The New Zealand Company was a 19th-century English company that played a key role in the colonisation of New Zealand. The company was formed to carry out the principles of systematic colonisation devised by Edward Gibbon Wakefield, who envisaged the creation of a new-model English society in the southern hemisphere. Under Wakefield's model, the colony would attract capitalists who would then have a ready supply of labour—migrant labourers who could not initially afford to be property owners, but who would have the expectation of one day buying land with their savings.