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Strategic Management Notes

The document outlines various strategic management concepts including the competitive profile matrix (CPM) for comparing a firm to its competitors, long-term objectives that are quantitative and measurable, and the balanced scorecard for integration. It also discusses intensive strategies like market penetration, diversification strategies that can be related or unrelated, and defensive strategies such as retrenchment, divestiture, and liquidation. Additionally, it outlines Porter's five generic strategies of cost leadership, differentiation, and focus. The strategy formulation framework is also summarized as having input, matching, and decision stages.

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francis Magoba
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32 views

Strategic Management Notes

The document outlines various strategic management concepts including the competitive profile matrix (CPM) for comparing a firm to its competitors, long-term objectives that are quantitative and measurable, and the balanced scorecard for integration. It also discusses intensive strategies like market penetration, diversification strategies that can be related or unrelated, and defensive strategies such as retrenchment, divestiture, and liquidation. Additionally, it outlines Porter's five generic strategies of cost leadership, differentiation, and focus. The strategy formulation framework is also summarized as having input, matching, and decision stages.

Uploaded by

francis Magoba
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Strategic Management Notes

Chapter 3
Competitive Profile Matrix (CPM): Identifies a firm’s major competitors and its particular
strengths and weaknesses in relation to a sample firm’s strategic position.
 Critical success factors include internal and external factors
 4=major strength 3=minor strength
 1=major weakness 2=minor weakness
 Weights should equal 1
Chapter 5
Long-term Objectives: represents the results from pursuing certain strategies.
 2 to 5 years to complete
 Quantitative, Measureable, Realistic
 Understandable, Challenging, Hierarchical
 Obtainable, and Congruent across departments
The Balanced Scorecard
Integration Strategies
 Vertical Integration = fwd, backwd, and horizontal integration
 Vertical Integration: allow firm to gain control over distributors, supplies, or competitors.
Intensive Strategies: Mrkt penetration, development, and product development
 Require intensive efforts if a firm wishes to improve their existing product’s competitive
position
Diversification Strategies
 Related
 Unrelated
Defensive Strategies
 Retrenchment: regrouping through costs and asset reduction
 Divestiture: selling part of the organization
 Liquidation: selling company assets for tangible worth
Porter’s 5 Generic Stages
 Companies gain competitive advantage from cost leadership, differentiation, and focus
(generic strategies)
 Type 1 Cost Leadership: Low Cost
 Type 2 Cost Leadership: Best Value
 Type 3: Differentiation
 Type 4 Focus: Low Cost
 Type 5 Focus: Best Value
Means for Achieving Strategies
 Cooperation among competitors
 Mergers/Acquisitions
 Outsourcing and re-shoring

Chapter 6

This study source was downloaded by 100000778234051 from CourseHero.com on 10-26-2023 05:10:33 GMT -05:00

https://www.coursehero.com/file/13934893/Strategic-Management-Notes/
The Strategy Formulation Framework
1. Input Stage: info from EFE, IFE, and CPM
2. Matching Stage: SWOT, BCG, SPACE, IE, and Grand Strategy
3. Decision Stage:
Chapter 7: READ
Chapter 8: Practice Worksheet
Chapter 9

This study source was downloaded by 100000778234051 from CourseHero.com on 10-26-2023 05:10:33 GMT -05:00

https://www.coursehero.com/file/13934893/Strategic-Management-Notes/
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