Communication for Various Purposes

1. Communication for various purposes

2. Learning Outcomes

a) Convey ideas through oral, audio-visual, and/or web- based presentations for different
target audiences in local and global settings using appropriate registers
b) Create clear, coherent, and effective materials
c) Present ideas persuasively using appropriate language registers, tone, facial expressions,
and gestures
d) Adopt awareness of audience and context in presenting ideas

3. OUTLINE

a) Purposes of Communication
b) Public Speaking
c) Interview

4. Questions to ask before a presentation:

a) Why am I doing this presentation? Am I going to explain, argue, persuade, or just simply
inform?
b) Who am I presenting to? Who will be the people who will listen to me or read my work?
c) What is my intended outcome upon completing my presentation?

5. PURPOSES OF COMMUNICATION

A. Informative - the main purpose of informative or expository communication or writing is to

simply convey information factually.
- Its goal is to input new learning, enhance prior knowledge, confirm a concept, alleviate
comprehension of an idea, or explain a process or procedure.

7. Tips in doing an informative presentation

a) Stick to the facts.

b) Avoid repetition.
c) Make it clear.

B. Persuasive - in writing, it is pushing across an idea and convincing people or readers to support
the idea you want to convey.

9. Tips in doing a persuasive presentation

a) Be objective, but subjective.

b) Use your brain, not your heart.

c) Cite, cite, cite.

 C. Argumentative - tries to make listeners/readers believe that your idea is better based on the
various reasons that you have at hand
- It is logical and reasoned way to demonstrate one’s point of view, belief, conclusion, or
position.

11. Tips in doing an argumentative presentation a) It is a one way debate. b) Move the reader to action.
c) End with a punch. 11

12. b. public speaking 12

13. WHAT IS PUBLIC SPEAKING? - Public speaking is a way of making your ideas public – of sharing them
with other people and of influencing other people. 13

14. Three major differences between conversation and public speaking (lucas, 2015): 1. Public speaking
is more highly structured. 2. Public speaking requires more formal language. 3. Public speaking requires
a different method of delivery. 14

15. Several ways of delivering a speech 1. A read speech or reading from a manuscript is the word-for-
word iteration of a written message. 15

16. Several ways of delivering a speech 2. The memorized speech is the recitation of a written message
that the speaker has memorized. 16

17. Several ways of delivering a speech 3. An impromptu speech is not rehearsed. This type of speaking
is a presentation of a short message without prior preparation 17

18. Several ways of delivering a speech 4. An extemporaneous speech is the presentation of a planned
and rehearsed speech using minimal notes. 18

19. Guidelines on writing a speech (Lucas, 2015) 1. Focus on your topic. 2. Develop your topic. 3.
Organize your speech. a) Introduction b) Body c) Conclusion 19

20. Elements for a good delivery 1. Volume 2. Pitch 3. Rate 4. Pauses 5. Vocal variety 6. Pronunciation 7.
Articulation 8. Movement 9. Gestures 10. Eye contact 20

21. 6 ways to turn nervousness from a negative force into a positive force (lucas, 2015) A. Acquire
speaking experience B. Prepare, prepare, prepare. C. Think positively. D. Use the power of visualization.
E. Know that most nervousness is not visible. F. Do not expect perfection. 21

22. Pieces of advice (Lucas, 2015) A. Be at your best physically and mentally. B. As you are waiting to
speak, quietly tighten and relax your leg muscles, or squeeze your hands together and then release
them. C. Take a couple of slow, deep breaths before you start to speak. D. Work specially hard on your
introduction. Once you get through it, you will be sailing smoothly the rest of the way. E. Concentrate on
communicating with your audience rather than on worrying about your stage fright. 22

23. c. interview 23

24. WHAT IS AN INTERVIEW? - An interview is a two-party interaction in which at least one party has a
specific, serious purpose and that usually involves the asking and answering questions. 24
25. Characteristics of an interview: A. Interviews always involve two parties. B. Interviewing is always
purposeful. C. There is focus on asking and asnwering questions. 25

26. Planning an interview (adler, 2012) 1. Define the goal. 2. Identify and analyze the other
party/respondent. 3. Prepare a list of topics. 4. Choose the best interview structure. 5. Consider possible
questions. 6. Arrange the setting. 26

27. Conducting an interview (adler, et al., 2012) A. Open with a greeting and an orientation. B. Perform
several tasks during the question-and-answer phase of the discussion. C. Close with a satisfactory
conclusion. 27

28. Guidelines for both the interviewer and interviewee in the conduct of an interview: A. Formally
inform that you will be conducting or attending an interview. B. Being punctual is key in making a good
impression. C. Dress to impress. D. Always start with a strong handshake. E. Color your words with
kindness. F. Avoid unnecessary stories. G. Do not lose eye contact during the interview. H. The magic
word is thank you. 28

29. as smc student, How will communication for various purposes be applied to: 1. SMC core values
(FAITH, SERVICE, EXCELLENCE) 2. Family, friends, and to the society; 3. Course 29

30. 30 quiz

31. Communication for various purposes

PURPOSIVE
COMMUNICATION
Lesson 6
COMMUNICATION FOR
VARIOUS PURPOSES
Input:
Nowadays, there are a lot of
people who find it easier to
communicate by sending messages
through electronic mail, social
media, or cellular phones than in
person. One reason perhaps is
that
speaking on a one-on-one
basis, or in either small or big
group is intimidating and even
terrifying.
However, you should understand
that having excellent
communication skills can
practically help you
express yourself clearly and
confidently, gain the respect of
other people achieve your goals,
and suceed
in life.
Communication is made for
different purposes. The way
messages are crafted depends
mpost of
all on the sender’s intention.
Types of Speeches According to
Functions
1. Informative Communication
Involves giving than asking. As
an informative communicator, you
want your receivers
to pay attention and understand,
but not to change their
behavior. By sharing
information,
ignorance is reduced. The
informative value of a message is
measured by how novel and
relevant
the information is.
Osborn (2209) purports that
informative communication arises
out of three (3) deep
impulses:
a. We seek to expand awareness of
the world around us.
b. We seek to become m ore
competent.
c. We have an abiding curiosity
about how things work and how
they are made.
When preparing for an informative
exchange, ask yourself the
following questions:
a. Is my topic noteworthy to be
considered informative?
b. What do my recipients already
know about my topic.
c. Am I knowledgeable enough of
my topic to help my listeners
understand it?
2. Persuasive Communication
Is an art of gaining fair and
favorable considerations for our
point of view. It
a. provides a choice among
options.
b. advocates something through a
speaker.
c. uses supporting materials to
justify advice.
d. turns the audience into agents of
change.
e. asks for strong audience
commitment.
f. gives importance to the
speaker’s credibility.
g. appeals to feelings.
h. has higher ethical obligation.
3. Argumentative Communication
Relies mainly on sound proof and
reasoning. The nature of proof
has been studied since the
Golden Age of Greece and has
been improved through time.
According to Aristotle, logos.
ethos,
pathos are the three (3) primary
forms of proof. In our time, many
ascholars have confirmed the
presence of the fourth dimension
of proof, mythos, which suggests
that we respond to appeals to the
traditions and values of our culture
and to the legends and folktales
that embody them.
Lucas (2007) claims that to avoid
defective argumentation, the
following must be avoided:
a. Defective evidence
-Misuse of facts.
-Statistical fallacies
PURPOSIVE
COMMUNICATION
Lesson 6
COMMUNICATION FOR
VARIOUS PURPOSES
Input:
Nowadays, there are a lot of
people who find it easier to
communicate by sending messages
through electronic mail, social
media, or cellular phones than in
person. One reason perhaps is
that
speaking on a one-on-one
basis, or in either small or big
group is intimidating and even
terrifying.
However, you should understand
that having excellent
communication skills can
practically help you
express yourself clearly and
confidently, gain the respect of
other people achieve your goals,
and suceed
in life.
Communication is made for
different purposes. The way
messages are crafted depends
mpost of
all on the sender’s intention.
Types of Speeches According to
Functions
1. Informative Communication
Involves giving than asking. As
an informative communicator, you
want your receivers
to pay attention and understand,
but not to change their
behavior. By sharing
information,
ignorance is reduced. The
informative value of a message is
measured by how novel and
relevant
the information is.
Osborn (2209) purports that
informative communication arises
out of three (3) deep
impulses:
a. We seek to expand awareness of
the world around us.
b. We seek to become m ore
competent.
c. We have an abiding curiosity
about how things work and how
they are made.
When preparing for an informative
exchange, ask yourself the
following questions:
a. Is my topic noteworthy to be
considered informative?
b. What do my recipients already
know about my topic.
c. Am I knowledgeable enough of
my topic to help my listeners
understand it?
2. Persuasive Communication
Is an art of gaining fair and
favorable considerations for our
point of view. It
a. provides a choice among
options.
b. advocates something through a
speaker.
c. uses supporting materials to
justify advice.
d. turns the audience into agents of
change.
e. asks for strong audience
commitment.
f. gives importance to the
speaker’s credibility.
g. appeals to feelings.
h. has higher ethical obligation.
3. Argumentative Communication
Relies mainly on sound proof and
reasoning. The nature of proof
has been studied since the
Golden Age of Greece and has
been improved through time.
According to Aristotle, logos.
ethos,
pathos are the three (3) primary
forms of proof. In our time, many
ascholars have confirmed the
presence of the fourth dimension
of proof, mythos, which suggests
that we respond to appeals to the
traditions and values of our culture
and to the legends and folktales
that embody them.
Lucas (2007) claims that to avoid
defective argumentation, the
following must be avoided:
a. Defective evidence
-Misuse of facts.
-Statistical fallacies
PURPOSIVE
COMMUNICATION
Lesson 6
COMMUNICATION FOR
VARIOUS PURPOSES
Input:
Nowadays, there are a lot of
people who find it easier to
communicate by sending messages
through electronic mail, social
media, or cellular phones than in
person. One reason perhaps is
that
speaking on a one-on-one
basis, or in either small or big
group is intimidating and even
terrifying.
However, you should understand
that having excellent
communication skills can
practically help you
express yourself clearly and
confidently, gain the respect of
other people achieve your goals,
and suceed
in life.
Communication is made for
different purposes. The way
messages are crafted depends
mpost of
all on the sender’s intention.
Types of Speeches According to
Functions
1. Informative Communication
Involves giving than asking. As
an informative communicator, you
want your receivers
to pay attention and understand,
but not to change their
behavior. By sharing
information,
ignorance is reduced. The
informative value of a message is
measured by how novel and
relevant
the information is.
Osborn (2209) purports that
informative communication arises
out of three (3) deep
impulses:
a. We seek to expand awareness of
the world around us.
b. We seek to become m ore
competent.
c. We have an abiding curiosity
about how things work and how
they are made.
When preparing for an informative
exchange, ask yourself the
following questions:
a. Is my topic noteworthy to be
considered informative?
b. What do my recipients already
know about my topic.
c. Am I knowledgeable enough of
my topic to help my listeners
understand it?
2. Persuasive Communication
Is an art of gaining fair and
favorable considerations for our
point of view. It
a. provides a choice among
options.
b. advocates something through a
speaker.
c. uses supporting materials to
justify advice.
d. turns the audience into agents of
change.
e. asks for strong audience
commitment.
f. gives importance to the
speaker’s credibility.
g. appeals to feelings.
h. has higher ethical obligation.
3. Argumentative Communication
Relies mainly on sound proof and
reasoning. The nature of proof
has been studied since the
Golden Age of Greece and has
been improved through time.
According to Aristotle, logos.
ethos,
pathos are the three (3) primary
forms of proof. In our time, many
ascholars have confirmed the
presence of the fourth dimension
of proof, mythos, which suggests
that we respond to appeals to the
traditions and values of our culture
and to the legends and folktales
that embody them.
Lucas (2007) claims that to avoid
defective argumentation, the
following must be avoided:
a. Defective evidence
-Misuse of facts.
-Statistical fallacies
PURPOSIVE
COMMUNICATION
Lesson 6
COMMUNICATION FOR
VARIOUS PURPOSES
Input:
Nowadays, there are a lot of
people who find it easier to
communicate by sending messages
through electronic mail, social
media, or cellular phones than in
person. One reason perhaps is
that
speaking on a one-on-one
basis, or in either small or big
group is intimidating and even
terrifying.
However, you should understand
that having excellent
communication skills can
practically help you
express yourself clearly and
confidently, gain the respect of
other people achieve your goals,
and suceed
in life.
Communication is made for
different purposes. The way
messages are crafted depends
mpost of
all on the sender’s intention.
Types of Speeches According to
Functions
1. Informative Communication
 Involves giving than asking. As
an informative communicator, you
want your receivers
to pay attention and understand,
but not to change their
behavior. By sharing
information,
ignorance is reduced. The
informative value of a message is
measured by how novel and
relevant
the information is.
Osborn (2209) purports that
informative communication arises
out of three (3) deep
impulses:
a. We seek to expand awareness of
the world around us.
b. We seek to become m ore
competent.
c. We have an abiding curiosity
about how things work and how
they are made.
When preparing for an informative
exchange, ask yourself the
following questions:
a. Is my topic noteworthy to be
considered informative?
b. What do my recipients already
know about my topic.
c. Am I knowledgeable enough of
my topic to help my listeners
understand it?
2. Persuasive Communication
Is an art of gaining fair and
favorable considerations for our
point of view. It
a. provides a choice among
options.
b. advocates something through a
speaker.
c. uses supporting materials to
justify advice.
d. turns the audience into agents of
change.
e. asks for strong audience
commitment.
f. gives importance to the
speaker’s credibility.
g. appeals to feelings.
h. has higher ethical obligation.
3. Argumentative Communication
Relies mainly on sound proof and
reasoning. The nature of proof
has been studied since the
Golden Age of Greece and has
been improved through time.
According to Aristotle, logos.
ethos,
pathos are the three (3) primary
forms of proof. In our time, many
ascholars have confirmed the
presence of the fourth dimension
of proof, mythos, which suggests
that we respond to appeals to the
traditions and values of our culture
and to the legends and folktales
that embody them.
Lucas (2007) claims that to avoid
defective argumentation, the
following must be avoided:
a. Defective evidence
-Misuse of facts.
-Statistical fallacies