MBA in

Business
Analytics
for Working Professionals
As per a report by Allied Market Research, the Global Big Data and Business Analytics Market is expected to grow
at a CAGR of 10.9% to reach $420 Billion by 2027.

MBA in Business Analytics is a UGC-approved four-semester Work Integrated Learning Programme offered by BITS
Pilani and designed for working professionals, who are aspiring for rapid career progression in the high-growth
areas of Business Analytics and Big Data, and wish to stand out in highly competitive workplaces by acquiring
prestigious Master’s-level qualification from a premier institution.

Who Should Apply?

The programme is designed for employed professionals working in diverse business functions who wish
to transition to roles that require a strong understanding of data science concepts and involve extensive
use of analytics to make critical business decisions or recommendations. The programme also addresses
the learning needs of IT professionals who wish to gain a solid foundation in management science and
business practices and the application of analytics to deliver enhanced value to business teams and the
organization.

MBA in
Business Analytics Apply Now
What are the Highlights
of the Programme?

MBA in Business Analytics for working professionals is approved by

UGC, and can be pursued along with your job.

The programme is of four semesters, with online classes conducted mostly on weekends or
after business hours. You can pursue the programme without any
career break.

The students have access to the state-of-the-art remote labs that can help the students
perform data analysis and visualization using latest contemporary software tools.

The students are provided with ample opportunities to visit the Campus and practice some
assignments during the Open Lab Weeks

Participants will benefit from optional preparatory courses in Mathematics (covering key
concepts in arithmetic, algebra, calculus, matrices), as well as R and Python to help them
prepare for the programme.

Practitioner-oriented insights from industry experts will help you develop solutions to world
problems using cutting edge analytical technique.

The Project Work in the final semester enables students to apply concepts and techniques
learnt during the programme.

The programme uses a Continuous Evaluation System that assesses the learners over
convenient and regular intervals. Such a system provides timely and frequent feedback and
helps busy working professionals stay on course with the programme.

The education delivery methodology is a blend of classroom and experiential learning.

Experiential learning consists of lab exercises, assignments, case studies, simulations and work
integrated learning activities.

Participants who successfully complete the programme will become members of an elite &
global community of BITS Pilani Alumni.

Option to submit fee using easy- EMI with 0% interest and 0 down payment.

MBA in
Business Analytics Apply Now
What are the programme
objectives?
Business Analytics enables organizations to effectively leverage data from
multiple sources in a seamless manner to make smart managerial decisions.
This programme is intended to impart the knowledge and skill sets essential for
data-driven decision-making. It helps the participants to determine which analytics
approach is most appropriate for a particular situation, and enables them to leverage big data
to deliver better business outcomes. The programme can benefit professionals working in a variety
of manufacturing and services industries that leverage big data and data analytics to either deliver
better solutions to clients and/ or improve the performance of internal functions such as marketing,
finance, HR, supply chain, and operations. The programme also gives the students exposure to the
applications of business analytics in different sectors such as investment banking, retail, optimization
consulting, risk advisory and assessment, fintech, etc. Participants will be able to learn and
understand the underlying technologies and how those can be effectively applied to make
data-driven business decisions and deliver value to their organizations.

What are the student learning outcomes?

After attending this program, the students will be able to:

 Apply critical thinking skills to solve Business Problems and make sound decisions.
 Demonstrate empathetic leadership skills in a dynamically changing business world.
 Operate in an ethically and socially responsible manner.
 Effectively apply modern management techniques for the benefit of their firms and society in general.
 Apply cutting edge frameworks, technologies and analytical methods to solve business problems.
 Design solutions leveraging artificial intelligence, machine learning, and digitization techniques.
 Apply deep analytical skills, business knowledge, and critical problem-solving expertise to efficiently
and effectively transform data into sound business decisions that give a competitive edge.
 Explain and communicate with a diverse set of stakeholders, and effectively manage teams/projects.

MBA in
Business Analytics Apply Now
Learning methodology

Attend online lectures over weekends

Lectures are conducted live via online classes. These lectures can be attended via the internet
using a computer from any location. These online classrooms offer similar levels of interactivity as
regular classrooms at the BITS Pilani campus.

Classes for students admitted during the period Apr 2023 - July 2023 will begin in July/Aug 2023.
The class schedule is announced within 1 week of completion of the admission process.

The online lectures are conducted usually over weekends for a total of 7-8 hours per week. If you
miss a lecture, you can also access the recorded lecture on the internet.

Digital learning
Learners can access engaging learning material at their own pace which includes recorded lectures from
BITS Pilani faculty members, course handouts and recorded lab content where applicable.

Experiential learning

The programme emphasises on Experiential Learning that allows learners to apply concepts learnt in
classroom in simulated, and real work situations.
This is achieved through the exposure to contemporary software packages in the Analytics Lab that can be
accessed remotely by the students.

Case studies and assignments

Carefully chosen real-world cases & assignments are both discussed and used as
problem-solving exercises during the programme

Project work
The fourth semester offers an opportunity for learners to apply their knowledge gained during the
programme to a real-world like complex project. The learner is expected to demonstrate understanding of
vital principles learnt across semesters and their ability to successfully apply these concepts

Continuous assessment

Continuous Assessment includes graded Assignments/Quizzes, Mid-semester exam, and

Comprehensive Exam.

MBA in
Business Analytics Apply Now
REMOTE LABS
for Management Students
The students enrolled in the WILP management programs have remote access to the
labs in the areas of finance, analytics, and general management. These labs play a vital
role in enhancing student engagement and enriching the “learning by doing” which has been
the cornerstone of BITS Pilani WILPD programs.

ANALYTICS LAB
The Analytics Lab hosts software packages such as Tableau, SPSS, Stata, @risk, StatTools, Eviews,
Anaconda Navigator, Tora, R, Python, and PowerBI among others. These packages help the students
perform basic as well as advanced analytics exercises that are related to their workplace or are covered in
the analytics courses offered in our management programs. This lab enables the students to perform
descriptive, predictive, and prescriptive analytics related to all the functional areas of finance, marketing,
supply chain management, HR management, etc. The lab has an adequate suite of packages to equip the
students to work on different types of data- numeric or text, structured or unstructured.

FINANCE LAB
The Finance Lab hosts state-of-the-art Bloomberg Terminals that capture real-time information about the
financial markets as well as the financial statements and valuable business information of the industry. The
databases such as "Prowess” are also made available to the students so that they can download the
information of various companies, sectors, and economies; and can undertake projects related to financial
accounting, management accounting, corporate finance, derivatives trading, portfolio optimization, equity
research, behavioral finance, and fintech among others. The Lab also hosts a simulation on working capital
management that gives the students rich experience in managing the working capital and increases their
absorption through experiential learning.

MANAGEMENT LAB
The Management Lab is equipped with software, simulations and digital resources that students can
leverage in core areas of management. The simulations help improve the decision-making skills, business
competence and integrating the application of learnings from various courses. With the Microsoft Project
software, the students would be able to plan, schedule, track, collaborate to successfully execute projects,
With the HSTalks Business & Management collection, students get access to the digital collection of
professionally produced multimedia lectures, case studies, interviews, and peer-reviewed journals by
renowned authorities in diverse subject areas such as Global Business Management, Finance, Accounting,
Economics, Marketing & Sales, Strategy, Technology, and Operations.

MBA in
Business Analytics Apply Now
Mode of Examinations
Examinations Mode Options applicable for students admitted in
Batch starting in July/Aug 2023.
Semester 1, 2, 3 & 4 have Mid-semester Examinations and Comprehensive Examinations
for each of course. These examinations are mostly scheduled on Friday, Saturday or Sunday.
During these semesters, in addition to the Mid-Semester and Comprehensive examinations, there
will also be Quizzes/Assignments conducted online on the Learning Management System (LMS) as
per the course plan in which the students need to participate. In the Semester 4 (Final Semester), the
student will be doing a Dissertation/Project Work as per the Institution’s guidelines.

Two Options on Mode of Examinations :

It is institute’s endeavour to offer two options on mode of exams at the time of the registration for each
semester of the programme. However, please note that Option 2 as explained below is offered purely on
the discretion of the institute. Availability of Option 2 is not assured and is subject to institute’s own
assessment of the feasibility of providing it. Students will need to choose one from the available option/s
provided by the institute at the time of registering for every semester. The two mode of exam options are
explained below:

Option 1 - Examinations at Designated Examination Centres:

Students choosing this option will need to appear in person for taking the examinations at the
institution’s designated examination centres as per the examination schedule, instructions, rules and
guidelines announced before every examination. These designated examination centres are at the
following locations: Bangalore, Chennai, Delhi NCR, Hyderabad, Pune, Mumbai, Kolkata, Goa, and Pilani. In
addition to these locations, Institution also has a designated examination centre in Dubai.

Option 2 - Online Examinations:

Students choosing this option can take the examinations online from any location e.g. office or home.
However the Institute at its discretion may choose not to offer this option and in such a case students will
need to take the examinations as per Option 1 that entails appearing for the examination at any one of the
designated examination centres. Also, to take an Online Examination, the student must possess a
Laptop or Desktop system with Two Web Cams (One Web Cam for the student’s frontal face view and
a Second Web Cam for the student’s and Laptop or Desktop system’s full side view during the exam),
a smart phone and good internet connectivity.
Please click here to refer to the complete details about mandatory IT and Non-IT Infrastructure
requirements for taking the online examinations. A student should choose this option only if the student is
confident to arrange the required mandatory IT Infrastructure and Non-IT Infrastructure to take the
examinations under this mode. Students opting for online examinations would require to log in to the
institution’s online examination platform as per the announce examination schedule and take the online
examinations in compliance with the institution’s defined instructions, guidelines, and rules which are
announced before all examinations.

MBA in
Business Analytics Apply Now
 Important:
While it will be institute’s endeavour to offer both the above options for students to choose
from at the time of registering for any semester, however availability of the online mode option may
not always be feasible or is assured and Institute at its own discretion could choose to offer only
Option 1 as mentioned above. Also note that The Institute regularly takes actions to optimize its
examination system and hence the mandatory IT and Non-IT Infrastructure requirements, instructions,
guidelines, and rules associated with both the above mentioned examination modes may change
anytime at the Institute's discretion. All students will need to 100% comply with any such changed
specifications announced by the Institute.

MBA in
Business Analytics Apply Now
What is the Eligibility Criteria?
To apply, candidates must possess one of the following qualifications:
 Employed professionals holding B.E./ B.Tech./ M.Sc./ Integrated First Degree of
BITS or its equivalent with at least 60% aggregate marks, and minimum one year
relevant work experience after the completion of the degree
OR
 Employed professionals holding a three year undergraduate degree such as B.Sc./ B.Com./
BCA with at least 60% aggregate marks, and having studied at least one course in mathematics or
statistics at the high school or higher level, and with minimum two years of relevant work experience after
the completion of the degree

Fee Structure
The following fees schedule is applicable for candidates seeking new admission during the
academic year 2023-24:

Application Fees Admission Fees Semester Fees

(one time) (one time) (per semester)

`1,500 `16,500 `63,500

EMI with 0% interest and 0 down payment

Instant EMI option with 0% interest and 0 down payment is now available that
allows you to pay programme fee in an easy and convenient way.
Instant online approval in seconds
No Credit Cards/ CIBIL score required
Easy & Secure online process using Aadhaar and PAN number
Anyone with a Salary Account with Netbanking can apply
Option to submit fee using easy- EMI with 0% interest and 0 down payment

Click here to learn more

All the above fees are non-refundable.

Important: For every course in the program institute will recommend textbooks, students would
need to procure these textbooks on their own.

MBA in
Business Analytics Apply Now
 Programme Curriculum
First Semester Second Semester
Financial and Management Accounting Marketing
Managerial Economics Advanced Statistical Methods
Quantitative Methods Foundations of Data Science
Managing People & Organizations Strategic Management &
Business Policy

Third Semester Fourth Semester

Financial Management Elective 1
Predictive Analytics Elective 2
Analytics for Competitive Advantage Project
Operations Management

Pool of Electives
Financial Analytics Analytics for Marketing
Project Management Analytics for Retail Industry
Data Visualization and Communication Operations Research Models
Analytics for HR Analytics for Investment Banking
Models in Marketing Financial Risk Models
Supply Chain Analytics Analytical Models in Finance

Choice of Electives is made available to enrolled students at the beginning of each semester. A limited
selection of Electives will be offered at the discretion of the Institute.

MBA in
Business Analytics Apply Now
 How to apply
Click here to visit the BITS Pilani Online Application Center. Create your login at the
Application Center by entering your unique Email id and create a password of your choice.

Once your login has been created, you can anytime access the online Application Center using your
email ID and password. Once you have logged in, you will see a screen showing 4 essential steps to be
completed to apply for the programme of your choice.

Begin by clicking on Step 1 - ‘Fill/ Edit and Submit Application Form’. This will enable you to select the
programme of your choice. After you have chosen your programme, you will be asked to fill your details in an
online form. You must fill all details and press ‘Submit’ button given at the bottom of the form.

Take the next step by clicking on Step 2 - 'Download Application PDF Copy’. This will download a pdf copy of
the application form on your computer.

Now, click on Step 3 - 'Pay Application Fee’ to pay INR 1,500/- using Net banking/ Debit Card/ Credit Card.

Take a printout of the downloaded Application Form and note down the Application Form Number that appear
on the top-right corner of the first page. This Application Form Number should be referred in all future
correspondence with BITS Pilani.

In the printout of the downloaded Application Form, you will notice on page no. 3 a section called the Employer
Consent Form. Complete the Employer Consent Form. This form needs to be signed and stamped by your
organisation’s HR or any other authorised signatory of the company.

Important: In view of work-from-home policies mandated by many organisations, a few candidates may not be able
to get the physical forms signed by their HR/ other authorised organisational representative. Such candidates may
instead request an email approval to be sent to their official email ID by the HR using the format available through
this link.

Further on page no. 4 of the printed Application Form is a section called the Mentor Consent Form. The Mentor
Consent Form needs to be signed by the Mentor.

Important: In view of work-from-home policies mandated by many organisations, a few candidates may not be able
to get the physical forms signed by their Mentor. Such candidates may instead request an email approval to be sent

Who is a mentor:
Candidates applying to Work Integrated Learning Programmes must choose a Mentor, who will monitor the
academic progress of the candidate, and act as an advisor & coach for successful completion of the programme.

MBA in
Business Analytics Apply Now
 How to apply
Candidates should ideally choose the immediate supervisor or another senior person
from the same organisation. In case a suitable mentor is not available in the same
organisation, a candidate could approach a senior person in another organisation who has the
required qualifications. Wherever the proposed Mentor is not from the same employing organization
as that of the candidate, a supporting document giving justification for the same should be provided by
the candidate’s employer.

Candidates applying to B.Tech. programmes should choose a Mentor who is an employed professional with
B.E./ B.S./ B.Tech./ M.Sc./ A.M.I.E./ Integrated First Degree of BITS or equivalent. Candidates applying to
M.Tech., M.Sc., MBA, M.Phil programme should choose a Mentor who is an employed professional with:

• B.E./ M.Sc./ M.B.A./ M.C.A./ M.B.B.S. etc. and with a minimum of five years of relevant work experience

OR

• M.E./ M.S./ M.Tech./ M.Phil./ M.D./ Higher Degree of BITS or equivalent

Further on page no. 5 of the downloaded Application Form, is a Checklist of Enclosures/ Attachments.

• Make photocopies of the documents mentioned in this Checklist

• Applicants are required to self-attest all academic mark sheets and certificates

Finally, click on Step 4 - 'Upload & Submit All Required Documents’. This will allow you to upload
one-by-one the printed Application Form, Mentor Consent Form, Employer Consent Form, and all
mandatory supporting documents and complete the application process. Acceptable file formats for
uploading these documents are .DOC, .DOCX, .PDF, .ZIP and .JPEG.

Upon receipt of your Application Form and all other enclosures, the Admissions Cell will scrutinise them for
completeness, accuracy and eligibility.

Admission Cell will intimate selected candidates by email within two weeks of submission of application
with all supporting documents. The selection status can also be checked by logging in to the Online
Application Centre.

MBA in
Business Analytics Apply Now
 WORK
INTEGRATED
LEARNING
PROGRAMMES

UGC Approval
BITS Pilani is an Institution of Eminence under UGC (Institution of Eminence Deemed to be
Universities) Regulations, 2017. The Work Integrated Learning Programmes (WILP) of BITS
Pilani constitutes a unique set of educational offerings for working professionals. WILP are
an extension of programmes offered at the BITSPilani Campuses and are comparable to our
regular programmes both in terms of unit/credit requirements as well as academic rigour.
In addition, it capitalises and further builds on practical experience of students through high
degree of integration, which results not only in upgradation of knowledge, but also in up
skilling, and productivity increase. The programme may lead to award of degree, diploma,
and certificate in science, technology/engineering, management, and humanities and social
sciences.

On the recommendation of the Empowered Expert Committee, UGC in its 548th Meeting
held on 09.09.20 has approved the continued offering of BITS Pilani’s Work Integrated
Learning programmes.

The material in this brochure is provided for educational and informational purposes. All the images that have been used belong to their
respective owners and have been picked up from the public domain.

MBA in
Business Analytics Apply Now
B2C_13042023
Let's start a conversation
to ignite the change you desire

https://bits-pilani-wilp.ac.in

Call:+91-80-48767777
admission@wilp.bits-pilani.ac.in