Spider-Man and Friends was a line of action figures and related merchandise featuring the comic book character Spider-Man and other characters appearing in Marvel Comics publications, released by Marvel Entertainment's toy division, Toy Biz, from 2003 to 2006. The line was aimed primarily at preschool-age children, and the character likenesses used were often altered to seem "cuter" and more childlike (and child-friendly); most characters were depicted as wide-eyed and smiling, even supervillains and characters better known for anger or savagery, such as the Incredible Hulk or Wolverine. Aside from being a toy line, there were also books, clothing, board games, cutlery, plates, bedding and video games.
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