Infographic _ Discourse Analysis
Infographic _ Discourse Analysis
Taking all these definitions into consideration, it can be said that discourse
encompasses various forms of communication, extending beyond mere sentences to
include the social contexts and interactions that shape meaning. It involves not only
the linguistic elements but also the social dynamics at play in communication.
As Kaur (2018) explains, a text is considered cohesive when its elements are
linked together, and coherent when it conveys a clear and meaningful message.
A piece of text can exhibit cohesion while lacking coherence. To illustrate this,
Thornbury (2007) provides the following paragraph: "I am a teacher. The teacher was
late for class. Class rhymes with grass. The grass is always greener on the other side
of the fence. But it wasn't" (par. 4). In this example, each sentence is connected to the
one before it through the use of a word from the preceding sentence. However, the
overall text does not convey a clear meaning.
● "I don't want to put you on the spot, but would you be interested in joining us
for dinner?" (Minimizes pressure on the other person to agree).
● "I may be wrong, but I think we should try a different approach." (Presents a
differing opinion without sounding overly assertive).
Hedge words are also prevalent in the media. For instance, journalists are
often instructed to use terms such as "alleged" to indicate that an action is suspected
but not yet proven (Nordquist, 2008). Other examples of hedges used in news
reporting to convey nuance and acknowledge uncertainty include phrases such as
"early reports suggest that," "it appears that," "officials believe," and "some experts
say."
4. In the study of discourse understanding, what are schemata and scripts? Give
examples
A script, on the other hand, can be considered "a dynamic schema" (Yule, 2006,
p. 170). Unlike schemas, which primarily focus on static characteristics, scripts
emphasize the typical order of events or actions that tend to occur within a
particular context.
For instance, when asked to describe a supermarket, most people would likely
provide similar accounts, given the shared background knowledge they possess.
These descriptions would include features such as food displayed on shelves and
arranged in aisles, the presence of shopping carts and baskets, a checkout counter,
and other common elements. This constitutes a "supermarket schema."
5. According to van Dijk, what are the principles of Discourse Analysis (DA)? Provide
your own examples.
2. Contexts:
○ Discourse is deeply intertwined with its surroundings (social,
cultural, and situational).
○ Analysts examine how context shapes the meaning and function
of language by studying factors such as roles, social norms, and
settings.
○ Example: Analyzing a political debate.
3. Discourse as Talk:
○ While the earlier focus of discourse was on written texts,
contemporary discourse emphasizes the study of spoken
interaction in informal conversation as well as more formal or
institutional dialogues.
○ Example: Analyzing a podcast interview.
5. Member’s Categories:
○ Analysts attempt to understand how participants themselves
categorize and interpret the social world, rather than imposing
their own preconceived notions.
○ It does not imply disregarding analytical frameworks but
integrating them with an understanding of how participants
perceive and categorize their own experiences.
○ Example: Analyzing how participants categorize relationships
(friends, colleagues, etc) and how these categories influence
their language use.
6. Sequentiality:
○ Discourse unfolds in a linear order, with each element
influencing the meaning and function of subsequent elements.
○ Language users engage in discourse in a dynamic manner,
constantly adapting their understanding based on the unfolding
interaction.
○ Example: Analyzing the order of turns and how responses build
upon previous utterances in a conversation.
7. Constructivity:
○ Discourse is not just a linear sequence; it also possesses
hierarchical structures, where smaller units combine to form
larger, more complex meanings.
○ Example: Analyzing the elements of a news article (headline,
subheading, paragraphs, sentences) and how they contribute to
the overall meaning and interpretation of the article.
10. Rules:
○ Language is governed by rules (grammatical, social, and
interactional).
○ Analysts examine how rules are followed, broken, or adapted,
and how these variations influence the meaning and function of
discourse.
○ Example: Analyzing how interruptions can have social
consequences and how it can affect the flow of the conversation.
11. Strategies:
○ Language users employ a range of strategies (such as
storytelling, humor, or argumentation) to achieve their
communicative goals effectively.
○ Example: Analyze how a person, in a negotiation, might employ
storytelling to gain trust.
Example: The infamous war cry “¡Vuelvan caras!” from the Batalla de Las Queseras
del Medio was evoked by political figure Maria Corina Machado on January 8th,
2025. In a video posted on Instagram, she urged the Venezuelan people to “turn their
faces” and demonstrate their bravery, unity, and strength. This phrase signifies
confronting oppressive forces, defying them, and fighting for freedom, which General
José Antonio Páez originally employed during a battle against the Spanish forces.
The use of this phrase in the political context of Venezuela in 2025 aims to evoke a
sense of courage and relentlessness.
7. This is a version of a story described in Widdowson (2007). When most people first
read this story, they find it confusing. Can you identify the source of this confusion in
terms of background knowledge or assumptions?
A man and his son were crossing the street one day when a car
suddenly came towards them and hit the boy, knocking him down. In
less than ten minutes an ambulance came and took the boy to the
nearest hospital. As the boy was being taken into the emergency room,
one of the surgeons saw him and cried out, “Oh no. This is my son!”
After reading this text, the group found it confusing because if the story
already stated that the boy was walking with his father, why does the surgeon say
that the boy is his son? This apparent contradiction arises from an unconscious
assumption: that the surgeon is male.
This assumption reflects a deeply ingrained societal bias. While the text does
not explicitly state the surgeon's gender, the reader automatically defaults to the
male pronoun. This bias stems from the historical and ongoing underrepresentation
of women in medicine. As Cottam (2023) notes, "in most countries, men continue to
make up the majority of medical doctors" (par. 1). This societal reality shapes our
expectations and influences our interpretation of even seemingly straightforward
narratives.
8. Relate the principles of DA with the different properties of human language. Give
your own examples.
Productivity
1) Naturally occurring text and talk
Cultural transmission
EXAMPLE: Consider two groups of friends, one from Venezuela and the other
from Mexico. Each individual in the Venezuelan group could find a near-
perfect match in personality and life experiences within the Mexican group.
However, even while discussing the same topic –say, a recent film– and
sharing similar opinions, their conversational styles would diverge
significantly. They would likely employ distinct slang, idioms, and regional
expressions characteristic of their respective dialects.
Cultural transmission
2) Contexts
Displacement
Productivity
3) Discourse as talk
Context
4) Discourse as
Cultural transmission
a social practice of members
EXAMPLE: The categories we employ to navigate the world are evident in our
word choices and the structures we use to combine them. For instance, the
way a community categorizes social relationships (such as "friend,"
"colleague," or "boss") influences the vocabulary and linguistic forms used to
describe and engage with those relationships.
6) Sequentiality Patterning
7) Constructivity Patterning
EXAMPLE: The most famous pangram in English, "The quick brown fox jumps
over the lazy dog," serves as an example of both constructivity and patterning.
Individual words are combined to form phrases (e.g., "the quick brown fox"),
clauses (e.g., "the quick brown fox jumps"), and ultimately, the complete
sentence, which adheres to specific grammatical patterns: subject-verb-object
order, noun-verb agreement, and the correct use of articles.
Duality
9) Meaning and function
Productivity
EXAMPLE: The relationship between these concepts plays a key role in the
existence of rhetorical figures like sarcasm. Closely related to the multi-
layered nature discussed earlier, discourse cannot be taken at face value. For
instance, when someone says "Great job!" with a sarcastic tone, it carries a
meaning that differs from its literal interpretation. Hence the importance of
phonology and intonation in conveying the real meaning behind this
utterance.
10) Rules Patterning
Syntax: “The way in which linguistic elements (such as words) are put together to
form constituents (such as phrases or clauses)” (Merriam Webster Dictionary, n.d.,
par. 1)
● It contributes to the examination of how sentence structure influences
meaning and coherence in discourse by studying how various sentence types
and constructions are used to convey information and shape arguments.
● Example: The use of passive voice in “The ball was thrown by the boy” shifts
the focus of the sentence from “the boy” to “the ball”.