SET 2 Data Cloud Consultant – WI24

1 of 60. Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

A. Add additional attributes.

B. Choose a segment.

C. Select contact points.

D. Add the calculated insight in the activation.

2 of 60. A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the consolidation rate?

A. Change reconciliation rules to Most Occuring.

B. Increase the number of matching rules.

C. Include additional attributes in the existing matching rules.

D. Reduce the number of matching rules.

3 of 60. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?

A. Use an S3 Private Key Certificate.

B. Use an S3 Encrypted Username and Password.

C. Use a JWT Token generated on S3.

D. Use an S3 Access Key and Secret Key.

4 of 60. A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers

A. Review data transformations to ensure they're run after calculated insights.

B. Review calculated insights to make sure they're run before segments are refreshed.

C. Review segments to ensure they're refreshed after the data is ingested.

D. Review calculated insights to make sure they're run after the segments are refreshed.

5 of 60. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?

A. SMS

B. Email

C. CloudPage

D. Mobile push

6 of 60. Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?

A. Confirm the Create object permission is enabled in the Data Cloud org.

B. Confirm the View All object permission is enabled in the source Salesforce CRM org.

C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

7 of 60. Which two common use cases can be addressed with Data Cloud?

Choose 2 answers

A. Understand and act upon customer data to drive more relevant experiences.

B. Govern enterprise data lifecycle through a centralized set of policies and processes.

C. Harmonize data from multiple sources with a standardized and extendable data model.

D. Safeguard critical business data by serving as a centralized system for backup and disaster
recovery.
8 of 60. Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A. Data Mapping

B. Data Transformation

C. Segment Setup

D. Data Stream Setup

9 of 60. A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule that joins
their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

A. Map the primary key from the two systems to Party Identification, using CRM ID as the
identification name for both.

B. Map the primary key from the two systems to party identification, using CRM ID as the
identification name for individuals

coming from the CRM, and Marketing ID as the identification name for individuals coming from the
marketing platform.

C. Create a custom matching rule for an exact match on the Individual ID attribute.

D. Create a matching rule based on party identification that matches on CRM ID as the party
identification name.

10 of 60. Which consideration related to the way Data Cloud ingests CRM data is true?

A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,

B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals.

C. Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

D. The CRM Connector allows standard fields to stream into Data Cloud in real time.
11 of 60. What does the Source Sequence reconciliation rule do in identity resolution?

A. Includes data from sources where the data is most frequently occurring

B. Identifies which individual records should be merged into a unified profile by setting a priority for
specific data sources

C. Identifies which data sources should be used in the process of reconcillation by prioritizing the
most recently updated data source

D. Sets the priority of specific data sources when building attributes in a unified proflle, such as a
first or last name

12 of 60. Which two dependencies prevent a data stream from being deleted?

Choose 2 answers

A. The underlying data lake object is used in activation.

B. The underlying data lake object is used in a data transform.

C. The underlying data lake object is mapped to a data model object.

D. The underlying data lake object is used in segmentation.

13 of 60. What should a user do to pause a segment activation with the intent of using that segment
again?

A. Deactivate the segment.

B. Delete the segment.

C. Skip the activation.

D. Stop the publish schedule.

14 of 60. When creating a segment on an individual, what is the result of using two separate
containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To I red

AND

GoodsProduct | Count | At Least | 1

PrimaryProductCategory | Is Equal To I shoes

A. Individuals who purchased at least one of any 'red' product and also purchased at least one pair
of 'shoes'

B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C. Individuals who made a purchase of at least one 'red shoes' and nothing else

D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of
'shoes'

15 of 60. What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?

A. Cloud Storage Connector

B. Commerce Cloud Connector

C. Ingestion API

D. Marketing Cloud Personalization Connector

16 of 60. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new
line of business. The new business specializes in gourmet camping food. For business reasons as well
as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?

A. Data streams for each brand

B. Data model objects for each brand

C. Data spaces for each brand

D. Data sources for each brand

17 of 60. Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency
when creating future, more refined segments?

A. Create new segments using nested segments.

B. Create a High Investment Balance calculated insight.

C. Package High Investment Balance Customers in a data kit.

D. Create new segments by cloning High Investment Balance Customers.

18 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The company plans
to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to ensure
all the different phone numbers are properly mapped and available for use in activation?

A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the
Contact Point Phone data map object from the Contact data stream.

B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from
the Contact data stream into a separate Phone data lake object (DLO) that contains three rows,
and then map this new DLO to the Contact Point Phone data map object.

C. Ingest the Contact object and then create a calculated insight to normalize the phone numbers,
and then map to the Contact Point Phone data map object.

D. Ingest the Contact object and create formula fields in the Contact data stream on the phone
numbers, and then map to the Contact Point Phone data map object.

19 of 60. A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (PII).

How should the fields be mapped to support identity resolution?

A. Create a new custom object with fields that directly match the incoming table.

B. Map all fields to the Customer object.

C. Map name to the Individual object and email address to the Contact Phone Email object.

D. Map all fields to the Individual object, adding a custom field for the email address.
20 of 60. Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers

A. Delete the data from the incoming data stream and perform a full refresh.

B. Add the Individual ID to a headerless file and use the delete from file functionality.

C. Use Data Explorer to locate and manually remove the Individual.

D. Use the Consent API to suppress processing and delete the Individual and related records from
source data streams.

21 of 60. Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who
have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

A. Segment exclusion

B. Nested segments

C. Segment membership data model object

D. Calculated insights

22 of 60. What is Data Cloud's primary value to customers?

A. To provide a unified view of a customer and their related data

B. To connect all systems with a golden record

C. To create a single source of truth for all anonymous data

D. To create personalized campaigns by listening, understanding, and acting on customer behavior

23 of 60. During an implementation project, a consultant completed ingestion of all data streams for
their customer.

Prior to segmenting and acting on that data, which additional configuration is required?

A. Data Activation

B. Calculated Insights

C. Data Mapping

D. Identity Resolution
24 of 60. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.

What should NTO use to achieve this?

A. B2C Commerce Starter Bundles

B. Direct Sales Order entity ingestion

C. Direct Sales Product entity ingestion

D. B2C Commerce Starter Bundles plus a custom extract

25 of 60. A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.

Which feature should the consultant use to solution for this use case?

A. Flow

B. Report

C. Activation alert

D. Dashboard

26 of 60. Which two steps should a consultant take if a successfully configured Amazon S3 data
stream fails to refresh with a "NO FILE FOUND" error message?

Choose 2 answers

A. Check if correct permissions are configured for the Data Cloud user.

B. Check if the Amazon S3 data source is enabled in Data Cloud Setup.

C. Check If the file exists in the specified bucket location.

D. Check if correct permissions are configured for the S3 user.

27 of 60. A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

A. Data Harmonization

B. Unified Profiles

C. Master Data Management

D. Data Marketplace
28 of 60. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of
their customers.

Which object should the consultant use in identity resolution to perform exact match rules on the
Loyalty ID?

A. Party Identification object

B. Loyalty Identification object

C. Individual object

D. Contact Identification object

29 of 60. Which data model subject area defines the revenue or quantity for an opportunity by
product family?

A. Engagement

B. Product

C. Party

D. Sales Order

30 of 60. Which configuration supports separate Amazon S3 buckets for data ingestion and
activation?

A. Dedicated S3 data sources in Data Cloud setup

B. Multiple S3 connectors in Data Cloud setup

C. Dedicated S3 data sources in activation setup

D. Separate user credentials for data stream and activation target

31 of 60. A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.

How should the file be brought into Data Cloud?

A. Ingest the file with the SFTP Connector.

B. Ingest the file through the Cloud Storage Connector.

C. Manually import the file using the Data Import Wizard.

D. Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

32 of 60. When performing segmentation or activation, which time zone is used to publish and
refresh data?

A. Time zone specified on the activity at the time of creation

B. Time zone of the user creating the activity

C. Time zone of the Data Cloud Admin user

D. Time zone set by the Salesforce Data Cloud org

33 of 60. Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the
company created a formula field in Data Cloud to create a custom classification. It now needs to
update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3
Connector?

A. Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

B. Data Cloud will only update the formula on a go-forward basis for new records.

C. Data Cloud does not support formula field updates for data streams of type upsert.

D. Data Cloud will update the formula for all records at the next incremental upsert refresh.

34 of 60. Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is smaller
than the segment count.

What is a reason for this?

A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be
sent in an activation.

B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.

C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not
opened or clicked on an email in the last six months.

D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.
They do not allow activation of new records.
35 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers

A. To ingest and unify data from various sources to reconcile customer identity

B. To create and orchestrate cross-channel marketing messages

C. To use harmonized data to more accurately understand the customer and business impact

D. To eliminate the need for separate business intelligence and IT data management tools

36 of 60. What does it mean to build a trust-based, first-party data asset?

A. To provide transparency and security for data gathered from individuals who provide consent
for its use and receive value in exchange

B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance
regulations

C. To ensure opt-in consents are collected for all email marketing as required by law

D. To obtain competitive data from reliable sources through interviews, surveys, and polls

37. What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San José', 'San Jose', 'san jose', or 'san jose'

B. Cities only containing 'San Jose' or 'san jose'

C. Cities only containing 'San Jose' or 'San Jose'

D. Cities only containing 'San José' or 'san josé'

38 of 60. During a privacy law discussion with a customer, the customer indicates they need to honor
requests for the right to be forgotten. The consultant determines that Consent API will solve this
business need.

Which two considerations should the consultant inform the customer about?

Choose 2 answers

A. Data deletion requests are reprocessed at 30, 60, and 90 days.

B. Data deletion requests are processed within 1 hour.

C. Data deletion requests are submitted for Individual profiles.

D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
39 of 60. To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.

What are two ways to achieve this outcome?

Choose 2 answers

A. Include campaign identifier in the activation name.

B. Hard code the campaign identifier as a new attribute in the campaign activation.

C. Include campaign identifier in the filename specification.

D. Include campaign identifier in the segment name.

40 of 60. How can a consultant modify attribute names to match a naming convention in Cloud File
Storage targets?

A. Use a formula field to update the field name in an activation.

B. Update attribute names in the data stream configuration.

C. Set preferred attribute names when configuring activation.

D. Update field names in the data model object.

41 of 60. Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

A. Flow Orchestration

B. Nested segments

C. Metrics on metrics

D. Streaming data transform

42 of 60. A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

A. Create, publish, and deploy a data kit.

B. Create a reusable container block with common criteria.

C. Create a nested segment.

D. Create a segment and copy it for each brand.

43 of 60. A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

A. Streaming transforms

B. Data model triggers

C. Sales and Service bundle

D. Data actions and Lightning web components

44 of 60. A user wants to be able to create a multi-dimensional metric to identify unified individual
lifetime value (LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated Insight to
enable this calculation?

A. Unified Individual > Unified Link Individual > Sales Order

B. Unified Individual > Individual > Sales Order

C. Sales Order > Individual > Unified Individual

D. Sales Order > Unified Individual

45 of 60. Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual fund
investments.

How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on
the new segment with no additional attributes.

B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute
Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C. Choose the Multiple Investments segment, choose the Email contact point, and add related
attribute Fund Type.

D. Include Fund Name and Fund Type by default for post processing in the target system.
46 of 60. A consultant is integrating an Amazon 53 activated campaign with the customer's
destination system.

In order for the destination system to find the metadata about the segment, which file on the 53 will
contain this information for processing?

A. The .txt file

B. The json file

C. The .csv file

D. The .zip file

47 of 60. A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers

A. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

B. Duplicates have been removed from source system data streams.

C. Identity resolution rules have been removed to reduce the number of matched profiles.

D. Identity resolution rules have been added to the ruleset to increase the number of matched
profiles.

48 of 60. A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.

What should a consultant recommend in this scenario?

A. Clone the data source object.

B. Use batch transforms to create a second data lake object.

C. Create a junction object in Salesforce CRM and modify the ingestion strategy.

D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.
49 of 60. A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

A. Split the segment into smaller segments.

B. Use calculated insights in order to reduce the complexity of the segmentation query.

C. Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D. Space out the segment schedules to reduce DLO load.

50 of 60. An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.

Which Data Cloud feature should help with this use case?

A. Value suggestion

B. Data harmonization

C. Transformation formulas

D. Global picklists

51 of 60. A consultant is working in a customer's Data Cloud org and is asked to delete the existing
identity resolution ruleset.

Which two impacts should the consultant communicate as a result of this action?

Choose 2 answers

A. All individual data will be removed.

B. Unified customer data associated with this ruleset will be removed.

C. Dependencies on data model objects will be removed.

D. All source profile data will be removed.

52 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?

A. Calculated Insight > Refresh Data Stream > Identity Resolution

B. Refresh Data Stream > Calculated Insight > Identity Resolution

C. Identity Resolution > Refresh Data Stream > Calculated Insight

D. Refresh Data Stream > Identity Resolution > Calculated Insight

53 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?

A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights
and segments before the activations are scheduled to run.

B. Set a refresh schedule for the calculated insights to occur every hour.

C. Ensure the activations are set to Incremental Activation and automatically publish every hour.

D. Ensure the segments are set to Rapid Publish and set to refresh every hour.

54 of 60. Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?

Choose 2 answers

A. The metrics of the calculated insights must only contain numeric values.

B. The primary key of the segmented table must be a metric in the calculated insight.

C. The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D. The primary key of the segmented table must be a dimension in the calculated insight.
55 of 60. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

A. Use a streaming API call to delete the customer's information.

B. Use Profile Explorer to delete the customer data from Data Cloud.

C. Use Consent API to request deletion of the customer's information.

D. Use the Data Rights Subject Request tool to request deletion of the customer's information.

56 of 60. What does the Ignore Empty Value option do in identity resolution?

A. Ignores empty fields when running any custom match rules

B. Ignores empty fields when running reconciliation rules

C. Ignores Individual object records with empty fields when running identity resolution rules

D. Ignores empty fields when running the standard match rules

57 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy
Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

A. Include Contact Point Email object Is Active field as a match rule.

B. Use the source priority order in activations to make sure a contact point from the desired source
is delivered to the activation target.

C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation
rule.

D. Set the default reconciliation rule to Last Updated.

58 of 60. A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance
indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation
59 of 60. During discovery, which feature should a consultant highlight for a customer who has
multiple data sources and needs to match and reconcile data about individuals into a single unified
profile?

A. Data Cleansing

B. Harmonization

C. Data Consolidation

D. Identity Resolution

60 of 60. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.

What should the consultant use to remove the recent customers?

A. Batch transforms

B. Segmentation exclude rules

C. Related attributes

D. Streaming insights