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DR Amit Kumar Lal, Founder Skillics Learning Solutions

The document discusses McClelland's theory of needs, which identifies three main types of needs that motivate people: the need for achievement, the need for power, and the need for affiliation. It describes each need in more detail - those with a need for achievement like competition and responsibility, those with a need for power seek status and control over others, and those with a need for affiliation value belonging to a group above risk or competition. In conclusion, it states that these three needs drive motivation and are shaped by culture and life experiences.

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imdad ullah
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264 views

DR Amit Kumar Lal, Founder Skillics Learning Solutions

The document discusses McClelland's theory of needs, which identifies three main types of needs that motivate people: the need for achievement, the need for power, and the need for affiliation. It describes each need in more detail - those with a need for achievement like competition and responsibility, those with a need for power seek status and control over others, and those with a need for affiliation value belonging to a group above risk or competition. In conclusion, it states that these three needs drive motivation and are shaped by culture and life experiences.

Uploaded by

imdad ullah
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Dr Amit Kumar Lal

Skillics Learning Solutions

Dr Amit kumar lal, Founder Skillics Learning Solutions


McClelland’s theory of Needs
• There are three types of needs –
1) Need for achievement
2) Need for power
3) Need for affiliation

Dr Amit kumar lal, Founder Skillics Learning Solutions


Need for Achievers
• The people who have the drive to excel
• They want to do something different from other
• They like competition and always want to stay on the
top
• They like jobs where there is personal responsibility,
moderate risk and feedback related to their work

Dr Amit kumar lal, Founder Skillics Learning Solutions


Need for Power
• Desire to have impact on others
• They like to control and influence others.
• They are always concerned about their status and
prestige.

Dr Amit kumar lal, Founder Skillics Learning Solutions


Need for Affiliation
• Wants to belong to the group.
• Wants to be liked, and will often go along with
whatever the rest of the group wants to do.
• Favors collaboration over competition.
• Doesn't like high risk or uncertainty.

Dr Amit kumar lal, Founder Skillics Learning Solutions


Key Points – IN a Nutshell
✓Every person has one of three main driving motivators: the needs for
achievement, affiliation, or power.
✓These motivators are not inherent; we develop them through our
culture and life experiences.
✓Achievers like to solve problems and achieve goals.
✓Those with a strong need for affiliation don't like to stand out or take
risk, and they value relationships above anything else.
✓Those with a strong power motivator like to control others and be in
charge.
Dr Amit kumar lal, Founder Skillics Learning Solutions

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