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Chapter 1

The document discusses consumer behavior and how marketers can use technology to better understand and target consumers. It begins with four questions about the relationship between consumer behavior and marketing, the importance of ethics in marketing, and how technology can improve customer retention and bonds. It then provides seven multiple choice questions about key concepts in consumer behavior like what a consumer is, influences on consumer behavior like culture and social class, and how marketers can segment consumers.

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Hajra Arif
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
233 views

Chapter 1

The document discusses consumer behavior and how marketers can use technology to better understand and target consumers. It begins with four questions about the relationship between consumer behavior and marketing, the importance of ethics in marketing, and how technology can improve customer retention and bonds. It then provides seven multiple choice questions about key concepts in consumer behavior like what a consumer is, influences on consumer behavior like culture and social class, and how marketers can segment consumers.

Uploaded by

Hajra Arif
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Chapter # 1 CB

Technology-Driven Consumer Behavior

Q1. Describe the interrelationship between consumer behavior and the marketing concept.
Q2. Define the societal marketing concept and discuss the importance of integrating marketing
ethics into a company’s philosophy and operations.
Q3.How can marketers use technology to improve customer retention and enhance their bonds
with customers?
Q4. Locate two websites that you visit regularly and discuss how they can (and probably do)
track your behavior and enable marketers to target you more effectively.

Multiple Choice Questions:


1. Any individual who purchases goods and services from the market for his/her end-use is called
a..................
a. Customer b. Purchaser c. Consumer d. All these.

2. ------------ is nothing but willingness of consumers to purchase products and services as per their
taste, need and of course pocket.
a. Consumer behavior b. Consumer interest c. Consumer attitude d. Consumer perception

3. ________________ emphasize(s) that profitable marketing begins with the discovery and
understanding of consumer needs and then develops a marketing mix to satisfy these needs.
a. The marketing concept b. The strategic plan c. The product influences d. The price
influences.

4. ________________ is one of the most basic influences on an individual’s needs, wants, and
behaviour.
a. Brand b. Culture c. Product d. Price

5. In terms of consumer behaviour; culture, social class, and reference group influences have been
related to purchase and _______________.
a. Economic situations b. Situational influences c. Consumption decisions d. Physiological
influences
6. ____________ (is) are transmitted through three basic organizations: the family, religious
organizations, and educational institutions; and in today’s society, educational institutions are
playing an increasingly greater role in this regard.
a. Consumer feedback b. Marketing information systems c. Market share estimates d. Cultural
values

7. ___________ develop on the basis of wealth, skills and power.


a. Economical classes b. Purchasing communities c. Competitors d. Social classes

8. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a
___________________.
a. Decline in the influence of religious values b. Decline in communal influences c. Strong
awareness of brands in the market d. Strong awareness of pricing policies in the market

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