LESSON 2

ART MANAGERS, CURATORS,ART DEALERS,ART BUYERS.

PRE-DISCUSSION

Today, commercial art galleries are part of every city’s cultural life and play a
central role in the development of the art market. Given their importance – and their
position, located on the intersection of culture and commerce – surprisingly little is
known on the economics of art galleries, with art and business remaining reluctant
bedfellows and the mere talk of the back room. It seems, however, that art galleries can
no longer hide from market reality.

What to expect:

1.Identify persons involve in art galleries.

2. Differentiate the works of each persons in art gallery.

3.

LESSON OUTLINE

Galleries have multiple roles, both visible and invisible: to incubate and support

their artists, often by going above and beyond the normal work of putting on shows,
promoting their artists, and selling the works; and to providing services such as financial
management or book publishing, in order to help their artists.

Who are persons involve in the art galleries? They are the art managers,art curators,art
dealers and art buyers.
Art managers, sometimes called art directors, works for art galleries, and agencies,
motion picture companies, graphic design firms, publishing organizations .Some are
self-employed.

Since art managers are responsible for overseeing the art aspect of a production, they
should be able to lead a team, work well under pressure and think outside the box.

An art manager oversees art projects that appear in books, cartoons, classifieds, blogs,
brochures, books advertisements the design development that usually appear in motion
pictures, magazines or newspapers, websites and professional journals, among others.
They decide how to present photographs, animations, graphics and other artwork to
target audience.

The art manager performs research, analyzes target markets and considers the artistic
requirements of clients. Most art managers are also the ones who hire, train and
supervise artists, animators or cartoonists, illustrators, photographers, graphic
designers or other employees within the department. They also show proper work
etiquette and professional approach on all challenges to encourage the artists, illustrator
and designers in new and upcoming projects that would seem to intimidate them.
ART curators

In the art world, the title of "curator" identifies a person who selects and often
interprets different works of art, whether they be paintings, statues, tapestries, or
video art. In addition to selecting works, the curator is often responsible for writing
labels, catalog essays, and other content supporting art exhibitions.

Art curators have an eye for a variety of art forms and a passion for staging artwork
in a way that creates interest in the exhibition space—whether it is small or large,
contained within four walls, or staged outdoors.

As part of their regular duties and tasks, an art curator may perform some or all of
the following:

 Manage collections by recording and cataloging artwork and items in

collections
 Research objects to document identification and authentication
 Develop, plan, and execute various exhibitions
 Write acquisition and exhibition proposals
 Plan the presentation and installation of artwork and objects
 Create labels and interpretive materials for artwork
 Train docents and other museum staff on the exhibition's presentation and
information.
 Play an active role in the art community by publishing research and
information to journals, catalogs, and books
 Have updated information about the art market and in-depth knowledge of the
collections and exhibitions they manage.
 ART dealers

An art dealer is a person or company that buys and sells works of art, or
acts as the intermediary between the buyers and sellers of art.

 An art dealer in contemporary art typically seeks out various artists to represent,
and builds relationships with collectors and museums whose interests are likely
to match the work of the represented artists. Some dealers are able to anticipate
market trends, while some prominent dealers may be able to influence the taste
of the market. Many dealers specialize in a particular style, period, or region.
They often travel internationally, frequenting exhibitions, auctions, and artists'
studios looking for good buys, little-known treasures, and exciting new works.
When dealers buy works of art, they resell them either in their galleries or directly
to collectors. Those who deal in contemporary art in particular usually exhibit
artists' works in their own galleries. They will often take part in preparing the
works of art to be revealed or processed.

Art dealers' professional associations serve to set high standards for

accreditation or membership and to support art exhibitions and shows.

It typically seeks out various artists to represent, and builds relationships with
collectors and museums whose interests are likely to match the work of the
represented artists. When dealers buy works of art, they resell them either in
their galleries or directly to collectors.
ART Buyers
What does an art buyer do?
It is an art buyer's job to produce commercial advertising projects while
maintaining creative integrity within a budget. They understand all of the project
needs and are able to source the appropriate vendors.

SUMMARY

Art managers, sometimes called art directors, works for art galleries, and
agencies, motion picture companies, graphic design firms, publishing
organizations. A curator is a person who selects and often interprets different
works of art, whether they be paintings, statues, tapestries, or video art and
often responsible for writing. An art dealer is a person or company that buys and
sells works of art, or acts as the intermediary between the buyers and sellers of
art. It is an art buyer's job to produce commercial advertising projects while
maintaining creative integrity within a budget.

ASSESSMENT/ENRICHMENT
 A. Answer the following questions in at least 2 or 3 sentences only.
1. If given an opportunity, which of the following work mentioned above would
you like to engage yourself and why.
2.How would you develop art consciousness particularly visual art in your
school?

ASSIGNMENT:

What are the processes in art?

REFERENCES:

https://www.artsy.net/article/artsy-editorial-galleries-support-artists

https://www.greatsampleresume.com/job-description/examples/arts/manager

https://www.thebalancecareers.com/what-do-art-curators-do-1295684

https://en.wikipedia.org/wiki/Art_dealer