Data Analytics
Data Analytics
(Redirected from Data analytics) Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domains. Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes. Business intelligence covers data analysis that relies heavily on aggregation, focusing on business information. In statistical applications, some people divide data analysis into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data and CDA on confirming or falsifying existing hypotheses. Predictive analytics focuses on application of statistical or structural models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All are varieties of data analysis. Data integration is a precursor to data analysis, and data analysis is closely linked to data visualization and data dissemination. The term data analysis is sometimes used as a synonym for data modeling.
Contents
1 Type of data 2 The process of data analysis 3 Data cleaning 4 Initial data analysis 4.1 Quality of data 4.2 Quality of measurements 4.3 Initial transformations 4.4 Did the implementation of the study fulfill the intentions of the research design? 4.5 Characteristics of data sample 4.6 Final stage of the initial data analysis 4.7 Analyses 5 Main data analysis 5.1 Exploratory and confirmatory approaches 5.2 Stability of results 5.3 Statistical methods 6 Free software for data analysis 7 Nuclear and particle physics 8 See also 9 References 10 Further reading
Type of data
Data can be of several types Quantitative data data is a number Categorical data data one of several categories Qualitative data data is a pass/fail or the presense or lack of a characteristic
Data cleaning
Data cleaning is an important procedure during which the data are inspected, and erroneous data areif necessary, preferable, and possiblecorrected. Data cleaning can be done during the stage of data entry. If this is done, it is important that no subjective decisions are made. The guiding principle provided by Adr (ref) is: during subsequent manipulations of the data, information should always be cumulatively retrievable. In other words, it should always be possible to undo any data set alterations. Therefore, it is important not to throw information away at any stage in the data cleaning phase. All information should be saved (i.e., when altering variables, both the original values and the new values should be kept, either in a duplicate data set or under a different variable name), and all alterations to the data set should carefully and clearly documented, for instance in a syntax or a log.[2]
Quality of data
The quality of the data should be checked as early as possible. Data quality can be assessed in several ways, using different types of analyses: frequency counts, descriptive statistics (mean, standard deviation, median), normality (skewness, kurtosis, frequency histograms, normal probability plots), associations (correlations, scatter plots). Other initial data quality checks are: Checks on data cleaning: have decisions influenced the distribution of the variables? The distribution of the variables before data cleaning is compared to the distribution of the variables after data cleaning to see whether data cleaning has had unwanted effects on the data. Analysis of missing observations: are there many missing values, and are the values missing at random? The missing observations in the data are analyzed to see whether more than 25% of the values are missing, whether they are missing at random (MAR), and whether some form of imputation is needed. Analysis of extreme observations: outlying observations in the data are analyzed to see if they seem to disturb the distribution. Comparison and correction of differences in coding schemes: variables are compared with coding
schemes of variables external to the data set, and possibly corrected if coding schemes are not comparable. The choice of analyses to assess the data quality during the initial data analysis phase depends on the analyses that will be conducted in the main analysis phase.[4]
Quality of measurements
The quality of the measurement instruments should only be checked during the initial data analysis phase when this is not the focus or research question of the study. One should check whether structure of measurement instruments corresponds to structure reported in the literature. There are two ways to assess measurement quality: Confirmatory factor analysis Analysis of homogeneity (internal consistency), which gives an indication of the reliability of a measurement instrument. During this analysis, one inspects the variances of the items and the scales, the Cronbach's of the scales, and the change in the Cronbach's alpha when an item would be deleted from a scale.[5]
Initial transformations
After assessing the quality of the data and of the measurements, one might decide to impute missing data, or to perform initial transformations of one or more variables, although this can also be done during the main analysis phase.[6] Possible transformations of variables are:[7] Square root transformation (if the distribution differs moderately from normal) Log-transformation (if the distribution differs substantially from normal) Inverse transformation (if the distribution differs severely from normal) Make categorical (ordinal / dichotomous) (if the distribution differs severely from normal, and no transformations help)
Did the implementation of the study fulfill the intentions of the research design?
One should check the success of the randomization procedure, for instance by checking whether background and substantive variables are equally distributed within and across groups. If the study did not need and/or use a randomization procedure, one should check the success of the non-random sampling, for instance by checking whether all subgroups of the population of interest are represented in sample. Other possible data distortions that should be checked are: dropout (this should be identified during the initial data analysis phase) Item nonresponse (whether this is random or not should be assessed during the initial data analysis phase) Treatment quality (using manipulation checks).[8]
In any report or article, the structure of the sample must be accurately described. It is especially important to exactly determine the structure of the sample (and specifically the size of the subgroups) when subgroup analyses will be performed during the main analysis phase. The characteristics of the data sample can be assessed by looking at: Basic statistics of important variables Scatter plots Correlations Cross-tabulations[9]
Analyses
Several analyses can be used during the initial data analysis phase:[11] Univariate statistics Bivariate associations (correlations) Graphical techniques (scatter plots) It is important to take the measurement levels of the variables into account for the analyses, as special statistical techniques are available for each level:[12] Nominal and ordinal variables Frequency counts (numbers and percentages) Associations circumambulations (crosstabulations) hierarchical loglinear analysis (restricted to a maximum of 8 variables) loglinear analysis (to identify relevant/important variables and possible confounders)
Exact tests or bootstrapping (in case subgroups are small) Computation of new variables Continuous variables Distribution Statistics (M, SD, variance, skewness, kurtosis) Stem-and-leaf displays Box plots
Stability of results
It is important to obtain some indication about how generalizable the results are.[15] While this is hard to check, one can look at the stability of the results. Are the results reliable and reproducible? There are two main ways of doing this: Cross-validation: By splitting the data in multiple parts we can check if analyzes (like a fitted model) based on one part of the data generalize to another part of the data as well. Sensitivity analysis: A procedure to study the behavior of a system or model when global parameters are (systematically) varied. One way to do this is with bootstrapping.
Statistical methods
A lot of statistical methods have been used for statistical analyses. A very brief list of four of the more popular methods is:
General linear model: A widely used model on which various statistical methods are based (e.g. t test, ANOVA, ANCOVA, MANOVA). Usable for assessing the effect of several predictors on one or more continuous dependent variables. Generalized linear model: An extension of the general linear model for discrete dependent variables. Structural equation modelling: Usable for assessing latent structures from measured manifest variables. Item response theory: Models for (mostly) assessing one latent variable from several binary measured variables (e.g. an exam).
See also
Analytics Business intelligence Censoring (statistics) Computational physics Data acquisition Data governance Data mining Data Presentation Architecture Digital signal processing
Dimension reduction Early case assessment Exploratory data analysis Fourier Analysis Machine learning Nearest neighbor search Predictive analytics Principal Component Analysis Qualitative research Scientific computing Structured data analysis (statistics) Test method Text analytics Unstructured data Wavelet
References
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. ^ Adr, 2008, p. 334-335. ^ Adr, 2008, p. 336-337. ^ Adr, 2008, p. 337. ^ Adr, 2008, p. 338-341. ^ Adr, 2008, p. 341-3342. ^ Adr, 2008, p. 344. ^ Tabachnick & Fidell, 2007, p. 87-88. ^ Adr, 2008, p. 344-345. ^ Adr, 2008, p. 345. ^ Adr, 2008, p. 345-346. ^ Adr, 2008, p. 346-347. ^ Adr, 2008, p. 349-353. ^ Adr, 2008, p. 363. ^ Adr, 2008, p. 361-362. ^ Adr, 2008, p. 368-371. ^ Zeptoscope.synopsia.net (http://zeptoscope.synopsia.net/)
Adr, H.J. (2008). Chapter 14: Phases and initial steps in data analysis. In H.J. Adr & G.J. Mellenbergh (Eds.) (with contributions by D.J. Hand), Advising on Research Methods: A consultant's companion (pp. 333356). Huizen, the Netherlands: Johannes van Kessel Publishing. Adr, H.J. (2008). Chapter 15: The main analysis phase. In H.J. Adr & G.J. Mellenbergh (Eds.) (with contributions by D.J. Hand), Advising on Research Methods: A consultant's companion (pp. 333356). Huizen, the Netherlands: Johannes van Kessel Publishing. Tabachnick, B.G. & Fidell, L.S. (2007). Chapter 4: Cleaning up your act. Screening data prior to analysis. In B.G. Tabachnick & L.S. Fidell (Eds.), Using Multivariate Statistics, Fifth Edition (pp. 60 116). Boston: Pearson Education, Inc. / Allyn and Bacon.
Further reading
Adr, H.J. & Mellenbergh, G.J. (with contributions by D.J. Hand) (2008). Advising on Research Methods: A consultant's companion. Huizen, the Netherlands: Johannes van Kessel Publishing. ASTM International (2002). Manual on Presentation of Data and Control Chart Analysis, MNL 7A, ISBN 0803120931 Godfrey, A. B. (1999). Juran's Quality Handbook, ISBN 00703400359 Lewis-Beck, Michael S. (1995). Data Analysis: an Introduction, Sage Publications Inc, ISBN 0803957726 NIST/SEMATEK (2008) Handbook of Statistical Methods (http://www.itl.nist.gov/div898/handbook/) , Pyzdek, T, (2003). Quality Engineering Handbook, ISBN 0824746147 Richard Veryard (1984). Pragmatic data analysis. Oxford : Blackwell Scientific Publications. ISBN 0632013117 Tabachnick, B.G. & Fidell, L.S. (2007). Using Multivariate Statistics, Fifth Edition. Boston: Pearson Education, Inc. / Allyn and Bacon, ISBN 978-0205459384 Retrieved from "http://en.wikipedia.org/wiki/Data_analysis" Categories: Data analysis | Scientific method | Particle physics This page was last modified on 22 June 2011 at 09:28. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. See Terms of use for details. Wikipedia is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.