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Overview
Ferrari is one of the world's most iconic luxury sports car manufacturers, synonymous with
performance, innovation, and exclusivity. The Italian brand, founded in 1939 by Enzo Ferrari,
is headquartered in Maranello, Italy. Originally part of Alfa Romeo's racing division, Ferrari
became an independent company in 1947.
1. Global Presence
o Ferrari operates dealerships worldwide, selling to elite clientele.
o It also licenses its brand for high-end merchandise and experiences, including
Ferrari-themed parks.
2. Stock Market
o Ferrari went public in 2015, trading on the NYSE under the ticker symbol RACE.
3. Sustainability Initiatives
o Ferrari is embracing electric mobility, aiming to make 80% of its lineup
electrified by 2030.
4. Annual Production
o Ferrari limits its production to around 15,000 cars annually to preserve
exclusivity.
Cultural Impact
1. Pop Culture
o Ferrari has been featured in movies like "Ferris Bueller's Day Off" and "Ford v
Ferrari."
o It is a status symbol among celebrities and collectors.
2. Art and Design
o Ferrari's designs often merge functionality with aesthetics, created in
collaboration with Pininfarina, a legendary design firm.
3. Fan Base
o Ferrari has a passionate global fan base, often referred to as the Tifosi.
Conclusion
Ferrari exemplifies luxury, innovation, and motorsport excellence. Its unparalleled engineering,
racing heritage, and commitment to exclusivity have made it a timeless symbol of success and
aspiration. Whether on the track or the road, Ferrari remains a beacon of performance and
prestige.