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- Truth Initiative (formerly the American Legacy Foundation or Legacy) is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco." It was established in March 1999 as a result of the Tobacco Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry. Truth Initiative is best known for its youth smoking prevention campaign. Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models. The organization changed its name from the American Legacy Foundation to Truth Initiative on September 8, 2015, to better align with its Truth campaign. As of 2016, the organization had more than $957 million in assets and a staff of 133 based primarily in its Washington, D.C., office. (en)
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- American Legacy Foundation (1999-2015) (en)
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| dbo:motto
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- Inspiring lives free from smoking, vaping and nicotine
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- 133 (xsd:nonNegativeInteger)
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| dbo:purpose
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- Tobacco control,community outreach,research,smoking cessation,public health
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- 23159 (xsd:nonNegativeInteger)
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- American Legacy Foundation (en)
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| dbp:keyPeople
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- Robin Koval, CEO and president
Mike Moore, chair, board of directors (en)
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- Inspiring lives free from smoking, vaping and nicotine (en)
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- Nonprofit organization (en)
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- Truth Initiative (formerly the American Legacy Foundation or Legacy) is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco." It was established in March 1999 as a result of the Tobacco Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry. Truth Initiative is best known for its youth smoking prevention campaign. Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models. The organization changed its name from the American Legacy Foundation (en)
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