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Be where more tech buyers search
Better targeting puts your brand in front of the right people specifically when they’re looking for you. That’s what Informa TechTarget’s hyper-specific audiences are all about. With us, you will be in front of more technology buyers when they’re actively researching solutions. You’re better able to focus on contextually-relevant placements that drive the active consideration you seek.
Engage real buyers when it matters
You want to be present and available when a buyer needs the solutions you offer. Targeting active buyers with relevant display ads can give you a 25% lift in consideration rate. But that’s only if you know exactly who to target and when to reach them.
Informa TechTarget’s intent-driven advertising solutions showcase your brand to B2B tech buyers when they’re actively researching relevant solutions so you can get on their radar screen and make the short list.
Targeting Healthcare technology buyers?
Talk to an expert about Xtelligent Healthcare marketing solutions.
Own maximum share of voice (SOV)
From the moment a search begins, you can be present throughout the buyer’s journey. By controlling the top keywords and leveraging best-in-class destination content, Informa TechTarget’s Brand Takeover sponsorships powerfully position your brand.
Learn More About Custom Content ServicesMore powerful channels
Beyond advertising and unique ad distribution capabilities, Informa TechTarget’s BrightTALK® opens an entire world of deep awareness and consideration driven by the video-based programming more audiences now prefer.
1st-party data-driven ABM
You want to target the right accounts and only the right people within them. You’re worried about waste and negative impact from out-of-control automation. As the leading 1st-party tech publisher on the web, our uniquely precise opt-in prospect level intent can solve these problems. Informa TechTarget ABM solutions will work harder for you – you’ll align better with Sales, convert more and worry a lot less.
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More measurable ROI
Informa TechTarget can automatically balance advertising and demand generation for you. Not just to the right accounts, but to the right people. Learn how real opt-in intent data fuels our integrated approaches. With real opt-in level intent data, we’ll build an integrated approach tailored to deliver more to your pipeline and bottom line.
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