The Scope and Method of Economics
The Scope and Method of Economics
An Invitation
Economics The study of how individuals
and societies choose to use the scarce
resources that nature and previous
generations have provided.
Opportunity cost
Marginalism
Efficient markets
Why Study Economics?
Opportunity Cost
Marginalism
Marginalism, The process of analyzing the
additional or incremental costs or benefits
arising from a choice or decision.
• To Understand Society
• To Be an Informed Citizen
Continued...
• The Diverse Fields of Economics
Continued...
• The Diverse Fields of Economics
Sales = f (Advertising)
S = (Slope) (Advertising) + (Intercept)
S = m (Advertising) + c
The Method of Economics
Economic Policy
Efficiency
efficiency In economics, allocative efficiency. An
efficient economy is one that produces what people
want at the least possible cost.
Equity
Growth
Stability
Learning to think in this very powerful way will help you better understand
the world.
As you proceed, it is important that you keep track of what you have
learned in earlier chapters. This book has a plan; it proceeds
step-by-step, each section building on the last. Make sure you
understand where it fits in the big picture.