this data stream?
A. Ensure the refresh mode is set to "Upsert"
and Refresh only new files" is selected
B. Ensure the refresh mode is set to "Full
Refresh" and the filename contains a wildcard
to accommodate the timestamp
C. Ensure the refresh mode is set to "Full
Refresh" and "Refresh only new files' is selected
D. Advise NTO to change their processes: this
configuration is not supported

Which two statements about Data Cloud's Web B. Data Cloud administrators can see the status of a Web or Mobile connector app on the
and Mobile App connector are true? (Choose app details page
2) C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or
Web app connection
A. Any Data Streams associated with Web or
Mobile connector app will be automatically
deleted upon deleting the app from Data
Cloud Setup
B. Data Cloud administrators can see the status
of a Web or Mobile connector app on the app
details page
C. Tenant Specific Endpoint is auto-generated
in Data Cloud when setting up a Mobile or Web
app connection
D. Mobile and Web SDK schema can be
updated to delete an existing field

Which data model subject area should be used C. Party

for any Organization, Individual, or Member in
the Customer 360 data model?

A. Individual
B. Global Account
C. Party
D. Membership
Which two statements about Data Cloud's Web B. Data Cloud administrators can see the status of a Web or Mobile connector app on the
and Mobile App connector are true? (Choose app details page
2) C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or
A. Any Data Streams associated with Web or Web app connection
Mobile connector app will be automatically
deleted upon deleting the app from Data
Cloud Setup
B. Data Cloud administrators can see the status
of a Web or Mobile connector app on the app
details page
C. Tenant Specific Endpoint is auto-generated
in Data Cloud when setting up a Mobile or Web
app connection
D. Mobile and Web SDK schema can be
updated to delete an existing field

Which two objects or fields are supported for C. Standard Objects

ingestion using the Salesforce CRM connector? D. Custom Objects
(Choose 2)

A. Custom Big Objects

B. Standard Big Objects
C. Standard Objects
D. Custom Objects

Which option allows an organization an easy D. Automation Studio and Profile API
way to ingest Marketing Cloud subscriber
profile attributes into Data Cloud on a daily
basis?

A. Marketing Cloud Connect API

B. Email Studio Starter Data Bundle
C. Profile attributes are not yet supported
D. Automation Studio and Profile API
How does Data Cloud handle an individual's B. Deletes the specified Individual and records from any DSO mapped to the Individual
right to be forgotten? DMO.

A. Deletes the specified Individual and records

from any DMO/DLO related to the Individual.
B. Deletes the specified Individual and records
from any DSO mapped to the Individual DMO.
C. Deletes the records from all DSOs and any
downstream DMOs are updated at the next
scheduled ingestion.
D. Deletes the specified Individual record and
its Unified Individual Link record.

Cloud Kicks has received a Request to be B. Use the Consent API to suppress processing and delete the individual and related
Forgotten by a customer. In which two ways records from source data streams
can Data Cloud honor this request? (Choose 2) D. Add the Individual Id to a headerless file and use the delete from file functionality

A. Use Data Explorer to locate and manually

remove the Individual
B. Use the Consent API to suppress processing
and delete the individual and related records
from source data streams
C. Delete the data from the incoming data
stream and perform a full refresh
D. Add the Individual Id to a headerless file and
use the delete from file functionality

A customer wants to use the transactional data C. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connector
from their data warehouse in Data Cloud. They D. Import the file into Amazon S3 and ingest with the Cloud Storage Connector
are only able to export the data via a SFTP site.
What are two recommended ways to bring this
data into Data Cloud? (Choose 2)

A. Manually import the file using the Data

Import Wizard
B. Utilize Salesforce's Dataloader application to
perform a bulk upload from a desktop
C. Import the file into Google Cloud Storage
and ingest with the Cloud Storage Connector
D. Import the file into Amazon S3 and ingest
with the Cloud Storage Connector
A segment fails to refresh with the error A. Space out the segment schedules to reduce Data Lake Object load
"Segment references too many Data Lake C. Split the segment into smaller segments
Objects (DLOs)". What are two remedies for this
issue? (Choose 2)

A. Space out the segment schedules to reduce

Data Lake Object load
B. Refine segmentation criteria to limit up to 5
custom DMOs
C. Split the segment into smaller segments
D. Use Calculated Insights in order to reduce
the complexity of the segmentation query

Which operator can be used to create a B. Is Anniversary Of

segment for a birthday campaign that is
evaluated daily?

A. Is This Year
B. Is Anniversary Of
C. Is Between
D. Is Birthday

What is a unique requirement of a Streaming C. A window function

Insight query?
A. A dimension
B. A measurement
C. A window function
D. A WHERE clause

Which three options can be used to build a B. Streaming Insights

filter in the Segmentation Canvas? (Choose 3) C. Calculated Insights
E. Direct Attributes
A. Data Lake Objects
B. Streaming Insights
C. Calculated Insights
D. Related Attributes
E. Direct Attributes
Which method should an administrator use C. Streaming Insight
when performing aggregations in windows of
15 minutes on data collected via the
Interactions SDK and Mobile SDK?

A. Activation
B. Segment
C. Streaming Insight
D. Calculated Insight

The leadership team at Cumulus Financial has A. Calculated Insight

declared that customers who have deposited C. Segment
more than $250,000 in the last 5 years and who
are not using advisory services, will be the
central focus for all new campaigns in the next
year. Which two features support this need?
(Choose 2)

A. Calculated Insight
B. Report
C. Segment
D. Dashboard

Which feature can integrate in real time with A. Data Actions

Salesforce CRM?

A. Data Actions
B. Identity Resolution
C. CRM Starter Bundle
D. Data Model Triggers
Northern Trail Outfitters wants to be able to C. Streaming data transformations
calculate each customer's lifetime value (LTV)
but also create breakdowns of the revenue
sourced by website, mobile app, and retail
channels. How should this use case be
addressed in Data Cloud?

A. Nested segments
B. Flow orchestration
C. Streaming data transformations
D. Metrics on metrics

The website team at Cumulus Financial Services A. Streaming Insight

wants to understand which identified users
have browsed the jobs page on their website at
least twice within the last 12 hours. Which
component should a consultant recommend to
achieve this goal?
A. Streaming Insight
B. Calculated Insight
C. Streaming Data Transformation
D. Segment

What is allowed when editing a Calculated B. Adding new measures

Insight?

A. Removing existing measures

B. Adding new measures
C. Adding new dimensions
D. Removing existing dimensions

Which three actions can be applied to a B. Export

previously created segment? (Choose 3) C. Delete
D. Copy
A. Reactivate
B. Export
C. Delete
D. Copy
E. Inactivate
What are the two minimum requirements C. At least one dimension
needed when using the Visual Insights Builder D. At least one measure
to create a Calculated Insight? (Choose 2)

A. WHERE clause is required

B. At least two objects to join
C. At least one dimension
D. At least one measure

What does it mean to build a trust-based, first- B. Provide transparency and security for data gathered from individuals who provide
party data asset? consent for its use and receive value in exchange

A. Pass the trust-based compliance rules as a

first-party data asset is added to Data Cloud
B. Provide transparency and security for data
gathered from individuals who provide consent
for its use and receive value in exchange
C. Obtain competitive data from reliable
sources through interviews, surveys, and polls
D. Ensure opt-in consents are collected for all
email marketing as required by law

What are the two distinct phases of data model B. Data Ingestion
management in Data Cloud? (Choose 2) D. Data Modeling

A. Data Activation
B. Data Ingestion
C. Data Actions
D. Data Modeling

Which two statements are true about using B. Data Deletion requests are reprocessed at 30, 60, and 90 days
consent API and exercising right to be C. Data Deletion requests are submitted for Individual profiles
forgotten? (Choose 2)

A. Data Deletion requests are processed within

1 hour
B. Data Deletion requests are reprocessed at
30, 60, and 90 days
C. Data Deletion requests are submitted for
Individual profiles
D. Data deletion requests submitted to Data
Cloud are passed to all connected Salesforce
Clouds
A customer has requested that their personal B. Use Consent API to request deletion of the customer's information
data be deleted. Which action should be
performed to accommodate this request in
Data Cloud?

A. Manually delete customer and related

records using the Profile Explorer
B. Use Consent API to request deletion of the
customer's information
C. Utilize the Data Rights Subject Request tool
to request deletion of the customer's
information
D. Use Ingestion API to request deletion of the
customer's information

What are two benefits Data Cloud provides a A. Unified Identity Resolution
company in relation to managing customer B. Data Harmonization
data? (Choose 2)

A. Unified Identity Resolution

B. Data Harmonization
C. Data Governance
D. Data Marketplace

Which data sources are available from D. Email, MobileConnect and MobilePush
Marketing Cloud as a starter bundle?

A. Email, Cloud Pages, Einstein Web & Email

Recommendations
B. Email, MobileConnect, MobilePush and
GroupConnect
C. Email, Mobile Connect, and Einstein
Engagement Scoring
D. Email, MobileConnect and MobilePush

Which two features are impacted by the A. Segment Schedule

timezone setting in the org Data Cloud is D. Activation Schedule
provisioned in? (Choose 2)

A. Segment Schedule
B. Identity Resolution
C. Ingestion Schedule
D. Activation Schedule
Which three out-of-the-box connectors are A. Marketing Cloud
available for Data Cloud? (Choose 3) B. B2C Commerce
D. Amazon S3
A. Marketing Cloud
B. B2C Commerce
C. Slack Connector
D. Amazon S3
E. Amazon Redshift Connector

Which permission setting should an D. View All object permission enabled in source CRM org
administrator check if the custom CRM object is
not available in New Data Stream
configuration?

A. Modify All object permission enabled in

Data Cloud org
B. Ingest Object permission is enabled in the
CRM org
C. Create object permission enabled in Data
Cloud org
D. View All object permission enabled in
source CRM org