“I don’t think they have had a genuine effort in trying to revive the language. … I think deep down, they don’t believe it has any value for them,” Bap explains.

"This has a massive impact on legitimate businesses as they can't compete against those with few of the costs genuine barbers have," said Mr Penn.

"This is nothing more than a cynical PR stunt… an attempt to deflect from its own well-documented atrocities against the Sudanese people and its refusal to cease fire or engage in genuine negotiations."

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Let us demonstrate our genuine commitment to women’s health and well-being with this first pitch: PINKLEAF.