Communication Strategy

➢ Communication strategy is the blueprint or plan. It maps the hows to conveying a

message. It is designed to help people to communicate effectively and accomplish individual
or organizational objectives. Communication strategy is also defined as the choice of the
most useful objectives of communication, and recognition of a particular brand and its
strategies in terms of attitude.

Kinds of Communication Strategies

1. Verbal communication strategy can be broken down into two categories of written
and oral communication. Written communication comprises emails, chat, fax
messages and text messages, while oral communication may involve phone calls,
video chats, aside from face-to-face conversation.

2. Non-verbal communication strategy is more on visual cues such as facial reactions,

body language, voice tone, and the physical distance between communicators.

3. Visual communication strategy provides documentation in school and in workplaces.

It comprises signage, memoranda, illustrations, webpages, and graphic designs.

Factors to consider in developing a communication strategy

➢ Communication strategy may be designed for a specific project or for the same
time as your individual or organizational strategy.

1. Objectives – should be aligned closely to your individual or organizational plan.

2. Audiences – identify your target audiences whom you need to communicate with to
achieve your personal or organizational goal or objectives.

3. Messages– communication is all about storytelling, always use an interesting

narrative, human interest stories, and imagery.

4. Context – the context of your presentation also influences what you say or how you
say it.

5. Tools and activities– identify the most appropriate tools and activities to be used in
communicating the messages to the audiences.

6. Resources and Time – ensure the availability of the resources and set an expected
timescale for your communication strategy.

7. Evaluation – assess the effectiveness of your strategy with your audiences through
open and appropriate questions.

Communication for Various Purposes

A. Purposes of Communication
 1. Informative
- The main purpose of informative or expository communication or writing is to simply
convey information factually.

- Its goal is to input new learning, enhance prior knowledge, confirm a concept, alleviate
comprehension of an idea, or explain a process or procedure.

Tips on doing an informative presentation

a) Stick to the facts
b) Avoid repetition
c) Make it clear

2. Persuasive
-in writing, it is pushing across an idea and convincing people or readers to support the
idea you want to convey

Examples:
• TV commercials
• Periodical advertisements
• Billboards

Tips on doing a persuasive presentation

a) Be objective, but subjective
b) Use your brain, not your heart
c) Cite, cite, cite

3. Argumentative
-tries to make listeners/readers believe that your idea is better based on the various
reasons that you have at hand

-it is logical and reasoned way to demonstrate one’s point of view, belief, conclusion, or
position

Examples:
 Debate
 Meetin’ de avance

Tips on doing an argumentative presentation

a) It is a one-way debate
b) Move the reader to action
c) End with a punch

B. Public Speaking
Public Speaking is a way of making your ideas public of sharing them with other
people and of influencing other people.
Three major differences between conversation and public speaking (Lucas, 2015)
P Public speaking is more highly structured
P Public speaking requires more formal language
P Public speaking requires aa different method of delivery

Several ways of delivering a speech

1. A read speech or reading from a manuscript is the word for word iteration of a
written message.

2. The memorized speech is the recitation of a written message that the speaker has
memorized.

3. An impromptu speech is not rehearsed. This type of speaking is a presentation of a

short message without prior preparation.

4. An extemporaneous speech is the presentation of a planned and rehearsed speech

using minimal notes.

Guidelines on writing a speech

1. Focus on your topic
2. Develop your topic
3. Organize your speech
P Introduction
P Body
P Conclusion

Elements for a good delivery

1. Volume
2. Pitch
3. Rate
4. Pauses
5. Vocal variety
6. Pronunciation
7. Articular
8. Movement
9. Gestures

6 ways to turn nervousness from a negative force into a positive force

A. Acquire speaking experience
B. Prepare, prepare, prepare
C. Think positively
D. Use the power of visualization
E. Know that most nervousness is not visible
F. Do not expect perfection

Pieces of Advices
A. Be at your best physically and mentally
B. As you are waiting to speak, quietly tighten and relax your leg muscles, or squeeze
your hands together and then release them
C. Take a couple of slow, deep breaths before you start to speak
 D. Work especially hard on your introduction. Once you get through it, you will be
sailing smoothly the rest of the way
E. Concentrate on communicating with your audience rather than a worrying about your
stage fright

C. Interview
An interview is two party interaction in which at least one party has a specific, serious
purpose and that usually involves the asking and answering questions.

Characteristics of an Interview
A. Interviews always involve two parties
B. Interviewing is always purposeful
C. There is focus on asking and answering questions

Planning an Interview
1. Define the goal
2. Identify and analyze the other party
3. Prepare a list of topics
4. Choose the best interview structure
5. Consider possible questions
6. Arrange the setting

Conducting an Interview
A. Open with a greeting and an orientation
B. Perform several tasks during the question-and-answer phase of the discussion
C. Close with a satisfactory conclusion

Guidelines for both the interviewer and interviewee in the conduct of an interview
A. Formally inform that you will be conducting or attending an interview.
B. Being punctual is key in making a good impression
C. Dress to impress
D. Always start with a strong handshake
E. Color your words with kindness
F. Avoid unnecessary stories
G. Do not lose eye contact during the interview
H. The magic word is thankyou