UNIVERSITI TEKNOLOGI MARA CAWANGAN KEDAH

FACULTIES OF BUSINESS AND MANAGEMENT

FACULTY BUSINESS & MANAGEMENT

BA - DIPLOMA IN BUSINESS STUDIES

FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

PREPARED BY:

NO NAME MATRIC NUMBER

1 MUHAMMAD NUR AQQIL BIN RUSLIM 2020879626

PREPARED FOR:
FATIHAH NORAZAMI BINTI ABDULLAH
 Table of content

No Content Page

1 Executive summary 2

2 MyENT registration 3

3 Project description 4-6

4 Business model canvas 6

5 Experiential learning 7

6 Conclusion 8

7 Appendices 9-11

1
Executive Summary

Osman and Ruby established the McBie Bakehouse in the midst of the pandemic in
February 2020. McBie is a stylised spelling of Mek Bi. Kelantanese younger females are
referred to as ‘Mek’ to indicate affection or familiarity. Ruby's shortened name is ‘Bi’. Selling
baked products to friends and family helped them launch this home-based business. They list
some of the things in an online store to expand their business. As of 2021, they have
concentrated on marketing choco jar as their major offering. McBie Bakehouse is one of the
bumiputera product brands offering chocolate jars with a variety of appealing features to entice
customers to purchase the product, including a wide range of flavors, toppings, quantity, and
pricing. McBie Bakehouse are using halal ingredients to make any of their products and
appropriate for all groups; they may be used as snacks, food to amuse guests, and snacks to fill
the stomach. The goal of McBie Bakehouse was to fulfill customers' needs for clean, halal, and
pure snacks while also ensuring ongoing customer satisfaction in line with the production of the
products sold. McBie Bakehouse was also committed to offering the best service in terms of
choco jar preparation and customer service at a set price. The goal of McBie Bakehouse is to
become a highly competitive supplier of snack food that can offer the greatest service in
satisfying customer needs, become a private limited company in the future, and have business
locations all across Malaysia.

2
MYENT Registration

3
Project Description

Choco Jar is a well-known brand of chocolate made with bubble rice today.People
nowadays love to buy choco jar because it's easy to handle and eat anywhere it can .
Besides,choco jars are also affordable and easy to get because there are many people
nowadays selling choco jars, even a student like me. The flavors of choco jars that McBie
Bakehouse produces include blueberry, matcha, strawberry, white chocolate, and chocolate.
Consuming a choco jar has many advantages, including boosting mood, enhancing blood flow,
and enhancing vision.

Since I exclusively accept cash-on-delivery from Sungai Petani to Seberang Jaya

because I live there, UITM Merbok students are of course my primary target market. Therefore,
only residents of that region will purchase my goods. The most frequent purchasers of choco
jars are those who enjoy chewing and eating whenever and wherever they are. This is as a
result of choco jars' vast range of various flavors, which are able to fascinate & attract the
interest of snack enthusiasts. They are extremely suited to be enjoyed by all communities in
Malaysia and beyond.

The purposes I chose McBie Bakehouse as my business because I want to create a

company empire that will boost both the national and religious economies. Besides, I want to
help McBie Bakehouse because they are still a newbie in business. Additionally, I want to use
the company as a platform to inform the public about financial management knowledge and
direct earnings toward philanthropic endeavors. Not to mention that helping my family is my top
goal. Without totally relying on my family for financial support, I want to provide for myself by
working for a living. As a student at a university, I require additional funding to complete my
studies. I made the decision to buy a wholesale choco jar from McBie Bakehouse in order to
ease my family's burden. Because of the nature of business, I can operate an online dropship
operation with just a little bit of cash-on-delivery work and internet connectivity.

I choose to take choco jars wholesale from McBie Bakehouse for my business activity
because reseller does not require high capital. Besides,McBie Bakehouse are so grateful and
excited to share the opportunity with those who are interested in earning extra income. They
have received a number of inquiries regarding the dropshipping program but as a new business

4
they are not confident yet to manage people so they offer a wholesale price 25-30% discount for
resellers with a very minimum purchase as low as RM108.00. Besides,the advantage is that by
stocking goods first, I can ensure the quality of the product from the supplier before it reaches
your customers.For instance, I taste a chocolate jar from McBie Bakehouse first and give an
honest review before selling it to customers.. In addition, the time to work is flexible. For
instance, after informing the customer, I will deliver the chocolate jar whenever I am available.

The entire platform for my business is online. With so many consumers online, social
media is the most direct method of business-to-consumer communication. Social media has
made it simple for me to get in touch with customer care agents to sell my goods. Additionally, I
can now receive, examine, and reply to client complaints more quickly and easily than ever
before. Consumers frequently don't even need to pick up the phone to speak with a corporation
about an issue. I can contact people through social media at a time that's convenient for both of
us.I utilize social media platforms like Telegram, WhatsApp, and Instagram.

I used my own earnings from a part-time job I had over the previous semester break to
purchase wholesale choco jars from McBie Bakehouse. All of the sales and the associated
revenue will be refunded to my bank account.The entire 48 choco jar has been sold between a
month.

5
Financial statement for month

REVENUE RM

Sales (RM 8 X 48 jar) RM 384

Total revenue RM 384

EXPENSES

Wholesale choco jar (48 jar) RM 294

Delivery RM 18
Total expenses RM 312

Total profit RM 72

Business Model Canvas

6
Experiential Learning
Running these businesses gave me a tonne of fresh knowledge and expertise.For those
who are just starting a business,my advice is to try to reduce the risk as possible. I take risks by
taking wholesale 48 jars of choco jar from a little-known company and start selling the products.
Alhamdulillah I manage to sell all the choco jars because I am confident I can sell all the choco
jars because of its affordable price.Next,start with modest funds as well. Because I take
wholesale,the cost has been cut by 25%-30% . I discovered how to market a product on social
media through a reseller. Being a reseller was initially the best option for me because I can put
prices on my own which means I can make more revenue.

It's nice to sell other people's products. Furthermore, because it is a little-known company,
people will be curious and want to try new products, so I will gain the customers' trust. On behalf
of the rider, or the person who always delivers items by motorcycle or car, the feeling when
customers smile and say thank you makes me want to keep running this business indefinitely.
Some customers who appreciate the seller more will leave a tip, even if it is small, it doesn't
matter because it will encourage me to sell quality items.

Next, entrepreneurship encourages creativity and invention. However, developing one's

own inner creativity and inventiveness is necessary. Only by using your skills can you make
them better. It is clear that becoming an entrepreneur has benefits. Both skills will be employed
in the future because they are necessary.

Last but not least, I also came to the realization that my business involves much more
than just selling goods; since I purchase in bulk from an unknown supplier, user satisfaction is
crucial if I want to win over another potential consumer. If the feedback doesn't meet your
standards, you must make the product better and learn from your errors to attract new clients.
We learned that running a business is a terrific career path that we can take in the future. My
meals are often cheap and delicious, and I consistently receive positive feedback.

7
Conclusion
After a month on the job,I reached several conclusions. A new business owner can easily
get started by becoming a reseller. The reseller can progressively grow the business from small
to larger with little initial investment. My viewpoint on entrepreneurship was influenced by this
experience. For instance, creativity and entrepreneurship are typically required for success in
sustainable corporate operations. Recognizing change, looking for opportunities, taking on risk
and responsibility, inventing, making better use of resources, creating new value that matters to
customers, and repeating the process are some characteristics of entrepreneurship. The pursuit
of one's own beliefs and interests, as well as an interest in societal change, are just a few of the
things that drive entrepreneurs. When pursuing a new opportunity, successful entrepreneurship
typically requires originality and invention or issue in an unique manner.Last but not least, we
should perform an analysis to identify our future strengths, weaknesses, opportunities, and
threats before establishing a firm. By realising this, precautions can be taken to mitigate the
effects of a hazard. I will therefore always provide my clients with the highest quality service and
never give up on realising my aspirations. I also hope I can make it in this business.

8
Appendices

- ADVERTISEMENT POSTER OF PRODUCT

-PRODUCTS ARRIVAL

9
-FEEDBACK FROM CUSTOMERS

10
-DELIVERY TO CUSTOMER

11