“Using AI to help prepare for interview questions is fine, but reading off a screen with interview responses is a total breach of trust and a big no-no for me,” she said.

Mr Yapobi said the organisers in Ivory Coast had long been trying to promote a more natural look - for example cosmetic surgery is a no-no and skin lightening is frowned upon.

And the grass was synthetic, which was also a no-no for a World Cup.

Other sports journalists also occasionally opine on politics, long a no-no in their profession.

Tracey Boothby, 44, from Lampeter, Ceredigion, said a ban would be "tricky" but added that while children were in school, social media was "obviously a no-no".