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MPI Digital Marketing Cheat Sheet

Digital marketing involves developing compelling content and products, driving traffic through paid and organic search, and optimizing campaigns using data and conversion tracking. Key tactics include choosing an SEO-friendly website platform, using calls-to-action, paid search/social ads, content marketing, and remarketing to reach prospects at different stages of the buying process. Analytics help identify visitor segments to target through cross-channel retargeting and personalized offers.

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160 views

MPI Digital Marketing Cheat Sheet

Digital marketing involves developing compelling content and products, driving traffic through paid and organic search, and optimizing campaigns using data and conversion tracking. Key tactics include choosing an SEO-friendly website platform, using calls-to-action, paid search/social ads, content marketing, and remarketing to reach prospects at different stages of the buying process. Analytics help identify visitor segments to target through cross-channel retargeting and personalized offers.

Uploaded by

hari
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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DIGITAL MARKETING CHEAT SHEET

Marketing 101 – SMART objectives, develop the best, most differentiated products and services you can
and content that proves it – helpful & insightful website, images, videos, downloadable assets – tell
people why you are unique!

Choose an SEO friendly, widely Use calls-to-action and don’t


supported website platform. just rely on a Contact Us page,
Wordpress is the most popular have your phone number visible
and for e-commerce Woo if you want calls.
Commerce, Magento &
Shopify.

Conversion Tracking Use data to optimise


“You can't
manage what Form completions campaigns, improve website
you can't Document Downloads journey & identify who is
measure“ Online Sales visiting your site. Analytics will
Telephone calls drive out inefficiency.
Online chat
B2B Buyers will likely have some intent before they contact
you, so website must carry them to this point. Ads drive
awareness and interest, but need remarketing.
Paid search – Google, Bing (ToF, MoF, BoF)
Paid social – Facebook, Linked In (MoF, BoF)
Organic search (SEO, SEM) – Google, Bing (ToF, MoF)

#1-5 of benefit. SEO


content-intensive, Sign up with your
needs to be unique & Google account
valuable. Research for valuable info
vocabulary of your on performance.
market & build links.

Wide range of ad types – display, text,


shopping - to reach prospects at all stages
of the funnel. Targeting by website,
interest, behaviour & keyword.

Use “cross-channel” tactics to


continue to reach users after Use Analytics to build segmented lists to market to e.g. limited-time offers
their first visit to your site. to those who download a brochure or datasheet.

Forrest Digital, Fusion Hive, North Shore Road, Stockton-on-Tees, TS18 2NB. Company # 04661876, VAT #814096045

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