Wilde Lake /waɪld leɪk/ is a man-made drainage reservoir dug in 1966 and also named after the surrounding "village" of neighborhoods located in Columbia, Maryland, just north and west of Columbia Town Center. The village was the first part of Columbia's "New Town" to be built in the late 1960s, James W. Rouse and Frazar B. Wilde formally opened the neighborhood on June 21, 1967. The lake and village are named for Frazar B. Wilde, a past chairman of the board of Connecticut General Life Insurance Company and former employer of James Rouse. In 1963, the company agreed to fund the secret land purchases and, in return, acquired an equity participation. This arrangement was subsequently formalized by the creation of The Howard Research and Development Corporation, the joint venture established