Salesforce - Data Cloud Exam Flashcards

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Salesforce - Data Cloud

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B. To build insights on unified profiles
Choose matching term
What is the key functionality of Data Cloud?

A. To create a master data management (MDM) strategy
1 B. To build insights on unified profiles
C. To give a persistent ID for unified profiles
D. To help users build a heat map using their data
Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into
Data Cloud on a daily basis?
A. Email Studio Starter Data Bundle
2
B. Automation Studio and Profile API
C. Marketing Cloud Connect API
D. Marketing Cloud Data Extension Data Stream
A company wants to test its marketing campaigns with different target populations. What should the
consultant adjust in the Segment Canvas interface to get different populations?
A. Direct attributes, related attributes, and population filters
3
B. Segmentation filters, direct attributions, and data sources
C. Direct attributes and related attributes
D. Population filters and direct attributes
A consultant wants to make sure address details from customer orders are selected as best values to
save to the unified profile. What should the consultant do to achieve this?
A. Use the default reconciliation rules for Contact Point Address
B. Change the default reconciliation rules for Individual to Source priority
4
C. Select the address details on the Contact Point Address, Change the reconciliation rules for the
specific address attributes to Source Priority and move the Individual DMO to the bottom
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D. Select the address details on the Contact Point Address. Change the reconciliation rules for the
specific address attributes to Source Priority and move the Order DMO to the top.
Don't know?
Terms in this set (102)
What is the key functionality of Data B. To build insights on unified profiles

Cloud?
A. To create a master data management
(MDM) strategy
B. To build insights on unified profiles
C. To give a persistent ID for unified
profiles
D. To help users build a heat map using
their data
Which solution provides an easy way to B. Automation Studio and Profile API
ingest Marketing Cloud subscriber profile
attributes into Data Cloud on a daily
basis?
A. Email Studio Starter Data Bundle
B. Automation Studio and Profile API
C. Marketing Cloud Connect API
D. Marketing Cloud Data Extension Data
Stream
A customer needs to update a field in B. Data actions

CRM as soon as a record gets updated in
the DMO. Which feature should the
consultant use?
A. Rapid segments
B. Data actions
C. Data share target
D. Streaming data transform
Cumulus Financial wants to create a A. The resulting segment may be smaller or large than expected
segment of individuals based on
transaction history data. This data has
been mapped in the data model and is
accessible via multiple container paths for
segmentation. What happens if the
optimal container path for this use case is
not selected?
A. The resulting segment may be smaller
or large than expected
B. The resulting segment will not be
generated
C. Alternate container paths will be
suggested before the segment is
published
D. Data Cloud segmentation will
automatically select the optimal container
path
A new user of Data Cloud only needs to B. Data Cloud Data Aware Specialist
be able to review individual rows of
ingested data and validate that it has
been modeled successfully to its linked
data model object. The user will also need
to make changes if required. What is the
minimum permission set needed to
accommodate this use case?
A. Data Cloud user
B. Data Cloud Data Aware Specialist
C. Data Cloud Admin
D. Data Cloud Marketing Specialist
Which data stream category type should A. Transaction / Profile

be assigned to use the data for time-
based operations in segmentation and
calculated insights?
A. Transaction
B. Individual
C. Sales Order
D. Engagement
What is a reason to create a formula when A. To transform a datetime field into a data field for use in data mapping
ingesting a data stream?
A. To transform a datetime field into a
data field for use in data mapping
B. To concatenate files so they are
ingested in the correct sequence
C. To remove duplicate rows of data from
the data stream
D. To add a unique external identifier to
an existing ruleset
Culumus Financial is currently using Data B. Data Cloud will initiate a full refresh of data from S3 and will update the formula
Cloud and ingesting transactional data on all records.
from its backend system via an S3
Connector in upsert mode. During the
initial setup six months ago, the company
created a formula field in Data Cloud to
create a custom classification. It now
needs to update this formula to account
for more classifications. What should the
consultant keep in mind with regard to
formula field updates when using the S3
connector?
A. Data cloud will only update the
formula on a go-forward basis for new
records.
B. Data Cloud will initiate a full refresh of
data from S3 and will update the formula
on all records.
C. Data Cloud does not support formula
field updates for data streams of type
upsert
D. Data Cloud will update the formula for
all records at the next incremental upsert
refresh.
A consultant needs to package Data B. Identify resolution rulesets
Cloud components from one D. Segments
organization to another. Which two Data
Cloud components should the consultant
include in a data kit to achieve this goal?
Chose 2 answers:
A. Calculated insights
B. Identify resolution rulesets
C. Data model objects
D. Segments
Northern Trail Outfitters unifies individuals A. Profile Explorer

in its Data Cloud instance, Which 3 C. Data Explorer
features can the consultant use to E. Identify Resolution
validate the data on a unified profile?
Choose 3 answers:
A. Profile Explorer
B. Data Actions
C. Data Explorer
D. Query API
E. Identify Resolution
Culumus Financial (CF) wants to target D. Streaming insight with a data action into a journey in Marketing Cloud
loyal and engaged customers. When a Engagement
platinum tier customer visits their
investment pages more than 3 times in a
24hr period, CF wants to immediately
send an email that offers private
consultation. What should a consultant
recommend for this business
requirement?
A. Calculated insight with a data action to
a Marketing Cloud Engagement
transactional email.
B. Rapid segment toa data action journey
in Marketing Cloud Engagement
C. Standard segment with activation into
Marketing Cloud Engagement
D. Streaming insight with a data action
into a journey in Marketing Cloud
Engagement
A user needs permissions to access Data A. Data Cloud Marketing Specialist

Cloud to create, manage, and activate
segments. However, the user should not
be allowed to create reports or manage
data sources. Which permission set
should the consultant assign?
A. Data Cloud Marketing Specialist
B. Data Cloud Marketing Manager
C. Data Cloud Data Aware Specialist
D. Data Cloud User
A bank collects customer data for its loan A. Use data transform to consolidate the data into one DLO and the map it to the
applications and high net worth Individual and Contact Point Email DMOs
customers. A customer can be both a
loan application and a high net worth
customer, resulting in duplicate data. How
should a consultant ingest and map this
data in Data Cloud?
A. Use data transform to consolidate the
data into one DLO and the map it to the
Individual and Contact Point Email DMOs
B. Ingest the data into 2 DLOs and map
each to the Individual and Contact Point
Email DMOs.
C. Ingest the data into 2 DLOs and then
map to tow custom DMOs
D. Ingested the data into one DLO and
then map to one custom DMO
Which tool allows users to visualize and B. Tableau

analyze unified customer data in Data
Cloud?
A. Salesforce CLI
B. Tableau
C. Heroku
D. Intelligence Reports Advanced
A Data Cloud consultant is evaluating the A. Identify use cases and the required data sources and data quality.
initial phase of the Data Cloud lifecycle
for a company. Which action is essential
to effectively begin the Data Cloud
lifecycle?
A. Identify use cases and the required
data sources and data quality.
B. Analyze and partition the data into data
spaces.
C. Migrate the existing data into the
Customer 360 Data Model.
D. Use calculated insights determine the
benefits of Data Cloud for this company.
A Data Cloud customer wants to adjust A. Map the primary key from the two systems to Party Identification, using CRM ID
their identity resolution rules to increase as the identification name for both
their accuracy of matches. Rather than D. Create a matching rule based on party identification that matches on CRM ID
matching on email address, they want to as the party identification name.
review a rule that joins their CRM
Contacts with their Marketing Contacts,
where both use the CRM ID as their
primary key. Which two steps should the
consultant take to address this new use
case? Choose 2 answers
A. Map the primary key from the two
systems to Party Identification, using CRM
ID as the identification name for both
B. Map the primary key from the two
systems to party identification, using CRM
ID as the identification name for
individuals coming from the CRM, and
Marketing ID as the identification name
for individuals coming from the
marketing platform.
C. Create a custom matching rule for an
exact match on the Individual ID attribute.
D. Create a matching rule based on party
identification that matches on CRM ID as
the party identification name.
Northern Trail Outfitters (NTO) is getting D. Full refresh

ready to start ingesting its CRM data into
Data Cloud. While setting up the
connector, which type of refresh should
NTO expect when the data stream is
deployed for the first time?
A. Incremental
B. Manual refresh
C. Partial refresh
D. Full refresh
The recruiting team at Cumulus Financial B. Streaming insight

wants to identify which candidates have
browsed the jobs page on its website at
least twice within the last 24 hours. They
want the information about these
candidates to be available for
segmentation in Data Cloud and the
candidates added to their recruiting
system. Which feature should a consultant
recommend to achieve this goal?
A. Streaming data transform
B. Streaming insight
C. Calculated insight
D. Batch data transform
Northern Trail Outfitters (NTO), an C. Data spaces for each brand
outdoor lifestyle clothing brand, recently
started a new line of business. The new
business specializes in gourmet camping
food. For business reasons as well as
security reasons, it's important to NTO to
keep all Data Cloud data separated by
brand. Which capability best supports
NTO's desire to separate its data by
brand?
A. Data streams for each brand
B. Data model objects for each brand
C. Data spaces for each brand
D. Data sources for each brand
Which functionality does Data Cloud offer C. Real-time data integration

to improve customer support interactions
when a customer is working with an
agent?
Options:
A. Predictive troubleshooting
B. Enhanced reporting tools
C. Real-time data integration
D. Automated customer service replies
Northern Trail Outfitters (NTO) wants to D. B2C Commerce Starter Bundles plus a custom extract
connect their B2C Commerce data with
Data Cloud and bring two years of
transactional history into Data Cloud.
What should NTO use to achieve this?
A. B2C Commerce Starter Bundles
B. Direct Sales Order entity ingestion
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bundles plus a
custom extract
Which permission setting should a B. Confirm the View All object permission is enabled in the source Salesforce
consultant check if the custom Salesforce CRM org.
CRM object is not available in New Data
Stream configuration?
A. Confirm the Create object permission
is enabled in the Data Cloud org.
B. Confirm the View All object permission
is enabled in the source Salesforce CRM
org.
C. Confirm the Ingest Object permission
is enabled in the Salesforce CRM org.
D. Confirm that the Modify Object
permission is enabled in the Data Cloud
org.
Northern Trail Outfitters uploads new D. Refresh Data Stream > Identity Resolution > Calculated Insight
customer data to an Amazon S3 Bucket
on a daily basis to be ingested in Data
Cloud. In what order should each process
be run to ensure that freshly imported
data is ready and available
to use for any segment?
A. Calculated Insight > Refresh Data
Stream > Identity Resolution
B. Refresh Data Stream > Calculated
Insight > Identity Resolution
C. Identity Resolution > Refresh Data
Stream > Calculated Insight
D. Refresh Data Stream > Identity
Resolution > Calculated Insight
How should a Data Cloud consultant D. Include the Consent Status for any applicable channels of engagement in the
successfully apply consent during filter criteria for each segment.
segmentation?
A. Include the Consent Status from the
golden record during activation for any
applicable channels of engagement.
B. Include Party Identification for any
applicable channels of engagement in
the filter criteria for each segment.
C. Include the Unified Profile during
segmentation for any applicable channels
of engagement.
D. Include the Consent Status for any
applicable channels of engagement in
the filter criteria for each segment.
Northern Trail Outfitters uses B2C C. The B2C Commerce Order Bundle does not ingest any historical data and only
Commerce and is exploring implementing ingests new orders from that point on.
Data Cloud to get a unified view of its
customers and all their order transactions.
What should the consultant keep in mind
with regard to historical data ingesting
order data using the B2C Commerce
Order Bundle?
A. The B2C Commerce Order Bundle
ingests 12 months of historical data.
B. The B2C Commerce Order Bundle
ingests 6 months of historical data.
C. The B2C Commerce Order Bundle
does not ingest any historical data and
only ingests new orders from that point
on.
D. The B2C Commerce Order Bundle
ingests 30 days of historical data.
How does Data Cloud ensure data A. By encrypting data at rest and in transit
privacy and security?
A. By encrypting data at rest and in transit
B. By enforcing and controlling consent
references
C. By securely storing data in an offsite
server
D. By limiting data access to authorized
admins
What should a user do to pause a A. Deactivate the segment.
segment activation with the intent of
using that segment again?
A. Deactivate the segment.
B. Delete the segment.
C. Skip the activation.
D. Stop the publish schedule.
A customer has a custom Customer Email B. Contact Point_Email

c object related to the standard Contact
object in Salesforce CRM. This custom
object stores the email address a Contact
that they want to use for activation. To
which data entity is mapped?
A. Contact
B. Contact Point_Email
C. Custom customer Email__c object
D. Individual
How can a consultant modify attribute C. Set preferred attribute names when configuring activation.
names to match a naming convention in
Cloud File Storage targets?
A. Use a formula field to update the field
name in an activation.
B. Update attribute names in the data
stream configuration.
C. Set preferred attribute names when
configuring activation.
D. Update field names in the data model
object.
What does the Ignore Empty Value option B. Ignores empty fields when running reconciliation rules
do in identity resolution?
A. Ignores empty fields when running any
custom match rules
B. Ignores empty fields when running
reconciliation rules
C. Ignores Individual object records with
empty fields when running identity
resolution rules
D. Ignores empty fields when running the
standard match rules
Luxury Retailers created a segment B. Data Cloud enforces the presence of Contact Point for Marketing Cloud
targeting high value customers that it activations. If the individual does not have a related Contact Point, it will not be
activates through Marketing Cloud for activated.
email communication. The company
notices that the activated count is smaller
than the segment count. What is a reason
for this?
A. Marketing Cloud activations apply a
frequency cap and limit the number of
records that can be sent in an activation.
B. Data Cloud enforces the presence of
Contact Point for Marketing Cloud
activations. If the individual does not have
a related Contact Point, it will not be
activated.
C. Marketing Cloud activations
automatically suppress individuals who
are unengaged and have not opened or
clicked on an email in the last six months.
D. Marketing Cloud activations only
activate those individuals that already
exist in Marketing Cloud. They do not
allow activation of new records.
Northern Trail Outfitters is using the B. MobileConnect

Marketing Cloud Starter Data Bundles to D. MobilePush
bring Marketing Cloud data into Data
Cloud. What are two of the available
datasets in Marketing Cloud Starter Data
Bundles?
Choose 2 answers
A. Personalization
B. MobileConnect
C. Loyalty Management
D. MobilePush
A consultant is ingesting a list of C. Other Data

employees from their human resources
database that they want to segment on. Profile Data: Customer profiles and demographic information.
Which data stream category should Contact Data: Contact points like email and phone numbers.
A. Profile Data Other Data: Miscellaneous data that doesn't fit into the other categories.
B. Contact Data Engagement Data: Interactions and behavioral data.
C. Other Data
D. Engagement Data
A customer has a calculated insight about B. Existing dimensions can be removed.

lifetime value. What does the consultant
need to be aware of if the calculated
insight needs to be modified?
A. Mew dimensions can be added.
B. Existing dimensions can be removed.
C. Existing measures can be removed.
D. Mew measures can be added.
Which two steps should a consultant take A. Check if correct permissions are configured for the Data Cloud user.
if a successfully configured Amazon S3 C. Check If the file exists in the specified bucket location.
data stream fails to refresh with a "NO
FILE FOUND" error message?
Choose 2 answers
A. Check if correct permissions are
configured for the Data Cloud user.
B. Check if the Amazon S3 data source is
enabled in Data Cloud Setup.
C. Check If the file exists in the specified
bucket location.
D. Check if correct permissions are
configured for the S3 user.
A consultant wants to make sure address C. Select the address details on the Contact Point Address. Change the
details from customer orders are selected reconciliation rules for the specific address attributes to Source Priority and move
as best to save to the unified profile. What the Order DMO to the top.
should the consultant do to achieve this?
A. Select the address details on the
Contact Point Address. Change the
reconciliation rules for the specific
address attributes to Source Priority and
move the Individual DMO to the bottom.
B. Use the default reconciliation rules for
Contact Point Address.
C. Select the address details on the
move the Oder DMO to the top.
D. Change the default reconciliation rules
for Individual to Source Priority.
Cumulus Financial uses Data Cloud to C. Segment membership data model object
segment banking customers and activate
them for direct mail via a Cloud File
Storage activation. The company also
wants to analyze individuals who have
been in the segment within the last 2
years. Which Data Cloud component
allows for this?
A. Segment exclusion
B. Nested segments
C. Segment membership data model
object
D. Calculated insights
Cumulus Financial wants to be able to C. Use a streaming insight paired with a data action
track the daily transaction volume of each
of its customers in real time and send out
a notification as soon as it detects volume
outside a customer's normal range. What
should a consultant do to accommodate
this request?
A. Use a calculated insight paired with a
flow.
B. Use streaming data transform with a
flow.
C. Use a streaming insight paired with a
data action
D. Use streaming data transform
combined with a data action.
Which configuration supports separate A. Dedicated S3 data sources in Data Cloud setup
Amazon S3 buckets for data ingestion
and activation?
A. Dedicated S3 data sources in Data
Cloud setup
B. Multiple S3 connectors in Data Cloud
setup
C. Dedicated S3 data sources in
activation setup
D. Separate user credentials for data
stream and activation target
The Salesforce CRM Connector is A. The Salesforce Integration User Is missing Rad permissions on the newly
configured and the Case object data created field.
stream is set up. Subsequently, a new
custom field named Business Priority is The Salesforce CRM Connector uses the Salesforce Integration User to access the
created on the Case object in Salesforce data from the Salesforce CRM org. The Integration User must have the Read
CRM. However, the new field is not permission on the fields that are included in the data stream. If the Integration
available when trying to add it to the data User does not have the Read permission on the newly created field, the field will
stream. Which statement addresses the not be available for selection in the data stream configuration. To resolve this
cause of this issue? issue, the administrator should assign the Read permission on the new field to the
A. The Salesforce Integration User Is Integration User profile or permission set. References: Create a Salesforce CRM
missing Rad permissions on the newly Data Stream, Edit a Data Stream, Salesforce Data Cloud Full Refresh for CRM,
created field. SFMC, or Ingestion API Data Streams
B. The Salesforce Data Loader application
should be used to perform a bulk upload
from a desktop.
C. Custom fields on the Case object are
not supported for ingesting into Data
Cloud.
D. After 24 hours when the data stream
refreshes it will automatically include any
new fields that were added to the
Salesforce CRM.
C. Streaming insight
Which method should a consultant use Streaming insight is a method that allows you to perform aggregations in windows
when performing aggregations in of 15 minutes on data collected via the Interaction SDK or Mobile SDK. Streaming
windows of 15 minutes on data collected insight is a feature that enables you to create real-time metrics and insights based
via the Interaction SDK or Mobile SDK? on streaming data from various sources, such as web, mobile, or IoT devices.
A. Batch transform Streaming insight allows you to define aggregation rules, such as count, sum,
B. Calculated insight average, min, max, or percentile, and apply them to streaming data in time
C. Streaming insight windows of 15 minutes. For example, you can use streaming insight to calculate
D. Formula fields the number of visitors, the average session duration, or the conversion rate for
your website or app in 15-minute intervals. Streaming insight also allows you to
visualize and explore the aggregated data in dashboards, charts, or tables.
A segment fails to refresh with the error A. Split the segment into smaller segments.
"Segment references too many data lake B. Use calculated insights in order to reduce the complexity of the segmentation
objects (DLOS)". Which two query.
troubleshooting tips should help remedy
this issue? Choose 2 answers
A. Split the segment into smaller
segments.
B. Use calculated insights in order to
reduce the complexity of the
segmentation query.
C. Refine segmentation criteria to limit up
to five custom data model objects
(DMOs).
D. Space out the segment schedules to
reduce DLO load.
An organization wants to enable users A. Value suggestion

with the ability to identify and select text
attributes from a picklist of options. Which
Data Cloud feature should help with this
use case?
A. Value suggestion
B. Data harmonization
C. Transformation formulas
D. Global picklists
Cumulus Financial is currently using Data D. Data Cloud will update the formula for all records at the next incremental
Cloud and ingesting transactional data upsert refresh.
from its backend system via an S3
Connector in upsert mode. During the
initial setup six months ago, the company
created a formula field in Data Cloud to
create a custom classification. It now
needs to update this formula to account
for more classifications. What should the
consultant keep in mind with regard to
formula field updates when using the S3
Connector?
A. Data Cloud will initiate a full refresh of
data from $3 and will update the formula
on all records.
B. Data Cloud will only update the
formula on a go-forward basis for new
records.
C. Data Cloud does not support formula
field updates for data streams of type
upsert.
D. Data Cloud will update the formula for
all records at the next incremental upsert
refresh.
A customer has outlined requirements to C. Set the insights aggregation time window to 1 hour
trigger a journey for an abandoned
browse behavior. Based on the
requirements, the consultant determines
they will use streaming insights to trigger
a data action to Journey Builder every
hour. How should the consultant
configure the solution to ensure the data
action is triggered at the cadence
required?
A. Set the journey entry schedule to run
every hour
B. Set the activation schedule to hourly
C. Set the insights aggregation time
window to 1 hour
D. Configure the data to be ingested in
hourly batches
A Data Cloud consultant recently added a B. The new DMO is not of category Profile.
new data source and mapped some of
the data to a new custom data model
object (DMO) that they want to use for
creating segments. However, they cannot
view the newly created DMO when trying
to create a new segment. What is the
cause of this issue?
A. Data has not yes been ingested into

the DMO.
B. The new DMO is not of category
Profile.
C. The new DMO does not have a
relationship to the individual DMO
D. Segmentation is only supported for the
Individual and Unified Individual DMOs.
Northern Trailer Outfitters wants to use B. Cloud Page
some of its Marketing Cloud data in Data
Cloud. Which engagement channel will
require custom integration?
A. SMS
B. CloudPage
C. Mobile push
D. Email
A customer has a custom C. Contact Point Email

Customer_Email__c object related to the
standard Contact object in Salesforce
CRM. This custom object stores the email
address for a Contact that they want to
use for activation. To which data entity is
this mapped?
A. Contact
B. Individual
C. Contact Point Email
D. Custom Customer_Email__c object
A consultant is helping a travel company A. Create custom fields on the standard Individual DMO.
ingest its profile data info Data Cloud. The
company's source data includes several
fields, such as preferred car type,
preferred airline, and favourite
destination, that are not fields in the
standard Individual data model object
(DMO). What should the consultant
recommend to map this data to be used
for both segmentation and identity
resolution?
A. Create custom fields on the standard
Individual DMO.
B. Create a custom DMO from scratch
that has all the fields that are needed.
C. Duplicate the standard Individual DMO
and add the additional fields.
D. Create a custom DMO with only the
additional fields and map it to the
standard Individual DMO
A customer is concerned that the A. Increase the number of matching rules

consolidation rate displayed in the
identity resolution is quite low compared
to their initial estimations. Which
configuration change should a consultant
consider in order to increase the
consolidation rate?
A. Increase the number of matching rules
B. Include additional attribute in the
existing matching rules
C. Reduce the number of matching rules
D. Change reconciliation rules to Most
Occurring
What is the primary purpose of Data D. Integrating and unifying customer data
Cloud?
A. Providing a golden record of a
customer
B. Managing sales cycles and
opportunities
C. Analyzing marketing data results
D. Integrating and unifying customer data
Every day, Northern Trail Outfitters C. Ensure the refresh mode is set to "Upsert"
uploads a summary of the last 24 hours of D. Ensure the filename contains a wildcard to accommodate
store transactions to a new file in an the timestamp
Amazon S3 bucket, and files older than 7
days are automatically deleted. Each file
contains a timestamp in a standardized
naming convention. Which two options
should a consultant configure when
ingesting this data stream?
A. Ensure that deletion of old files is
enabled
B. Ensure the refresh mode is set to "Full
Refresh"
C. Ensure the refresh mode is set to
"Upsert"
D. Ensure the filename contains a
wildcard to accommodate the timestamp
A consultant is integrating an Amazon S3 B. The .json file

activated campaign with the customer's
destination system. In order for the
destination system to find the metadata
about the segment, which file on the S3
will contain this information for
processing?
A. The .txt file
B. The .json file
C. The .csv file
D. The .zip file
A client wants to bring in loyalty data B. Use batch transforms to create a second data lake object.
from a custom object in Salesforce CRM
that contains a point balance for accrued
hotel points and airline points within the
same record. The client wants to split
these point systems into two separate
records for better tracking and
processing. What should a consultant
recommend in this scenario?
A. Clone the data source object.
B. Use batch transforms to create a
second data lake object.
C. Create a junction object in Salesforce
CRM and modify the ingestion strategy.
D. Create a data kit from the data lake
object and deploy it to the same Data
Cloud org.
A customer is trying to activate data from D. Use an S3 Access Key and Secret Key.
Data Cloud to an Amazon S3 Cloud File
Storage Bucket. Which authentication
type should the consultant recommend to
connect to the S3 bucket from Data
Cloud?
A. Use an S3 Private Key Certificate.
B. Use an S3 Encrypted Username and
Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.
A user has built a segment in Data Cloud C. The desired attributes reside on different related paths.
and is in the process of creating an
activation. When selecting related
attributes, they cannot find a specific set
of attributes they know to be related to
the individual. Which statement explains
why these attributes are not available?
A. The segment is not segmenting on

profile data.
B. The attributes are being used in
another activation.
C. The desired attributes reside on
different related paths.
D. Activations can only include 1-to-1
attributes.
Data Cloud receives a nightly file of all A. Use Flow to trigger a change data event on the ecommerce data to refresh
ecommerce transactions from the calculated insights and segments before the activations are scheduled to run.
previous day. Several segments and
activations depend upon calculated
insights from the updated data in order to
maintain accuracy in the customer's
scheduled campaign messages. What
should the consultant do to ensure the
ecommerce data is ready for use for each
of the scheduled activations?
A. Use Flow to trigger a change data
event on the ecommerce data to refresh
calculated insights and segments before
the activations are scheduled to run.
B. Set a refresh schedule for the
calculated insights to occur every hour.
C. Ensure the activations are set to
Incremental Activation and automatically
publish every hour.
D. Ensure the segments are set to Rapid
Publish and set to refresh every hour.
A Data Cloud consultant tries to save a A. Change the cardinality to many-to-one to accommodate multiple contacts per
new 1-to-1 relationship between the account
Account DMO and Contact Point Address
DMO but gets an error. What should the
consultant do to fix this error?
A. Change the cardinality to many-to-one
to accommodate multiple contacts per
account
B. Map additional fields to the Contact
Point Address DMO
C. Map Account to Contact Point Email
and Contact Point Phone also
D. Make sure that the total account
records are high enough for identity
resolution.
A consultant wants to make sure address D. Select the address details on the Contact Point Address. Change the
details from customer orders are selected reconciliation rules for the specific address attributes to Source Priority and move
as best values to save to the unified the Order DMO to the top.
profile. What should the consultant do to
achieve this? Accuracy: Ensures the most accurate and reliable address data is used in the
A. Use the default reconciliation rules for unified profile.
Contact Point Address Relevance: Gives priority to the most relevant and frequently updated source
B. Change the default reconciliation rules (customer orders).
for Individual to Source priority
C. Select the address details on the
Contact Point Address, Change the
move the Individual DMO to the bottom
D. Select the address details on the
move the Order DMO to the top.
A customer wants to create segments of Ingest data > Map data to Data Model > Create Calculated Insight > Use in
users based on their Customer Lifetime Segmentation
Value. However, the source data that will
be brought into Data Cloud does not
include that key performance indicator
(KPI). Which sequence of steps should the
consultant follow to achieve this
requirement?
A. Ingest Data > Map Data to Data Model

> Create Calculated Insight > Use in
Segmentation
B. Create Calculated Insight > Map Data
to Data Model> Ingest Data > Use in
Segmentation
C. Create Calculated Insight > Ingest Data
> Map Data to Data Model> Use in
Segmentation
D. Ingest Data > Create Calculated Insight
> Map Data to Data Model > Use in
Segmentation
A customer has two Data Cloud orgs. A A. Create a data kit
new configuration has been completed
and tested for an Amazon S3 data stream
and its mappings in one of the Data
Cloud orgs. What is recommended to
package and promote this configuration
to the customer's second org?
A. Create a data kit
B. Use the Salesforce CRM connector
C. Use the Metadata API
D. Package as an AppExchange
application
A healthcare client wants to make use of B. Party Identification on Patient Id

identity resolution, but does not want to
risk unifying profiles that may share
certain personally identifying information
(PII). Which matching rule criteria should a
consultant recommend for the most
accurate matching results?
A. Exact Last Name and Email
B. Party Identification on Patient Id
C. Email Address and Phone
D. Fuzzy First Name, Exact Last Name,
and Email
A consultant needs to publish segment B. Data Cloud

data to the Audience DMO that can be
retrieved using the Query APIs. When
creating the activation target, which type
of target should the consultant select?
A. Marketing Cloud
B. Data Cloud
C. External Activation Target
D. Marketing Cloud Personalization
What are the two minimum requirements A. At least one measure

needed when using the Visual Insights B. At least one dimension
Builder to create a calculated insight?
Choose 2 answers
A. At least one measure
B. At least one dimension
C. At least two objects to Join
D. A WHERE clause
Cumulus Financial needs to create a A. CONCAT

composite key on an incoming data
source that combines the fields Customer
Region and Customer Identifier. Which
formula function should a consultant use
to create a composite key when a primary
key is not available in a data stream?
A. CONCAT
B. COMBIN
C. COALE
D. CAST
Cloud Kicks plans to do a full deletion of A. The underlying DLO can be used in a data transform.
one of its existing data streams and its
underlying data lake object (DLO). What
should the consultant consider before
deleting the data stream?
A. The underlying DLO can be used in a
data transform.
B. The underlying DLO cannot be
mapped to a data model object.
C. The data stream must be associated
with a data kit.
D. The data stream can be deleted
without implicitly deleting the underlying
DLO.
A company wants to test its marketing A. Direct attributes, related attributes, and population filters
campaigns with different target
populations. What should the consultant Segmentation in Salesforce Data Cloud:The Segment Canvas interface is used to
adjust in the Segment Canvas interface to define and adjust target populations formarketing campaigns.Reference:
get different populations? Salesforce Segment Canvas DocumentationElements for Adjusting Target
A. Direct attributes, related attributes, and Populations:Direct Attributes: These are specific attributes directly related to the
population filters target entity (e.g.,customer age, location).Related Attributes: These are attributes
B. Segmentation filters, direct attributions, related to other entities connected to the targetentity (e.g., purchase
and data sources history).Population Filters: Filters applied to define and narrow down the segment
C. Direct attributes and related attributes population(e.g., active customers).
D. Population filters and direct attributes
A Data Cloud consultant is working with B. Harmonize

data that is clean and organized.
However, the various schemas refer to a Data harmonization is the process of bringing together data from different
person by multiple names — such as user; sourcesand making it consistent.
contact, and subscriber — and need a
standard mapping. Which term describes
the process of mapping these different
schema points into a standard data
model?
A. Segment
B. Harmonize
C. Unify
D. Transform
A consultant notices that the unified C. Confirm that the reconciliation rules are correctly used.
individual profile is not storing the latest
email address. Which action should the The unified individual profile combines data from multiple sources to create a
consultant take to troubleshoot this issue? comprehensive view of each customer.
A. Remove any old email addresses from
Salesforce CRM.
B. Check if the mapping of DLO objects is
correct to Contact Point Email.
C. Confirm that the reconciliation rules
are correctly used.
D. Verify and update the email address in
the source systems if needed.
A consultant is connecting sales order D. Only Engagement category DLOs can be mapped to the Sales Order DMO.
data to Data Cloud and considers Sales Order gets assigned to the Engagement Category.
whether to use the Profile, Engagement,
or Other categories to map the DLO. The
consultant chooses to map the DLO
called Order-Headers to the Sales Order
DMO using the Engagement category.
What is the impact of this action on future
mappings?
A. A DLO with category Engagement can
be mapped to any DMO using either
Profile.Engagement, or Other categories.
B. When mapping a Profile DLO to the
Sales Order DMO, the category gets
updated to Profile.
C. Sales Order DMO gets assigned to
both the Profile and Engagement
categories when mapping a Profile DLO.
D. Only Engagement category DLOs can
be mapped to the Sales Order DMO.
Sales Ordergets assigned to the
Engagement Category.
A consultant is troubleshooting a segment A. Segment is too complex.

error. Which error message is solved by
using calculated insights Instead of
nested segments?
A. Segment is too complex.
B. Multiple population counts are in
progress.
C. Segment population count failed.
D. Segment can't be published.
Northern Trail Outfitters (NTO) asks its B. Create a new file storage activation target, create the segment, and then
Data Cloud consultant for a list of activate the segment to the new activation target.
contacts who fit within a certain segment
for a mailing campaign. How should the Salesforce Data Cloud allows the creation of segments based on specific criteria
consultant provide this list to NTO? for targeted marketing campaigns. Activation Targets: After creating a segment, it
A. Create the segment and then click must be activated to make the data available for use. Various activation targets
Download to obtain the segment can be configured based on how the segment data will be used. File Storage
membership details to provide to NTO. Activation Target: To provide a list of contacts fitting a segment, creating a file
B. Create a new file storage activation storage activation target allows the segment data to be exported as a file. This file
target, create the segment, and then can then be shared with NTO for their mailing campaign.
activate the segment to the new
activation target.
C. Create the segment, select Email as the
activation target, and activate the
segment di nearly to NTO.
D. Create the segment and then activate
the segment to NTO's Salesforce CRM.
A customer notices that their C. Increase the number of matching rules.
consolidation rate is low across their
account unification. They have mapped
Account to the Individual and Contact
Point Email DMOs. What should they do
to increase their consolidation rate?
A. Change reconciliation rules to Most
Occurring.
B. Disable the individual identity ruleset.
C. Increase the number of matching rules.
D. Update their account address details in
the data source
How does Data Cloud ensure high A. By distributing data across multiple regions and data centers
availability and fault tolerance for
customer data?
A. By distributing data across multiple
regions and data centers
B. By using a data center with robust
backups
C. By Implementing automatic data
recovery procedures
D. By limiting data access to essential
personnel
What is the role of artificial intelligence C. Enhancing customer interactions through insights and predictions
(AI) in Data Cloud?
A. Automating data validation
B. Creating dynamic data-driven
management dashboards
C. Enhancing customer interactions
through insights and predictions
D. Generating email templates for use
cases
The leadership team at Cumulus Financial B. Calculated insight and segment

has determined that customers who
deposited more than $250,000 in the last
five years and are not using advisory
services will be the central focus for all
new campaigns in the next year. Which
features support this use case?
A. Calculated insight and data action
B. Calculated insight and segment
C. Streaming insight and segment
D. Streaming insight and data action
Northern Trail Outfitters uses B2C B. The B2C Commerce Order Bundle does not ingest any historical data and only
Commerce and is exploring implementing ingests new orders from that point on.
Data Cloud to get a unified view of its
customers and all their order transactions. When using the B2C Commerce Order Bundle in Data Cloud, only new order data
What should the consultant keep in mind is ingested from the point of implementation forward. Historical data is not
with regard to historical data when included automatically, so if Northern Trail Outfitters needs historical order data,
ingesting order data using the B2C they would need a separate process to ingest it into Data Cloud.
Commerce Order Bundle?
A. The B2C Commerce Order Bundle
ingests 12 months of historical data
B. The B2C Commerce Order Bundle does
not ingest any historical data and only
ingests new orders from that point on.
C. The B2C Commerce Order Bundle
ingests 6 months of historical data
D. The B2C Commerce Order Bundle
ingests 30 days of historical data
A consultant has an activation that is set B. Review data transformations to ensure they're run after the calculated insights.
to publish every 12 hours., but has C. Review calculated insights to make sure they're run after the segments are
discovered that updates to the data prior refreshed.
to activation are delayed by up to 24
hours. Which 2 areas should a consultant
review to troubleshoot this issue?
A. Review segments to ensure they're
refreshed after the data is ingested
B. Review data transformations to ensure
they're run after the calculated insights.
C. Review calculated insights to make
sure they're run after the segments are
refreshed.
D. Review calculated insights to make
sure they're run before segments are
refreshed
Northern Trail Outfitters (NTO) is A. Use the source priority order in activations to make sure a contact point from
configuring an identify resolution ruleset the desired source is delivered to that activation target,
based on Fuzzy Name and Normalized
Email. What should NTO do to ensure the
best email address is activated?
A. Use the source priority order in
activations to make sure a contact point
from the desired source is delivered to
that activation target,
B. Include Contact Point Email object IS
Active field as a match rule
C. Ensure Marketing Cloud is prioritized
as the first data source in the Source
Priority reconciliation rule to Last
Updated
Northern Trail Outfitters wants to B. To ingest and unify data from various sources to reconcile customer identity.
implement Data Cloud and has several D. To use harmonized data to more accurately understand the customer and
use cases in mind. Which two use cases business impact
are considered a good fit for Data Cloud?
A. To eliminate the need for separate
business intelligence and IT data
management tools.
B. To ingest and unify data from various
sources to reconcile customer identity.
C. To create and orchestrate cross-
channel marketing messages.
D. To use harmonized data to more
accurately understand the customer and
business impact
A DC consultant recently discovered that C. Create and run a new ruleset with stricter matching criteria, compare the two
their identity resolution process is rulesets to review and verify the results, and then migrate to the new ruleset once
matching individuals that share email approved.
addresses or phone numbers, but are not
actually the same individual. What should
the consultant do to address this issue?
A. Modify the existing ruleset with stricter
matching criteria, run the ruleset and
review the updated results, then adjust as
needed until the individuals are matching
correctly.
B. Create and run a new rules fewer
matching rules, compare the two rulesets
to review and verify the results, and then
migrate to the new ruleset once
approved.
C. Create and run a new ruleset with
stricter matching criteria, compare the
two rulesets to review and verify the
results, and then migrate to the new
ruleset once approved.
D. Modify the existing ruleset with stricter
matching criteria, compare the two
rulesets to review and verify the results,
and then migrate to the new ruleset once
approved.
The Salesforce CRM Connector is A. The Salesforce Integration User Is missing Read permissions on the newly
configured and the Case object data created field.
stream is set up. Subsequently, a new
custom field named Business Priority is
created on the Case object in Salesforce
CRM. However, the new field is not
available when trying to add it to the data
stream.Which statement addresses the
cause of this issue?
A. The Salesforce Integration User Is
missing Read permissions on the newly
created field.
B. The Salesforce Data Loader application
should beused to perform a bulk upload
from a desktop.
C. Custom fields on the Case object are
not supported for ingesting into Data
Cloud.
D. After 24 hours when the data stream
refreshes it will automatically include any
new fields that were added to the
Salesforce CRM.
Northern Trail Outfitters (NTO) wants to B. Segmentation exclude rules

send a promotional campaign for
customers that have purchased within the Segmentation exclude rules are filters that can be applied to a segment to
past 6 months. The consultant created a exclude records that meet certain criteria. The consultant can use segmentation
segment to meet this requirement. Now, exclude rules to exclude customers who have made purchases within the last
NTO brings an additional requirement to week from the segment that contains customers who have purchased within the
suppress customers who have made past 6 months.
purchases within the last week.What
should the consultant use to remove the
recent customers?
A. Batch transforms
B. Segmentation exclude rules
C. Related attributes
D. Streaming insight
A consultant wants to ensure that every B. Create a reusable container block with common criteria.
segment managed by multiple brand
teams adheres to the same set of
exclusion criteria, that are updated on a
monthly basis. What is the most efficient
option to allow for this capability?
A. Create, publish, and deploy a data kit.
B. Create a reusable container block with
common criteria.
C. Create a nested segment.
D. Create a segment and copy it for each
brand.
A customer notices that their A. New data sources have been added to Data Cloud that largely overlap with the
consolidation rate has recently increased. existing profiles.
They contact the consultant to ask why. D. Identity resolution rules have been added to the ruleset to increase the number
What are two likely explanations for the of matched profiles.
increase?
A. New data sources have been added to
Data Cloud that largely overlap with the
existing profiles.
B. Duplicates have been removed from
source system data streams.
C. Identity resolution rules have been
removed to reduce the number of
matched profiles.
D. Identity resolution rules have been
added to the ruleset to increase the
number of matched profiles.
Which method should a consultant use B. Streaming insight

when performing aggregations in
windows of 15 minutes on data collected
via the Interactions SDK or Mobile SDK?
A. Formula fields
B. Streaming insight
C. Calculated insight
D. Batch transform
Northern Trail Outfitters uploads new D. Refresh Data Stream > Identity Resolution > Calculated Insight
customer data to an Amazon S3 Bucket
on a daily basis to be ingested in Data
Cloud.In what order should each process
be run to ensure that freshly imported
data is ready and available to use for any
segment?
A. Identity Resolution > Refresh Data
Stream > Calculated Insight
B. Calculated Insight > Refresh Data
Stream > Identity Resolution
C. Refresh Data Stream > Calculated
Insight > Identity Resolution
D. Refresh Data Stream > Identity
Resolution > Calculated Insight
Which two common use cases can be A. Understand and act upon customer data to drive more relevant experiences.
addressed with Data Cloud? C. Harmonize data from multiple sources with a standardized and extendable
A. Understand and act upon customer data model.
data to drive more relevant experiences.
B. Govern enterprise data lifecycle
through a centralized set of policies and
processes.
C. Harmonize data from multiple sources
with a standardized and extendable data
model.
D. Safeguard critical business data by
serving as a centralized system for
backup and disaster recovery.
A global fashion retailer operates online B. Implement streaming data transformations.
sales platforms across AMER, EMEA, and
APAC. The data formats for customer,
order, and product information vary by
region, and compliance regulations
require data to remain unchanged in the
original data sources. They also require a
unified view of customer profiles for real-
time personalization and analytics. Given
these requirements, which transformation
approach should the company implement
to standardize and cleanse incoming data
streams?
A. Use Apex to transform and cleanse
data
B. Implement streaming data
transformations.
C. Transform data before ingesting into
Data Cloud
D. Implement batch data transformations
Cumulus Financial wants to segregate B. Use the data spaces feature and applying filtering on the Account data lake
Salesforce CRM Account data based on object based on Country.
Country for its Data Cloud users. What
should the consultant do to accomplish
this?
A. Use streaming transforms to filter out
Account data based on Country and map
to separate data model objects
accordingly.
B. Use the data spaces feature and
applying filtering on the Account data
lake object based on Country.
C. Use Salesforce sharing rules on the
Account object to filter and segregate
records based on Country.
D. Use formula fields based on the
account Country field to filter incoming
records.
What should an organization use to C. Ingestion API

stream inventory levels from an inventory
management system into Data Cloud in a
fast and scalable, near-real-time way?
A. Cloud Storage Connector
B. Commerce Cloud Connector
C. Ingestion API
D. Marketing Cloud Personalization
Connector
How can a consultant modify attribute C. Set preferred attribute names when configuring activation.
names to match a naming convention in
Cloud File Storage targets?
A. Use a formula field to update the field
name in an activation.
B. Update attribute names in the data
stream configuration.
C. Set preferred attribute names when
configuring activation.
D. Update field names in the data model
object.
Which operator should a consultant use D. Is Anniversary Of
to create a segment for a birthday
campaign that is evaluated daily?
A. Is Today
B. Is Birthday
C. Is Between
D. Is Anniversary Of
B. Profile API
C. Lightning Web Components
Cumulus Financial wants its service

Profile API: This is a REST API that allows you to retrieve and update Unified
agents to view a display of all cases
Individual profiles and related attributes in Data Cloud. You can use the Profile API
associated with a Unified Individual on a
to query the cases that are related to a Unified Individual by using the contact
contact record. Which two features
point ID or the unified ID as a filter. You can also use the Profile API to update the
should a consultant consider for this use
Unified Individual profile with new or modified case information from other
case?
systems.
Options:
Lightning Web Components: These are custom HTML elements that you can use
A. Data Action
to create reusable UI components for your Salesforce apps. You can use
B. Profile API
Lightning Web Components to create a custom component that displays the
C. Lightning Web Components
cases related to a Unified Individual on a contact record. You can use the Profile
D. Query APL
API to fetch the data from Data Cloud and display it in a table, list, or chart format.
You can also use Lightning Web Components to enable actions, such as creating,
editing, or deleting cases, from the contact record.
A consultant needs to update a field in B. Data actions

CRM as soon as a record gets updated in
the DMO. Which feature should the
consultant use?
A. Rapid segments
B. Data actions
C. Data share target
D. Streaming data transform
What does the Source Sequence A. Sets the priority of specific data sources when building attributes in a unified
reconciliation rule do in Identity profile such as a first or last name
Resolution?
A. Sets the priority of specific data
sources when building attributes in a
unified profile such as a first or last name
B. Identifies which data sources should be
used in the process of reconciliation by
prioritizing the most recently updated
data source
C. Includes data from sources where the
data is alphanumerically sequenced
D. Identifies which individual records
should be merged into a unified profile
by setting a priority for specific data
sources
Which solution provides an easy way to C. Marketing Cloud Data extension Data Stream
ingest Marketing Cloud subscriber profile
attributes into Data Cloud on a daily
basis?
A. Automation Studio and Profile file API
B. Marketing Cloud Connect API
C. Marketing Cloud Data extension Data
Stream
D. Email Studio Starter Data Bundle
Cloud Kicks wants to to be able to build a D. Last Number of days
segment of customers who have visited
its website within the previous 7 days.
Which filter operator on the
EngagementDate field fits this use case?
A. Greater than Last Number of Days
B. Next number of days
C. Is Between
D. Last Number of days
During a privacy law discussion with a C. Data deletion requests are submitted for Individual profiles.
customer, the customer indicates they D. Data deletion requests submitted to Data Cloud are passed to all connected
need to honor requests for the right to be Salesforce clouds.
forgotten. The consultant determines that
Consent API will solve this business need.
Which two considerations should the
consultant inform the customer about?
A. Data deletion requests are
reprocessed at 30, 60, and 90 days.
B. Data deletion requests are processed
within 1 hour.
C. Data deletion requests are submitted
for Individual profiles.
D. Data deletion requests submitted to
Data Cloud are passed to all connected
Salesforce clouds.
Cumulus Financial uses Data Cloud to D. Segment membership data model object
segment banking customers and activate
them for direct mail via a Cloud File
Storage activation. The company also
wants to analyze individuals who have
been in the segment within the last 2
years. Which Data Cloud component
allows for this?
A. Nested segments
B. Segment exclusion
C. Calculated insights
D. Segment membership data model
object

Salesforce - Data Cloud Exam Flashcards

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Practice questions for this set

Learn 1 /7 Study with Learn

B. To build insights on unified profiles

Choose matching term

What is the key functionality of Data Cloud?

Terms in this set (102)

What is the key functionality of Data B. To build insights on unified profiles

A customer needs to update a field in B. Data actions

Which data stream category type should A. Transaction / Profile

Northern Trail Outfitters unifies individuals A. Profile Explorer

A user needs permissions to access Data A. Data Cloud Marketing Specialist

Which tool allows users to visualize and B. Tableau

Northern Trail Outfitters (NTO) is getting D. Full refresh

The recruiting team at Cumulus Financial B. Streaming insight

Which functionality does Data Cloud offer C. Real-time data integration

A customer has a custom Customer Email B. Contact Point_Email

Northern Trail Outfitters is using the B. MobileConnect

A consultant is ingesting a list of C. Other Data

A customer has a calculated insight about B. Existing dimensions can be removed.

An organization wants to enable users A. Value suggestion

A. Data has not yes been ingested into

A customer has a custom C. Contact Point Email

A customer is concerned that the A. Increase the number of matching rules

A consultant is integrating an Amazon S3 B. The .json file

A. The segment is not segmenting on

A. Ingest Data > Map Data to Data Model

A healthcare client wants to make use of B. Party Identification on Patient Id

A consultant needs to publish segment B. Data Cloud

What are the two minimum requirements A. At least one measure

Cumulus Financial needs to create a A. CONCAT

A Data Cloud consultant is working with B. Harmonize

A consultant is troubleshooting a segment A. Segment is too complex.

The leadership team at Cumulus Financial B. Calculated insight and segment

Northern Trail Outfitters (NTO) wants to B. Segmentation exclude rules

Which method should a consultant use B. Streaming insight

What should an organization use to C. Ingestion API

Cumulus Financial wants its service

A consultant needs to update a field in B. Data actions

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