The group’s motto says it all: “As the cowboy wrangles cattle, we wrangle consciousness.”

"I explained I'd been up since 04:30, had two hours' sleep, and wrangled four kids through the airport. I've got bags under my eyes and I'm dealing with anxiety," he said on social media.

"It was an incredibly difficult piece to wrangle and understand what you wanted to say. It was enormously important to speak to as many people as possible and to do the research. Every last detail."

Two and a bit months in to Trump's second term, the strategy from the government in the UK has been to wrangle in private and say as little as possible in public.

There has been a personal fallout, a wrangle over the charity's future direction, and broken relationships with damaging accusations being made.