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Module-2 LEOA

ARAULLO UNIVERSITY

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14 views

Module-2 LEOA

ARAULLO UNIVERSITY

Uploaded by

backuplei22
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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ENG 188: Philippine Pop Culture

POP CULTURE:
ITS DEFINITION
AND COMMON
PRACTICES
Prepared by: Ma’am Aileen Daquiz
Instructor II
POPULAR CULTURE
Popular comes from a Latin word populus
which simply means people. Popular
culture (or "pop culture") refers in general
to the traditions and material culture of a
particular society. It is the set of practices,
beliefs, and objects that embody the most
broadly shared meanings of a social
system. It includes media objects,
entertainment and leisure, fashion and
trends, and linguistic conventions, among
other things

LETS GET STARTED THE TERM "POPULAR


CULTURE" WAS COINED IN
THE MID-19TH CENTURY
21ST CENTURY (PRESENT)
Popular culture reveals the characteristics of modern society.
This comes as no surprise as Filipino is the world’s top social
THE RISE OF POPULAR media users, according to creative agencies We Are Social and
Hootsuite.Pop culture acts as the backdrop to our lives. It is
the music, food, and entertainment we consume.
WORLD WAR II
CULTURE
After the end of World War II, innovations in mass
media led to significant cultural and social changes in
the west. newly invented goods were being marketed
to different classes.

INDUSTRIAL REVOLUTION

Scholars trace the origins of the rise of


popular culture to the creation of the
middle class generated by the Industrial
Revolution.
CHARACTERISTICS OF
POPULAR CULTURE
Found in large
heterogenous societies
Large territory as
compared to folk
culture
Usually product of
developed countries
Rapid diffusion
25

facilitated by
20

technology 15

Changes rapidly and


10

frequently
5
01
MARXIST CRITIQUE
Marxist scholars see pop culture as being a way to distract the
working class from the fact they are being subjugated. Much like CRITIQUES FROM
religion, popular culture is seen as the “opiate of the masses”.
DIFFERENT
02 THEORIES
CRITICAL THEORY CRITIQUE
Critical theorists see pop culture as being chosen and
promoted by the elite classes rather than the working-class.

03
CONSUMERISM CRITIQUE
Mass media theories highlight how cultural tropes are produced
and circulated to keep people buying new things.

04
FEMINIST CRITIQUE
Feminists highlight how pop culture centralizes the experiences of
white men at the expense of women, while also often framing
women as weak and in need of men to save the day.
05
NATIONALISM CRITIQUE
Some cultural scholars believe pop culture promotes myths
about nations and nationalism. This can be both good and bad.
CRITIQUES FROM
DIFFERENT
06 The power of the United States in producing entertainment media for the THEORIES
AMERICANIZATION CRITIQUE

world has led to a critique the American pop culture has spread throughout
the world and undermined traditional cultures of nations and ethnic groups

Pop culture is criticized for being too money focused (with the
culture being driving by capitalism and consumerism), promoted
by the elites for the masses to mindlessly consume, and promoting
gender, race, and social class norms that maintain subjugation of
the disempowered. A
01
RADIO
While not as popular as it once was, radio has a strong influence
on people’s musical tastes. ‘Shock jock’ radio personalities also
THE 6 SOURCES OF
promote political views to the masses. POP CULTURE
02
FILM
Popular films introduce young people to new heroes to
emulate and celebrate

03
TELEVISION
Popular TV shows can be influential on fashion trends and social
beliefs.

04
LITERATURE
Books can influence people’s views and beliefs and create popular
characters (e.g. Harry Potter) that enter the zeitgeist. (German term
for spirit )
05
NEWS
The news media can influence what is popular or not. CRITIQUES FROM
DIFFERENT
06 Undoubtedly the biggest influence on pop culture trends in the 21st CenturyTHEORIES
SOCIAL MEDIA

is new media, and in particular social media. It enables the masses to share
information and make it ‘go viral’ without the stringent mass media
gatekeepers of the past. This can be good and bad (e.g. it leads to a lot of
fake news).
HAVE A GOOD
DAY AHEAD!

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