Unit 4
Unit 4
Skills Focus
• Listening
• Speaking
4.1 VOCABULARY The world of technology
A. Combine words from Box A with words from Box B to make word partnerships.
A wireless real- simultaneous voice sensor neat artificial digital
B features technology recognition intelligence time earphones translation business
2. Technology will improve our lives in the future by enhancing our ability
to access information, connect with others, and automate repetitive tasks,
leading to increased efficiency, productivity, and overall quality of life.
3. Yes, AI will likely affect my job, as it will automate many tasks and
processes, leading to the need for more specialized roles that focus on
managing and maintaining AI systems, as well as developing new
applications and solutions.
4.2 LISTENING Listening for gist Listening for details
PRE-LISTENING
A. In pairs, discuss these questions.
1. What are the benefits of using computers in business research?
2. What are some challenges associated with using computers in business research?
B. Match these words with their meanings.
1. census a) a situation in which a particular set of conditions is created artificially in order to
B study or experience something that could exist in reality
2. stakeholder D b) the process of officially counting something, and recording various facts
3. track F c) to use machines and computers instead of people to do a job or task
4. centralize d) a person or company that is involved in a particular organization, especially
E because they have invested money in it
5. automate C e) to give the control of an organization to a group of people in one particular place
6. simulation A f) to follow the progress or development of something
WHILE-LISTENING
A. Listen to the first part about ‘The importance of computers in research and development’ and fill in
each blank with ONE word.
Computers have become an integral part of research and development in many industries. They can help speed up
process
the research (1) ………………… data
by organizing and storing (2) …………………, running simulations, and
analyze
helping to (3) ………………… results. They can also be used to develop new (4) …………………
products and
processes, and to test and improve existing ones. In many cases, research and development would not be possible
without computers.
conduct research on industry trends, patents, trademarks, potential
Businesses can use computers to (5) …………………
clients, and (6) …………………
competitors by using search engines and proprietary databases. Graphics, video, and audio
production on computers.
are all currently used in media (7) …………………
B. Listen to the second part about ‘What is the role of computers in development?’ and answer these
questions.
1. What is one of the most important role of computers in development?
Data storage
2. What sources can be used to collect data?
Surveys, censuses, and satellite imagery
3. In development projects, who can computers be used to communicate with?
Stakeholders
4. How can computers identify problems and potential areas for improvement?
By tracking progress and collecting data
5. Why has data sharing become much easier in recent years?
Telephone call The purpose of the call The result of the call
to change the next Wednesday at 2pm
1 appointment time
Good morning, This is Jonathan. I’d like to speak to I’m calling about …
Manor Care, Inc. Jennifer speaking. Martin, please. The reason I’m
Good morning, Bob. Could I have the sales calling is …
department, please?
We’ve got an Could we meet on Sorry, I can’t make it Good. I’ll see you on
appointment for 10 Monday at 11:00? then. the 8th.
o’clock, but I’m afraid Is 10.00 convenient / That’s fine / OK for me. That’s great, I’ll see
something’s come up. OK? you …
Could we fix another How / What about Right. / OK, then.
time? June 12th? Thank you. Goodbye.
I’m sorry. I can’t make
it on Tuesday. I’ve got
something on that
morning.
Student A Student B
You need to telephone a potential client to reschedule a meeting. You work as a receptionist at a prestigious law firm. The lawyer your
You had planned to meet them for lunch, but an urgent matter has client wants to meet is currently with another client. Answer the
Situation 1
TASKS
come up and you cannot make it. Telephone the client’s office and telephone and take a message from the client, noting their request to
Work in them
inform pairsabout
and the
rolechange
play of
these
plans.three
Maketelephone situations.
sure to apologize reschedule the meeting.
and suggest an alternative time for the meeting.
You need to telephone a supplier to inquire about the delivery of You work as a customer service representative at a manufacturing
an important order. The delivery was scheduled for today, but it has company. Your colleague, who handles the supplier relationships, is
Situation 2
not arrived yet. Telephone the supplier’s office and express your currently unavailable. Answer the telephone and take a message from
concern about the delay. Request an update on the delivery and the customer, noting their concern about the delayed delivery.
apologize for any inconvenience caused.
You need to telephone a colleague to discuss a project deadline You work as a team leader in a marketing agency. Your colleague, who is
extension. Due to unforeseen circumstances, you won’t be able to responsible for a crucial task in a project, is in a meeting with a client.
Situation 3
complete your part of the project on time. Telephone your Answer the telephone and take a message from your colleague, noting
colleague’s office and explain the situation, requesting an their request for a deadline extension.
extension. Apologize for any inconvenience caused and propose a
new deadline.
4.4 SKILLS BANK
When making arrangements over the telephone, it is essential to communicate effectively, convey your message
clearly, and maintain a polite and professional tone. Here are some helpful notes to guide you through the
process:
1. Introduction
Start the conversation by greeting the person on the other end of the line.
Introduce yourself by providing your name and the purpose of your call.
Example: ‘Hello, this is [Your Name]. I am calling to make arrangements for [specific purpose].’
2. Be clear and concise
Clearly state the purpose of your call and what you are trying to arrange.
Provide specific details such as date, time, location, and any additional requirements.
Use simple and straightforward language to ensure your message is easily understood.
3. Active listening
Pay attention to the person’s responses and take notes if necessary.
Repeat important details back to confirm understanding and avoid misunderstandings.
Ask for clarification if you are unsure about any information provided.
4. Polite and courteous language
Use polite phrases such as ‘please’, ‘thank you’, and ‘excuse me’ to show respect.
Maintain a friendly and positive tone throughout the conversation.
Avoid interrupting the other person and give them enough time to respond.
5. Confirming and reconfirming
Summarize the arrangement details at the end of the conversation to ensure clarity.
Ask the person if the details you have provided are correct and if there is anything else they need.
Offer your contact information in case there are any changes or further communication required.
6. Taking notes
Have a pen and paper ready to jot down important information or instructions.
Organize your notes clearly to refer back to them when needed.
Make a note of any follow-up actions or tasks you need to complete after the call.
7. Ending the call
Thank the person for their time and assistance.
End the conversation with a polite farewell.
Example: ‘Thank you for your help. Have a great day!’
4.5 WORD BANK