CM
CM
MANAGEMENT
Socio-technical discipline
There are techniques that need to be applied in social context
Different people create an intersubjective reality (common understanding of what
should we do in order to create profit)
Actors
An actor intentionally seeks his goals and constructs a reality that works
Facts
A fact is an understanding of a phenomenon that we rely on
Evidence of a fact must be observable, testable, and readable
Evidence can be found by both qualitative and quantitative methods (choice
depends on the characteristics of the fact)
Historic costs, resources, …
Based on a practical and theoretical knowledge
Possibilities
Events that we can think of that might happen in the future
Not factual possibilities - cannot happen
Happen either before the actor initiates them or due to other forces
Markets, human's potential, …
Values
Motivators for actors to act
Helping chose from the possibilities
Basic values
Instrumental values (incentive system, recognition, …)
Strategy, culture, …
Communication
The bridge between one actor to another
Through communication existing facts, value and possibilities are challenged and
possibly changed
Cost management techniques, cost manager's skills, …
Construct causality
Possibilities are linked - one might include new possibilities and exclude others
In order to create factual possibility, we might need to make several factually
possible steps (you cannot fly, but you can buy a plane and fly)
Constructing reality - combining the four dimensions (fact, possibilities, values and
communications)
Practical knowledge - empirical evidence - what practice says
Theoretical knowledge - we can describe and discuss it with others in words
Knowledge is not a dogma - can be and should be challenged
Truth
Coherence - different sources communicate the same thing
Correspondence - failed budget - was it an illusion?
Pro-active truth
Pragmatic truth
Type of production factor represents the type of input to the production process;
this entry does not have a hierarchy.
Department represents where inside the organization the production factor has
been used.
Cost objective represents why the production factor has been utilized. Both
Department and Cost objective has cost hierarchies. Cost hierarchies are used
because we want to register the record as precise as possible, but without arbitrary
allocation.
Quantity of production factor shows how many units of the production factor that
has been used.
Cost is the standard cost per production factor unit.
Pagatorian Costs
- Expenditure derived cost concept
- Depreciation and interest are not part of the variability Accounting system
- Each cost has its own direct quantitative factors with which it varies proportionately
Divisibility
Direct and indirect costs
No definition as to what direct and
indirect cost (4 different dimensions) is
How far down in the hierarchy it should
be accounted for the cost
If c & d production both use a machine X,
it can be either noted in b, but then
information is lost, if we know how many hours can be used in c and d, then it can be
noted in individual departments (only if the measurement can be precise and does
not change in order not to spoil data)
Madsen’s costing system (registration of cost data – no allocation in the system) is called
“Variability accounting” from Goetz’ principles of non-arbitrary allocations.
All costs are variable in respect to a department and object dimension.
To have unbiased data one needs to record as much down their hierarchies as
possible (find the clearest link!)
Theme 3 – Allocation of indirect costs
Lecture 5 – History of ABC
Traditional ABC
Indirect Costs - what makes them so special, why it their allocation so important -> well, we
remember from BSc exercises that the overall profitability picture might change quite a bit
depending on how indirect costs are allocated, especially with several distinct
products/services.
Activity Based Costing is the subdivision of costs into certain cost objects based on their
activities. Therefore, costs will be allocated to products/ services in proportion to their
consumption of this activity.
It is a two-stage procedure (as mentioned by Hilton 2005 cited in the Gosselin paper) -
That’s the difference to traditional costing:
1. identification of significant activities and OH costs are assigned to activity cost pools
based on how these resources are consumed by the activities. There the logic is
about why (i.e. activity) are costs incurred, not where, e.g. the traditional
departments costing systems
2. the OH costs are allocated from each activity cost pool to each product line in
proportion of how much this makes use of it.
Indirect costs
What makes them so special… or especially so hard to manage?
Not per unit costs -> they cannot be traced; they have to be allocated
Cannot be traced directly
Cost accumulation is the collection of cost data in organized way by means of an
accounting system
Traditional costing - cost allocation based on volume drivers (direct labour hours, …)
ABC - cost allocation based on the activities
How does ABC assist the management process? -
understand how much certain processes costs and make informed decisions, more
details, engage with the processes, better understanding
Saying that activities cause costs – therefore the focus is on activities and not on “dollars”
ABC can in some cases be a good investment as it can identify unprofitable activities
ABC is most beneficial for companies with complex cost systems.
The ABC analysis is up to the user and the management to analyse - which decisions
are best suited to the company's situation and strategy.
The information from ABC can change a company's situation positively, as it forms
the basis for important decisions
Example of hospital admissions: this does not depend on the patient days of the stay but
rather of the number of admissions. Of course, we could choose time (h) instead, but it
would not be as meaningful
The big question is “What if we do not produce as much as we budgeted – i.e., changes in
volume occur”?
Unit level costs (they are not “wasted)”:
o can be acquired as needed (contingent on supplier’s, etc.)
o are variable with respect to output
o represent “flexible” resources, adjustable to meet changes in production
volume
Higher level costs (they will be “wasted” – here “utilization” is key):
o must be acquired in advance
o fixed with respect to output
o contain fewer flexible resources
are often “committed” resources instead
Require long-term strategic changes to be changed
The hierarchy allows the categorisation of various activities in understandable categories –
which are more or less manageable (e.g, a department manager is not able to influence
facility level decisions such as top management salaries, etc. not assigning her the
responsibility for these reduces the breaches of responsibility) which can then be linked to
unique cost drivers and thus facilitate cost control!
Time equations
What if however our transactions of one type from before (e.g. the orders) might have
different nuances of complexity?
Sort of splitting one activity into several variations of it, e.g. the shipment order
example:
0,5 + Y/N air fright (6,5) + Y/N special package (2,5) + Y/N other dummy variables, in
this case it could account for up to 9,5 minutes!
Kind of a process equation, able to reflect the granularity of processes (also in Stout
and Propri is mentioned the ordering process).
The only way to model these differences in a traditional ABC system is to include
separate new activities, each of which would require a separate cost pool and
associated activity cost driver (and separate estimate of practical capacity of
resources supplied).
Scalable!
Mostly suited for service organisations that require a lot of man-hours
REFLECTION
1. What is the validity of the time-driven ABC? Does it account for the real costs
absorbed?
Not really, does not reflect the real nature of how costs behave
We assume that all costs are to a certain extent variable
Not all unused capacity has the same level of ..
We cannot say that the account of variability is taken into account 100%
2. What are the consequences of the changed "unused capacity" focus?
3. Compared to traditional ABC, is the time driven ABC in fact easier to implement?
It is easier to implement (we cannot say the opposite), definitely easier to adapt
Data from ERP system makes it much easier
4. Is time-driven ABC fair - does it live up to the controllability principle?
It might make things a bit more fair - the unused capacity can be highlighted
He has the concept of variability that tends to grasp capacity constraints. And he uses
concept of reversibility in order to add a time dimension to cost management.
We remember that there are two alternative approaches for the valuation of inventory;
they are Variable (marginal) Costing and Absorption Costing.
In marginal costing, marginal cost is determined by dividing fixed cost and variable
cost. Only variable costs are charged to operation, whereas the fixed cost are
excluded from it and are charged to profit and loss account for the period.
Conversely, Absorption costing or otherwise known as full costing, is a costing
technique in which all costs, whether fixed or variable are absorbed by the total
units produced. It is mainly used for reporting purposes, i.e. for financial and tax
reporting -> Remember also Stock build up?
Definition: Marginal Costing is a costing technique wherein the marginal cost, i.e. variable
cost is charged to units of cost, while the fixed cost for the period is completely written off
against the contribution.
-> REFLECTING THE TRUE COST BEHAVIOUR!
The term marginal cost implies the additional cost involved in producing an extra unit of
output, which can be reckoned by total variable cost assigned to one unit. It can be
calculated as:
Marginal Cost = Direct Material + Direct Labour + Direct Expenses + Variable Overheads
The difference between product costs and period costs forms a basis for marginal costing
technique, wherein only variable cost is considered as the product cost while the fixed cost
is deemed as a period cost, which incurs during the period, irrespective of the level of
activity
Profitability: The ascertainment of departmental and product’s profitability is based on the
contribution margin.
Ask yourself the question: “Is it a function of the activity level performed?”
Yes: variable costs (function of external activity performed)
No: capacity costs
The basic capacities
Accommodation capacity (sites and buildings)
Material capacity (machinery, equipment, …)
Staff capacity
The associated capacities
Supplementary and substitutional capacity (everything that is missing and
needs to be bought)
Rights (patents, trade marks, …)
The purpose of the categorization is related to the concept of reversibility, that is, can the
cost be eliminated if sales of a certain product is stopped. Through several steps of
contribution margins, we can see the contribution of products to the overall profit.
Note that capacity costs have completely different management control characteristics and
should therefore never be allocated to product-levels.
They can be allocated to the product segments e.g, for the inspirational analysis, i.e.
to determine which segment is more profitable (never allocate capacity cost to
products)
Variability
- The relationship between the number of sales activity units and the number of
resource units
- When there is a one-to-one relationship, then it is a variable cost
- Is measured by the degree of variability
Reversibility
- The possibility to obtain and get rid of a resource
- Reversibility is not necessarily symmetric
- Reversibility refers to the time it takes from deciding to get rid of a resource until it
will have impact on the company costs. For instance, unit costs / variable costs will
have impact on costs the time you stop the activity. The cost labour will not have
impact before the period for being laid off has expired, for instance 2 weeks.
Madsen’s costing system (registration of cost data – no allocation in the system) is called
“Variability accounting” from Goetz’ principles of non-arbitrary allocations.
All costs are variable in respect to a department and object dimension.
To have unbiased data one needs to record as much down their hierarchies as
possible (find the clearest link!)
Lecture 9 RECAP
Variability Accounting and Capacity Cost Accounting
Strengths:
- Solid database designed to provide the foundation for all types of managerial
challenges.
- Both frameworks seem to have a “human touch”, i.e., the frameworks begin with a
solid understanding of the business context they are supposed to model.
Weaknesses:
- Complicated concepts that can be difficult to put into a practical context
- No precise and step-wise implementation guide
- Not accessible for an international audience
- According to Israelsen and Rohde very limited links to IT
Opportunities:
- Possible to implement (and scale) by means of IT
- If VA or CCA are part of an ERP-package, then it is likely that people will use it.
Threats:
- Can a dynamic business environment be a threat?
o Yes – but using a relational database platform helps you make easy and
consistent updates
- Must the level of dynamicity be taken into account when the depth of registration is
decided?
o No – because using a relational database platform helps you make easy and
consistent updates
Different from what we studied from the US, already in the early 19th century the
distinction between financial and factory accounting with the industrialisation.
Accurate costing, with the causation principle for the allocation of overhead – while the
viability of labour costs was already questioned (as allocation base).
We abandon the linearity assumptions here... not only linear cost development! As opposed
to the more linear cost behaviours that was assumed by the earlier models seen.
The cost theory in Germany was based on the Law of diminishing returns (Theory of
diminishing returns or increasing marginal costs) -> indicates the different cost structures.
The basic production function is not sufficient, a realistic analysis of cost behaviours is
possible only by tracing consumption of production (input) factors. Gutenberg develops a
multi-stage consumption function from which appropriate singular cost functions may be
derived.
(Variance analysis levels) Costs vary based on managements’ forecast of the expected
demand of products produced by adaption of:
Operating time - overtime when the other inputs are constant (over proportional
costs)
Operating intensity
Quantity of input factors
Gutenberg
Main takeaway from Gutenberg: Different combinations of cost functions - There is not one
and only cost function, but rather different combinations & constraints of input factors,
which in turn result in choices (costs do not automatically vary with production volume –
costs are consequences of managerial decisions). Further refined by Heinen and as a basis
for flexible standard costing
The basic production function is not sufficient, a realistic analysis of cost behaviours is
possible only by tracing consumption of production (input) factors:
• the same output can result in various cost levels.
• the linkage to the impact of management’s actions on total cost
• there is not one and only cost function, but rather different combinations &
constraints of input factors, which in turn result in choices
Eugen Schmalenbach
- Cost identification
- Cost registration
- Cost allocations
In his cost concept for managerial accounting, Eugen Schmalenbach includes ‘Additional
Costs’. These ‘Additional Costs’ mainly include salary for the owner and interest payment for
the equity invested. Why are these ‘Additional Costs’ important to include?
The concept additional costs has to be seen in the light of that Schmalenbach developed his
concepts for small personally owned companies. Accounts for such companies did not
include salary for the owner and other transaction between the company and the private
economy of the owner. In order to highlight these transactions and thereby create a more
precise picture of the resource spending inside the company, Schmalenbach found that
these additional costs had to be part of the accounts. From an economic perspective,
additional costs can be perceived as opportunity costs since the owner could have chosen to
work for a salary in in other company. The same is the case for equity, it could be invested in
another investment project.
His main opinion about accounting in a company is to support decision making – accrual
accounting methods to find the rules to calculate the negative a positive element of
economic benefits in a certain period.
Inadequacy of cash flows and financial accounting with linear depreciation of assets
influencing the profits of the periods, e.g. extraordinary expenses are no costs, but
opportunity costs are!
Discrepancies between expenditures and costs are caused by:
Temporal differences: e.g. linear vs. usage-based depreciation, delayed recording of
repair costs – all important for price determination on a actual consumption base
Material differences:
1. Expenses which will never become costs-> not purpose-oriented expenses
“(cost)neutral expenses” – similar to Worre’s capacity levels, secondary levels
(e.g. speculation activities or other that do not relate to production)
2. Costs which are different from expenses due to different accounting
valuation bases – opportunity costs (?)
Valuation (i.e. is there a resource consumption?): Schmalenbach insists on the need to
analyse and adjust expenses before these will represent actual input consumption, that is
cost. Only if costs are measured in terms of resource consumption will it be possible to
observe their true behaviour.
"Additional costs" - the opportunity cost - salary of the owner, equity invested in the
firm
Accrual accounting
Financial accounting is not sufficient for managerial decision making
o E.g., Linear depreciation is not important for managerial decisions, however it
is important for the external reporting
Specifics concepts and techniques - similar to ABC - cost pooling, allocation based on
activity (causation principle)
Only the basics costs are allocated (based on Schmalenbach)
Direct costs go directly to the products
Indirect costs go to the cost centres
Cost capacity presence - similar to cost of idleness
Schmalenbach - not impressed by ABC because it is not relevant for short term
neither for long term (too arbitrary to guide future estimates of cash flows)
- Discrepancies between expenditures and costs due to temporal and material
differences
- Two main principles:
1) Accrual accounting: to find the rules to calculate the negative and positive
elements of economic benefits in a certain period.
2) Valuation: the need to analyse and adjust expenses before these will
represent actual input consumption, that is cost
- Managerial support at the centre of cost accounting
- “Additional costs”, can be perceived from an economic perspective as opportunity
costs
Flexible Standard Costing isolates cost consumption of the cost centres and consolidates
cost consumption in accordance with the workflow in the organisation. During the
consolidation process direct costs and indirect costs are kept separated. In addition, primary
costs and secondary cost within the both direct and indirect costs are kept separated. This
will keep the company cost structure transparent throughout the consolidation process
EX POST control: variance analysis!
Resource centric view: Cost is a function of the resources consumed to produce output
Important is the way in which costs are examined and determined if they are fixed or
variable:
Direct costs -> follow the principle of cause-effect (here labour is considered direct)
Primary = classic costs
Secondary = transferred-in costs
The distinction between direct and indirect costs and keeping these cost categories isolated
when costs are consolidated trough several production cost centres allow managers to
make right economic decisions concerning production volume, because fixed costs will not
be transformed into variable costs from cost centre to cost centre.
Why is that? – because the costs maintain their traits throughout the consolidation process
The distinction between primary cost and secondary costs allows to see the costs that are
effects of decisions made inside the specific cost centre and thereby hold the cost centre
manager accountable for these costs only.
Cost centres have tended to be designed so that each centre revolves around a single
”activity” where each department has only one cost driver (e.g. the number of tests
performed):
Hence, activity-specific cost centres accomplish the same as ABC does.
Riebel defines costs as the cash consequence of a certain decision. The decision involves a
certain time horizon. His definition of costs is hence similar to the concept of relevant cost
for decision making. The framework fits well for decisions that can be isolated and fixed in
time and space. But when related aspects of the decisions cannot be made at the same
time, as is the case for many long-term decisions, then important elements must be left out
because their cash impact cannot be considered to be part of the decision.
With Riebel we have an extreme example or the time dimension in costing! Relative
because it is time dependent and an example of extreme marginal costing
In times dominated by absorption costing, Riebel found his way through several industries
since being a chemist in 1949, a time dominated by absorption costing (full costing as
opposed to marginal costing). He kept his scientific approach.
The central problem which inspired Riebel’s concepts was an accounting problem
faced in particular in the chemical industry: the cost allocation to joint products!
The problem of a series of arbitrary choices to the splitting point and the
identification of the by-products’ costs.
Riebel: lack of independence of measurement and reliability and validity of cost
allocation to support decisions in the old systems
His conclusion: any allocation of joint production costs to separate units of output is
arbitrary! Consequently, the appropriate accounting system to joint production must
be a contribution costing technique!
The Grundrechnung basically related to the Riebel’s 4th requirement, that management
should be able to use (retrieve) relevant data for specific decisions (different costs for
different purposes). Separation of original data on one hand, and all forms of data
application on the other
Database intended to store as many attributes concerning the costs as possible. The
idea is that we cannot know in advance what type of questions we would like to
raise in the future, therefore we need to store as much data as possible in its raw
form
Separation of original data on one hand, and all forms of data application on the
other Theoretically only “hard’ data are to be stored at the most disaggregated level
like” elements in a construction set” (Riebel).
Physical quantities and values should be segregated to allow adjustments
Useful for Periodic and standard evaluations (dashboards) and singular, ad-hoc
evaluations
Store as many attributes to each single data item as possible, this is a problem in real
life (see raw data) -> DOWNSIDE: the high degree of registration in practice (e.g. Raw
material and all the required attributes for serving the decisions).
Replacement Value:
Replacement value becomes relevant due to Riebel’s definition of cost. He defines costs as:
cash impact from a specific decision made.
Part of this decision can be to buy new raw material in replacement for the raw
material used. This means that if you use for instance raw materials the cost will be
the price you have to pay in order to replace the material at stock. If that is the case,
this cost data is needed in order calculate the cost related to the decision.
Not the production decision but the replacement decision would generate the costs,
the production decision could be “for free”!
Main principle: any allocation of joint production costs to separate units of output is
arbitrary! Consequently, the appropriate accounting system to joint production must be a
contribution costing technique (different form Stand. Felx Costing where part of the
overhead is allocated, Riebel thinks this is not for an additional unit of product, but for
having costs centres ready to operate instead)
TIME ELEMENT: Only if we record and depict the chronological decision points, the
beginning, and the end of binding, can we recognise the “becoming sunk” of planned cost
and expenses, the beginning and ending of irrelevance for future decisions as well as the
stretch of time where responsibility control is limited to the keeping and use of the potential
(capacity)
-> Time is a crucial element to determine which costs to consider and which not!
Revenues are defined accordingly (positive and negative decision consequences) • Cash =
objective value
The practical limitations of Riebel’s approach are that all future decisions (the
sequence) must be perfectly known.
As many decisions as possible in a sequential manner -> complicated to use in
practice / impossible without arbitrariness.
The decision maker needs to know the entire decision sequence ex ante (this
would however only really possible ex post)
Cash consequences must be perfectly known
Requires a series of simplifications of the environment – uncertainty is not
considered!
Generic concept of direct costs: Now cost that in other systems would be overhead (R&D,
admin, etc.) become direct costs in relation to a specific decision
-> Increasing complexity because all decisions need to be defined ex ante!
-> This would make the identification of reliable and valid contribution margins
Total cost management system (target + kaizen costing) allows these targets! Total = in all
the life cycles of a product as well as the involvement of all people involved
LEAN production
- Some excess inventory is necessary and desirable in order to produce customized
products in JIT productions
Lecture 16 - exercises
Lecture 17 – Quality Costing
- High proportion of overall costs
- Quality control – reactive
- Quality assurance – proactive
- Quality costs – expenditures incurred by the producer, user and by the community,
associated with product or service quality
- Quality-related costs – expenditures incurred in defect prevention and appraisal
activities plus the losses due to internal and external failure – ensuring and assuring
quality
- Measuring brings management’s attention and help identify the spaces for
improvements – first step towards control and improvement
- Better to prevent than to cure
- Connected to opportunity costs - the market shares the company is going to lose if
they produce low quality products and the customers start buying from the
competition
- Continuous improvement process in order to reduce the quality costs
- Problematic because it is out of sync with the TQM idea – continuous improvement
of quality – utopia
- Constantly stretching the curves -> they become irrelevant
Barriers to entry
- Economies of scale
- Product differentiation
- Absolute cost advantage – sunk costs
- Capital requirements
Applying Strategic Management Accounting
Strategic Management Accounting Components
1) Strategic positioning
- Understanding the market
- Creating financial models supporting decision-making (budgets, investment
decisions)
- Understand with what the product contributes to the customer’s experienced
value (????)
- Understand competitors (cost structure, financial power, …)
2) Getting a customer and market focus
- Customer profitability analysis
- Competitor analysis
- Brand value accounting (how customers see us? Investment in brand value?)
3) Strategic decision support
- Revised profit and loss accounts (long-term thinking, how to depreciate
investments in smarter working)
- Revised contribution analysis (less focus on contribution margins)
4) Strategic cost management
- ABM
- Quality costing
- Life-cycle costing
- Target costing and kaizen
5) Strategic performance management/measurement
- Balance scorecard
- Intellectual capital investment
- EVA (economic value added)
- Shareholder value
Strategic Management Accounting in practice
- Kim Langfield-Smith: SMA concepts can be found, but since companies have a
tendency to behave autonomously the validity of the surveys are low
- Since Bromwich’s paper – SMA has entered the MA scene
Indirect effect
- Strategy talk is influenced by understanding the role of management accounting
- SMA might not be using specific techniques but using traditional techniques in more
strategic way
Lecture 19: SMA – market perspective
Exam 2017 – value chain analysis
Strategic positioning analysis and profit variance analysis
Role of Cost Management
Variance analysis - needs to be performed at deeper levels to find the underlying problems
Critique
- More a costing approach than a cost management framework
1) Main focus is to provide cost estimates for purchasing
2) Less focus on changing the cost levels and cost structures
- Perhaps mainly interesting for companies with low purchasing power compared to
the supplier
- Or companies that purchase standard components, but terms of delivery differ
between suppliers and may be negotiable
Key takeaways
- From the perspective of a single company the purpose of participating in inter-
organisational relations is access to relevant resources and flexibility
- Interorganisational relations challenges management:
1) Loss of possibility for intervention
2) Loss of information
3) More venerable (ctihodný)
- Management accounting models in the shape of computer software can increase
exchange of information and embrace the relationship
- Focus on trust can reduce the perception of vulnerability
- Power can help you keep focus on the purpose of the relationship
- M&T change focus from the single company as the stable entity to the network as
the stable entity
- M&T identifies two management technologies
1) Self-regulating mechanism – allows interaction and exchange to occur
unobtrusively “self-regulating mechanisms stabilise the flow of interaction in
the network by making the circulation of money predictable, which allows
the ongoing, task-oriented interaction to take place in terms of exchange of
information, clients, projects and knowledge without having to consider
money flows”
2) Orchestration mechanisms – define the boundaries and rules for interactions
“directly guide the transformations of the network, its participants and
complementarity relations. It transforms the segmentation of links in the
network through discrete actions where the question of money and
investment is addressed head on. This may produce conflict. When conflict
exists the concern for trust is at its highest, not in terms of a benevolent
acceptance of others and mining their interest, but as a general absence of
trustworthiness. This absence of trustworthiness is used to claim that
decision-making does not abide with the ‘operating principles’ of the network
phenomenon.
- Partners come and go but the network enterprise continues, as it is not primarily
dependent on a specific set of partners. It is more dependent on the procedures that
allow any partner to interact with other partners or are expeller either calmly
through the effects of self-regulating mechanism or through direct conflict e.g., in
relation to orchestrating mechanisms
- The network enterprise is to a large extent the management control technologies
- The individual firms do not constitute the network – it is constituted by the rules
inscribed in management control technologies, which is why the network in an
enterprise
Power
- Trust is slow – it requires successive positive experience to be effective
- High trust ties the parties together, which makes it difficult to break the relations
- Trust is an issue only when it is not present (Mouritsen and Thrane)
- Power can be also used for absorbing uncertainty
- Power does not have the same weakness as trust (power can be used immediately,
to the extent that you are able to define what you want and to sanction what you do
not want; power does not involve a personal investment and therefore a break of
the relation is not a personal defeat)
- All illustrations: trust is a picket from which you step by step make the leash longer,
power is a fence
- Theoretical framework is governmentality
- Ability to set the agenda
- Being able to decide what is right and what is wrong makes it possible to manage at
the distance via different management technologies
- People have free will – they do not always do the right things
- Power is conducted in a constant battle between the parties concerning who is right
- Involved parties construct common understanding and direction for future actions
- Governmentality is done by management technologies (budgets, BSC)