At the very least, says Dierenfel, she can limit animals' access to junk food. It's much harder to get people to give up their ice cream bars and start eating broccoli.

The hormone levels in men who ate more junk food suggested the cells which produced the sperm were permanently damaged.

The consequences of junk food on children's health is alarming.

Tackling junk food needs to come with a realisation that eating healthy is not always as affordable or easier.

The study revealed a significant correlation between subcutaneous levels of advanced glycation end products (AGEs) and junk food consumption, and further, that children with food allergies presented with higher levels of subcutaneous levels of AGEs than those children with respiratory allergies or no allergies at all.

Junk foods do not give us energy levels and thus more food is required to keep the energy balanced.

There are several inquiries regarding consumption and growth trends of junk food markets but there is a very limited research regarding such food consumption pattern among long sitting workers class among developing nation.

All children love to eat junk food it is cheap, tasty and easily available.

"It's a fact that kids are hugely influenced by junk food ads - so the media and the food industry has a real opportunity here to do something about it."

Junk food ads were banned during kids' TV in 2007 - but they spend 64% of viewing time watching programmes not aimed specifically at them.

Campaigners argue that existing regulations around junk food advertising introduced in 2007 for television and in 2017 for non-broadcast formats have significant loopholes by only applying to programmes, films or websites considered to be 'of particular appeal' to children, and therefore not covering shows like The X Factor and Britain's Got Talent, which screen before 9pm.

Similarly, junk food adverts can not be added to websites aimed specifically at children, but they can be seen on sites, apps and social media pages which children log on to, as their interests often overlap with adults.