The 1996 Pontiac Excitement 400 was the third stock car race of the 1996 NASCAR Winston Cup Series and the 42nd iteration of the event. The race was held on Sunday, March 3, 1996, in Richmond, Virginia, at Richmond International Raceway, a 0.75 miles (1.21 km) D-shaped oval. The race took the scheduled 400 laps to complete. On the final restart with five to go, Hendrick Motorsports driver Jeff Gordon would manage to pull away from the field to secure his 10th career NASCAR Winston Cup Series victory and his first of the season. To fill out the top three, Robert Yates Racing driver Dale Jarrett and Roush Racing driver Ted Musgrave would finish second and third, respectively.