Dentsu Aegis' media agency Vizeum opens in Middle East.

The Dentsu Aegis Network has launched its Vizeum brand in the Middle East.

The media buying agency has launched with a client roster that already includes Total, Hitachi, Pegasus Air- lines and Calvin Klein across the region. The new opera- tion, which is headquartered in Dubai, will be managed by Anouk Bondroit, who was pre- viously integrated business di- rector for Aegis MENA.

Michael Nederlof, CEO of Dentsu Aegis Network, Mid- dle East and North Africa, said: "Vizeum's client centric approach, through the use of data, insights, strategy and innovation has seen them build business solutions for their clients in over 40 global markets, of which now have access to the Middle East and North Africa."

Bondroit added: "We are launching Vizeum in the Mid- dle East and North Africa to help brands move away from touchpoints and exposure, in favour of research, insight and understanding that will help build sustainable consumer relationships between the brands and consumers. Our clients will also benefit from the increased buying power our newly formed global net- work can offer."

Vizeum joins Carat, Dent- su, iProspect, Isobar and Posterscope as part of the Dentsu Aegis Network in the Middle East and North Africa region.

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