Microsoft's Chrome was the code name for a set of APIs that allowed DirectX to be easily accessed from user-space software, including HTML. Launched with some fanfare in early 1998, Chrome, and the related Chromeffects, was re-positioned several times before being canceled only a few months later in a corporate reorganization. Throughout its brief lifespan, the product was widely derided as an example of Microsoft's embrace, extend and extinguish strategy of ruining standards efforts by adding options that only ran on their platforms.