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classification-models

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Lead Scoring is such a powerful metric when it comes to quantifying the lead & it is nowadays used by every CRM. In this repository, we are going to take a look at the UpGrad lead scoring case study and see how can we solve this problem through several supervised machine learning models.

  • Updated Mar 17, 2021
  • Jupyter Notebook

This repository contains the code and datasets for creating the machine learning models in the research paper titled "Time-series forecasting of Bitcoin prices using high-dimensional features: a machine learning approach"

  • Updated Jan 29, 2022
  • Jupyter Notebook

In this project I used ML modeling and data analysis to predict ad clicks and significantly improve ad campaign performance, resulting in a 43.3% increase in profits. The selected model was Logistic Regression. The insights provided recommendations for personalized content, age-targeted ads, and income-level targeting, enhancing marketing strategy.

  • Updated Nov 6, 2023
  • Jupyter Notebook

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