GE8077 Total Quality Management L T P C 3 0 0 3
GE8077 Total Quality Management L T P C 3 0 0 3
UNIT I INTRODUCTION 9
Introduction - Need for quality - Evolution of quality - Definitions of quality - Dimensions of product
and service quality - Basic concepts of TQM - TQM Framework - Contributions of Deming, Juran and
Crosby - Barriers to TQM - Customer focus - Customer orientation, Customer satisfaction, Customer
complaints, Customer retention.
TOTAL: 45 PERIODS
OUTCOME:
The student would be able to apply the tools and techniques of quality management to
manufacturing and services processes.
TEXT BOOK:
1. Dale H.Besterfiled, Carol B.Michna,Glen H. Besterfield,Mary B.Sacre,Hemant Urdhwareshe and
Rashmi Urdhwareshe, “Total Quality Management”, Pearson Education Asia, Revised Third
Edition, Indian Reprint, Sixth Impression, 2013.
REFERENCES:
1. James R. Evans and William M. Lindsay, "The Management and Control of Quality", 8th Edition,
First Indian Edition, Cengage Learning, 2012.
2. Janakiraman. B and Gopal .R.K., "Total Quality Management - Text and Cases", Prentice Hall
(India) Pvt. Ltd., 2006.
3. Suganthi.L and Anand Samuel, "Total Quality Management", Prentice Hall (India) Pvt. Ltd., 2006.
4. ISO 9001-2015 standards
Sl. Knowledge
Contents COs
No. level
UNIT I INTRODUCTION
Introduction, Need for quality , Evolution of quality, Definitions of
1 U/R C404.1
quality
2 U/R/Ap Dimensions of product and service quality C404.1
3 U/R Basic concepts of TQM and TQM Framework C404.1
4 U/R/Ap Contributions of Deming, Juran and Crosby C404.1
5 U/R Barriers to TQM, Costs of quality, Quality statements C404.1
Customer focus, Customer orientation, Customer satisfaction, Customer
6 U/AP C404.1
complaints, Customer retention
UNIT II TQM PRINCIPLES
1 U/R/Ap Leadership - Strategic quality planning, Quality Councils C404.2
2 U/Ap Employee involvement - Motivation, Empowerment C404.2
3 U/Ap Team and Teamwork and Quality circles C404.2
4 U/Ap Recognition and Reward, Performance appraisal C404.2
5 U/Ap Continuous process improvement - PDCA cycle, 5S, Kaizen C404.2
Supplier partnership - Partnering, Supplier selection, Supplier
6 U/R/Ap C404.2
rating
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GE 8077 – Total Quality Management Department of EEE/Mech/Bio-Tech 2023-2024
UNIT I INTRODUCTION 9
Introduction - Need for quality - Evolution of quality - Definitions of quality - Dimensions of product
and service quality - Basic concepts of TQM - TQM Framework - Contributions of Deming, Juran and
Crosby - Barriers to TQM - Customer focus - Customer orientation, Customer satisfaction, Customer
complaints, Customer retention.
PART – A BL
1 Define Total Quality Management (TQM). BL1
1. The art of managing the total organization to achieve excellence in all
spheres of activity. (Bester field).
2. The integration of all functions and processes within an organization in order
to achieve the continuous improvement of the quality of goods and services.
(Omachonu).
satisfaction?
1. Basic quality, 2. Performance quality and 3. Excitement quality.
The products corresponding to these three quality levels were termed as
‘Dissatisfies’, ‘Satisfiers’ and ‘Delighters/Exciters’ respectively in the Kano
model.
12 What is importance of customer retention? BL2
It costs a company six times more to sell a product to a new customer than it
does to sell to an existing one. Loyal customers generate more revenue, and are
also cheaper to maintain. Customer loyalty facilitates cross-selling/up-selling of
a company’s other products/services, and also acts as an effective barrier to the
entry of competition.
13 Distinguish between internal customer and external customer. BL4
External customer Internal customer
An external customer exists Every function within the organization
outside the organization and can (engineering, production, order
be defined in many ways – user, processing, etc.) has an internal
buyer, influencer. customer. Every person in a process is
He generally falls into one of considered a customer of the preceding
three categories: current, operation. For example, Manufacturing
prospective, or lost customer. is a customer for Purchasing, and
Dispatching is a customer for
Packaging.
14 What do you mean by service quality? BL1
Service quality is nothing but, Service duration, timeliness, completeness,
consistency, convenience, accuracy, courtesy, etc
15 What is meant by cost of quality? BL1
Quality costs are defined as costs associated with non-achievement of
product/service quality. In simple terms, quality cost is the cost of poor
products/services. All costs associated with poor quality and its correction are
integrated into one system to enhance the quality management function.
16 What are the four categories of quality costs? (Nov/Dec2016) BL2
1. Prevention costs, 2. Appraisal costs, 3. Internal failure costs and 4. External
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GE 8077 – Total Quality Management Department of EEE/Mech/Bio-Tech 2023-2024
failure costs.
17 What are internal failure costs? BL1
These are costs required to identify, repair, replace, or dispose off defective
products/services prior to delivery to the customer.
18 Mention the names of some major contributors to the quality movement. BL2
(OR)
List the quality gurus in TQM.
1. Edwards Deming, 2. Joseph M. Juran, 3. Philip Crosby, 4. Feigenbaum, 5.
Ishikawa, 6. Taguchi, 7. Shingo and 8. Walter Shewhart.
19 Mention the four pillars of TQM? BL2
Customer satisfaction, continuous improvement, Quality leadership and
systems approach
20 What is the importance of customer focus for an organization? BL1
Customers are the most important asset of an organization. An organization’s
success depends on how many customers it has, how much they buy, how often
they buy, and how long they are retained (loyalty).
21 What is Deming’s “System of Profound Knowledge”?
Deming summarized his philosophy in what he called “A System of Profound
Knowledge”. It comprised of 4 parts:
1. Appreciation for a system, 2. Some knowledge of the theory of variation, 3.
Theory of knowledge, and 4. Psychology.
Deming recognized the synergy among these diverse subjects and developed
them into a theory of management.
22 What are some major obstacles to TQM implementation? (Nov/Dec 2022) BL1
Lack of management commitment, Inability to change organizational culture,
Improper planning, Lack of continuous training and education, Paying
inadequate attention to internal and external customers, Inadequate use of
empowerment and teamwork, Lack of employee involvement, Emphasis on
short-term results, etc.
23 What is customer satisfaction? BL1
Customer satisfaction is a measure of the degree to which a product or service
meets the customer's expectations.
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24 How can quality be quantified? (April/May 2016) BL3
Quality can be expressed as P/E, where P denotes performance and E denotes
expectation.
25 What do you mean by service quality? (April/May 2016; Nov/Dec 2017) BL2
Quality of service offered is judged based on the following dimensions:
Reliability, Responsiveness, Assurance, Empathy, Tangibles etc
26 What are the different ways to create customer oriented culture in an BL6
industry? (Nov/Dec 2016)
1. Base their values on customer feedback
2. Involve their employees in the development of values
3. Link these values to their brand
4. Encourage their employees to align their behaviors to the values.
5. Reward their employees for living the brand.
27 What are the four absolutes of quality defined by Crosby? (April/May BL3
2017)
1. Quality is defined as conformance to requirements, not goodness
2. The system for achieving quality is prevention, not appraisal
3. The performance standard is zero defects, not that's close enough and
4. The measure of quality is the price of non-conformance, not indexes.
28 Define quality policy statements. (April/May 2017; Nov/Dec 2017) BL2
Quality policy statement is a document developed by management to express
the directive of the top management with respect to quality.
29 What are the tangible benefits and intangible benefits of TQM? BL4
(Jan/Feb 2022)
The common tangible benefits would be cash flow, cash income, and
cost reduction. In essence, it is the net profit gain for a running business.
The intangible benefits would include raising customer satisfaction rate,
improved employee motivation, growing market share, and better
reputation for a company’s brand. In the IT industry, the intangible
benefits are important, especially for many startup companies.
30 Why is quality required in products and services today? MAY/JUNE 2014 BL3
Quality in business, engineering and manufacturing has a pragmatic
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Customer care can be defined as every activity which occurs within the
organization that ensures that a customer is not only satisfied but also retained.
PART – B
1 Discuss in detail about the dimensions of quality in the context of BL6
service/product./ Compare the dimensions of product quality and service
quality with an example. (Nov/Dec 2016, Jan/Feb 2022, Nov/Dec 2022)
2 Explain the Juran’s view of TQM. / Discuss Juran’s principle of quality BL2
improvement. (April/May 2013) / Explain in detail about Juran Trilogy.
(April/May 2014; April/May 2016)
3 Explain the basic concepts and evolution of TQM (Jan/Feb 2022). BL2
4 Explain Deming’s principles for quality achievement. / Explain Deming’s BL2
fourteen principles of quality management. How do you feel that these will
be useful in today’s context in service industry? (April/May 2014; Nov/Dec
2016; Nov/Dec 2017,Jan/Feb 2022)
5 Elaborate the fourteen steps involved in Crosby’s total quality approach. BL2
(April/May 2017)
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GE 8077 – Total Quality Management Department of EEE/Mech/Bio-Tech 2023-2024
6 Explain the TQM framework. BL2
7 State and explain the barriers to TQM implementation in an BL3
organization. / What are the barriers while implementing TQM? Also
explain evolution of quality. (May/June 2016)
8 What do you understand by the term quality statements? Elaborate them BL2
with examples. (April/May 2017)
9 Illustrate the various steps in the customer satisfaction process. (Nov/Dec BL3
2016)
10 Explain the issues related to customer complaints. MAY/JUNE 2015 (or) BL2
Explain the common customer feedback collection tools?
11 Discuss the implementation of TQM with a case study in a BL6
manufacturing sector. (June/July 2021).
12 Explain the following in detail: (i) Customer orientation (ii) Customer BL2
satisfaction (iii) Customer retention. (Nov/Dec 2022)
PART – C
12 Explain the role of senior management in TQM implementation. (Nov/Dec BL3
2016)
13 Explain the contributions of Crossby to TQM. BL2
14 (i) Describe the various dimensions of quality with respect to the following: BL2
quality in products and quality in services.
(ii) Explain the common customer feedback collection tools. (April/May
2017)
15 Why to measure quality costs? Classify the various types of quality costs BL5
and give examples. (Nov/Dec 2017) (Nov/Dec 2022)
UNIT II TQM PRINCIPLES 9
Leadership - Quality Statements, Strategic quality planning, Quality Councils - Employee
involvement - Motivation, Empowerment, Team and Teamwork, Recognition and Reward,
Performance appraisal - Continuous process improvement - PDCA cycle, 5S, Kaizen - Supplier
partnership - Partnering, Supplier selection, Supplier Rating.
PART – A
1 List out any four benefits of employee involvement? (April/May 2016) BL1
Conformance, acceptance, contribution, commitment, cooperation,
concentration, accountability, ownership.
2 What is the Juran Trilogy (Quality Trilogy)? BL1
local and organizational levels, 3. Select the right managers, 4. Coach managers
and hold them accountable for their employees' involvement and 5. Define
involvement goals in realistic, everyday terms.
24 What are internal failure costs? BL2
These are costs required to identify, repair, replace, or dispose off defective
products/services prior to delivery to the customer.
25. Write the requirements of reliable supplier rating. (Nov/Dec 2016) BL3
Supplier rating system requires 3 key factors: 1. An internal structure to
implement and sustain the rating program, 2. A regular and formal review
process and 3. A standard measurement system for all suppliers.
26. List any four benefits of employee involvement. (April/May 2016) BL3
Conformance, Acceptance, Contribution, Commitment, Cooperation,
Accountability and ownership.
27. Why team and teamwork are required in TQM? (April/May 2017) BL4
Teams are formed when individuals with a common preference, liking, and
attitude come and work together for a common goal. Teams play a very
important role in organizations.
Team work is essential in corporate for better output and a better bonding
among employees.
28. Define Leadership. (Jan/Feb 2022). BL1
Leadership is the ability of an individual or a group of individuals to influence
and guide followers or other members of an organization.
Leadership involves making sound and sometimes difficult decisions, creating
and articulating a clear vision, establishing achievable goals and providing
followers with the knowledge and tools necessary to achieve those goals.
29. What are the benefits and drawbacks of sourcing a component or BL4
accessories? (Jan/Feb 2022)
There are many advantages to understanding the importance of sourcing a
component
1. Cheap Manpower
2. Scalability
3. Accessibility
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Drawbacks
1. Quality Loss
2. Intellectual Loss
3. Job loss
30 Define the characteristics of a leader. (NOV/DEC 2011,MAY/JUNE 2013) BL1
A check sheet or tally sheet is a form for systematic data gathering and
registering to get a clear view of the facts.
3 When do you use the check sheet? BL2
A check sheet is used to indicate the frequency of a certain occurrence.
4 What are the types of check sheets commonly used? (April/May 2016) BL2
1. Process distribution check sheet, 2. Defective item check sheet, 3. Defect
location check sheet and
4. Defect factor check sheet.
5 Write the different concepts of six sigma. (April/May 2017; Nov/Dec 2017) BL1
Six sigma is similar to Zero Defects (ZD), is a philosophical benchmark or
standard of excellence proposed by Philip Crosby. Six sigma strives for
perfection. It allows for only 3.4 defects per million opportunities (or 99.99966
percent accuracy).
6 What is histogram? When do you use histogram? BL1
A histogram is a bar chart / diagram showing a distribution of variable
quantities or characteristics. It is graphical display of the frequency distribution
of numerical data.
A histogram is used to show clearly where the most frequently occurring values
are located and the data is distributed. It enables the analyst to quickly visualize
the features of a complete set of data.
7 What is meant by bench marking? (Nov/Dec 2016, Jan/Feb 2022) BL1
A measurement of the quality of an organization's policies, products, programs,
strategies, etc., and their comparison with standard measurements, or similar
measurements of its peers.
8 How to use cause and effect diagram. (Nov/Dec 2016) BL2
The cause and effect diagram or Fishbone diagram is a graphical-tabular chart
to list and analyze the potential causes of a given problem.
It can be used (i) When identifying possible causes for a problem and (ii) When
a team tends to fall into ruts.
9 Under what situations, one can use cause and effect diagram? BL3
The cause and effect diagram has unlimited application in research
manufacturing, marketing, office operations, services, etc.
10 What are the uses of CE diagram? BL2
The cause and effect diagrams are used: 1. to analyse cause and effect
relationships, 2. to facilitate the search for solutions of related problems, 3. to
standardize existing and proposed operations and
4. to educate and train personnel in decision-making and corrective action
activities.
11 What are the various types of histogram? BL2
1. Bell-shaped, 2. Double-peaked, 3. Plateau, 4. Comb, 5. Skewed, 6.
Truncated, 7. Isolated peak and 8. Edged peak.
12 What is pareto diagram? State the pareto principle. (Jan/Feb 2022) BL1
(Nov/Dec 2022)
A pareto diagram is a diagnostic tool commonly used for separating the vital
few causes that account for a dominant share of quality loss.
Pareto principle states that a few of the defects accounts for most of the effects.
13 What are the purposes of pareto principle? BL2
Pareto analysis can be used in a wide range of situations, where one need to
priorities problems based on its relative importance.
14 What is stratification? BL1
Pareto analysis can be used in a wide range of situations, where one need to
The tree diagram systematically outlines the complete spectrum of paths and
tasks that must be carried out to achieve a goal.
39 Define Matrix diagram. BL1
A matrix diagram is a tool that is used to systematically organize information
that must be compared on a variety of characteristics in order to make a
comparison, selection or choice. It is a tool which the relations between two
sets of factors in the form of a table or a matrix.
Matrix diagram, sometimes referred as a “quality table”, is the starting point in
building a “house of quality”.
40 Define decision tree. BL1
A Process Decision Programme Chart (PDPC), also known as
decision tree, is a planning tool to outline every conceivable and likely
occurrence in any planning.
The PDPC forces proactive thinking on what can go wrong with
one’s plan and what would one do to overcome the effect of such adverse
occurrences.
41 Define Arrow diagram. BL1
An arrow diagram is a graphic description of the sequential steps that must be
completed before a project can be completed. The PERT (Program
Evaluation and Review Technique) and CPM (Critical Path Method) charts
are the best known arrow diagram. It is a planning tool that determines the
critical path of a process or a project.
42 List the benefits and pitfalls of benchmarking.
BL1
Benefits:
Creating a culture that values continuous improvement to achieve
excellence.
Sharing the best practices between benchmarking partners
Prioritizing the areas that need improvement.
Enhancing creativity by devaluing the not-invented-here syndrome.
Increasing sensitivity to changes in the external environment.
Pitfalls:
predictive maintenance
3. Running maintenance vs. Shutdown maintenance
4. Time-based maintenance vs. Condition-based maintenance
8. What is some performance measures used to assess the success of TPM? BL1
Mean Time Between Failures (MTBF), Mean Time To Repair (MTTR),
Availability (A), Reliability (R), Maintainability (M), Rate efficiency (RE),
Speed efficiency (SE), Performance efficiency (PE), Quality rate (Q), and
Overall Equipment Efficiency (OEE).
9. What are the three categories of losses identified in TPM? (Nov/Dec 2022) BL2
1. Losses that impede equipment efficiency, 2. Losses that impede human work
efficiency and 3. Losses that impede effective use of production
resources.
10. What are the eight pillars of TPM? BL2
The eight pillars of TPM are: 1. 5S, 2. Jishu Hozen (Autonomous
Maintenance), 3. Kobetsu Kaizen (KK), 4. Planned Maintenance (PM), 5.
Quality Maintenance (QM), 6. Training, 7. Office TPM and 8. Safety,
Health and Environment.
11. What is office TPM? BL1
Office TPM is aimed at improving quality, productivity and efficiency in the
administrative functions and identifying and eliminating losses.
12. Distinguish between Kaizen and business process reengineering. BL4
Kaizen involves incremental improvements, whereas Business Process
Reengineering involves breakthrough improvements. Both are essential for
successful implementation of TQM.
13. What is quality loss? BL1
This loss includes costs to operate, failure to function, maintenance and repair
costs, customer dissatisfaction injuries caused by poor design and similar costs.
14. What is QFD? BL1
Quality function development may be defined as a system for translating
consumer requirements into appropriate requirements at every stage, from
research through product design and development, to manufacture, distribution,
installation and marketing, sales and service.
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15. What is control chart? List the types of control charts. (Nov/Dec 2017) BL1
A control chart is a graph that displays data taken over time and the variation of
this data.
Control charts for variables – for measurable data such as time, length,
temperature, weight, pressure, etc.
Control charts for characteristics- for quantifiable data such as number of
defects, typing errors in a report, etc.
16. When do you use control chart? BL2
The purpose of control chart is to identify when the process has gone out of
statistical control, thus signaling the need for some corrective action to be
taken.
17. What is an external failure cost? June/July 2021. BL1
External failure costs arise from the rejection of the products/ services by the
customers due to poor quality.
The external failure costs are tests that occur when non conforming product
or service reaches the customer.
These costs are associated with the adjustments of malfunctions after delivery
of the product, such as: repair costs, travel and lodging expenses, replacement
costs, stock spare parts, lost goodwill of customer, guarantee and warranty
costs and dispatchment costs.
18. What are the performance measures of TQM? BL1
Customer orientation, value based operations, performance compatibility,
teamwork, development and monitoring.
19. What is meant by process capability? (April/May 2016) BL1
Process capability may be defined as the “minimum spread of a specific
measurement variation which will include 99.7% of the measurements from the
given process”.
Process capability=6. Since 99.7% area in the normal curve is between -3
and +3.
20. What are the benefits of TPM? (or) List out the benefits of total productive BL3
maintenance. (April/May 2016; April/May 2017)
Increased equipment productivity, Improvement equipment reliability, Reduced
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GE 8077 – Total Quality Management Department of EEE/Mech/Bio-Tech 2023-2024
e) Competitive assessments
The organization shall establish and maintain a quality manual that includes:
1. scope of the quality management system, including details of and
justification for any exclusions, 2. The documented procedures established for
the quality management system, or reference to them and 3. A description of
the interaction between the processes of the quality management system.
22 What are the benefits of ISO 14001? BL4
1. Facilitates trade and remove trade barriers, 2. Improves environmental
performance of planet earth and 3. Builds consensus that there is a need for
environment management and a common terminology for EMS.
23 Name any two generic ISO standards. Why it is called generic standards? BL2
(Nov/Dec 2016)
ISO 9001 and ISO 14001 are generic standards.
Generic means that the same standards can be applied:
1. To any organization, large or small, whatever its product or service, 2. In any
sector of activity, and 3. Whether it is a business enterprise, a public
administration, or a government department.
24 Draw the documentation pyramid. (Nov/Dec 2011) BL4
25 List down the main elements of ISO 14000. (April/May 2016) BL2
1. Environmental policy, 2. Environmental aspects, 3. Legal and other
requirements, 4. Objectives and targets Environmental management program
Structure and responsibility, 5. Training awareness and competence, 6.
Communication, 7. EMS documentation, 8. Document control, 9.
Operational control Emergency preparedness and response, 10. Monitoring and