Wilbert James "Bill" McKeachie (August 24, 1921 – June 12, 2019) was an American psychologist. He served as president of the American Psychological Association, the American Psychological Foundation and the American Association of Higher Education. He was a longtime faculty member at the University of Michigan and the initial author of McKeachie's Teaching Tips: Strategies, Research, and Theory for College and University Teachers, a widely read book on college teaching that was first published in 1951 and more recently in its 14th edition in 2013.