Wikipedia

Snowman (Sia song)

"Snowman" is a song by Australian singer-songwriter Sia. It was released on 9 November 2017, as the second single from Sia's eighth studio album, Everyday Is Christmas.[1] A music video made via claymation was released on 30 October 2020. A part two of the music video was released on 22 December 2022.

"Snowman"
Slowed Down & Snowed In remix artwork
Single by Sia
from the album Everyday Is Christmas
Released9 November 2017
GenreChristmas
Length2:45
Label
Songwriter(s)
Producer(s)Greg Kurstin
Sia singles chronology
"Santa's Coming for Us"
(2017) 		"Snowman"
(2017) 		"Helium"
(2018)
Music video
"Snowman" on YouTube
"Snowman - Part II" on YouTube

"Snowman" earned positive reviews from critics, some of whom deemed it the highlight single from Everyday Is Christmas. The song experienced a popularity surge in November 2020 on TikTok,[2] and has since been branded as a modern-day Christmas classic.[3]

Composition

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The song's co-writer Greg Kurstin in 2017

"Snowman" was written by Sia and frequent collaborator Greg Kurstin. Written in the key of D♭ major, Sia's vocals span from F3 to G♭4.[4] Production on the track was handled solely by Kurstin.[5] The song is a midtempo, 60's-inspired,[6] piano-driven, crisp, swaying ballad[7] over which Sia's vocals, described as "calm but energetic" by mxdwn, tell a snowman not to cry as he will melt.[8][9] The track runs for a length of 2 minutes and 45 seconds.[10]

Release and promotion

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"Snowman" was announced on Sia's social media accounts on 7 November 2017, and was released for digital download and streaming on 9 November 2017 as the second single from Everyday Is Christmas.[1][11][12] Sia performed "Snowman" on The Ellen DeGeneres Show,[13] and on the finale of the fifteenth season of American reality TV series The Voice.[14]

In December 2020, a challenge based around the song on video-sharing app TikTok saw a massive rise in popularity, becoming a trend. The challenge sees TikTok users attempt to sing a portion of the song, lasting forty seconds, in one breath.[2] Sia subsequently released a "Snowed In & Slowed Down Remix" of the track, which was later featured on the Snowman Deluxe Edition of Everyday is Christmas on 5 November 2021.[15] In addition to this, a sped-up version was included on the 2022 reissue of the album.[16]

Reception

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Slant Magazine described the song as a "clever ode to fleeting romance".[17] Slate named it the best song on Everyday Is Christmas, noting it "[takes] something we associate with winter and [applies] it to a universal theme."[18] NME commented that the TikTok remix version of the song "opts for a breezier tempo than the original, with Sia changing the song’s key midway through for extra effect."[15]

The song has also been included in lists of the best Christmas songs of all-time published by The Athletic,[19] Esquire,[20] Cosmopolitan,[21] and was described by Billboard in 2022 as a "modern seasonal classic".[3]

Commercial performance

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Upon its initial release in 2017, "Snowman" debuted and peaked at number 3 on the Billboard Holiday Digital Songs Sales chart dated 2 December 2017.[22] Since its rise in popularity in 2020, the track has reached the top 10 various markets, including Germany,[23] Switzerland,[24] the Netherlands,[25] and Sweden.[26] It also reached the top 20 in Australia[27] and Canada,[28] among others, and peaked at number 15 on the Billboard Global 200 in 2023.[29] In 2021, it reached number 1 on the Finnish Singles Chart,[30] becoming Sia's first chart-topping hit in the country.[31] In the same year, it topped the Norwegian Singles Chart for two weeks and returned to number 1 in 2022 and 2023.[32] "Snowman" entered the Billboard Hot 100 singles chart for the first time on the week ending in January 4, 2025 at number 43, over seven years after its first entry on a Billboard chart.[33]

As of December 2022, "Snowman" was one of the 10 most-streamed Christmas songs of all-time on streaming platform Spotify.[34]

Music videos

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On 30 October 2020, a claymation music video for "Snowman", directed by Lior Molcho, premiered on YouTube.[35] On 22 December 2022, a "Part II" of the video was released, also directed by Molcho.[36]

Credits and personnel

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Credits adapted from Tidal.[5]

  • Sia Furler – songwriter, vocals
  • Greg Kurstin – songwriter, producer, bass, drums, keyboards, piano, engineer
  • Alex Pasco – engineer
  • Julian Burg – engineer
  • Şerban Ghenea – mixer
  • John Hanes – mixing engineer
  • Chris Gehringer – mastering engineer

Charts

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Certifications

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Certifications for "Snowman"
Region Certification Certified units/sales
Denmark (IFPI Danmark)[82] Platinum 90,000‡
France (SNEP)[83] Diamond 333,333‡
Italy (FIMI)[84] Platinum 100,000‡
New Zealand (RMNZ)[85] Platinum 30,000‡
Poland (ZPAV)[86] 4× Platinum 200,000‡
Portugal (AFP)[87] Platinum 10,000‡
Spain (PROMUSICAE)[88] Platinum 60,000‡
United Kingdom (BPI)[89] Platinum 600,000‡
United States (RIAA)[90] 2× Platinum 2,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Release history for "Snowman"
Region Date Format Version Label(s) Ref.
Various 9 November 2017
Original
[91]
9 December 2020 Video streaming Snowed In & Slowed Down TikTok Remix [92][15]
29 October 2021
  • Digital download
  • streaming
 [93]

References

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  3. ^ a b Dailey, Hannah (22 November 2022). "Best New Christmas Songs for 2022: Lizzo, Camila Cabello & More". Billboard. Archived from the original on 30 November 2022. Retrieved 5 December 2022.
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