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Dealing With Print and Electronic Media

The document discusses print and electronic media. It provides details about newspapers, magazines, books, radio, television, and social media as examples of print and electronic media. It outlines some key advantages and limitations of both print media (e.g. cost, shelf life) and electronic media (e.g. outreach, speed). It also compares how print media allows storage of articles for future use while electronic media provides faster news delivery.

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Gazala Khan
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
144 views

Dealing With Print and Electronic Media

The document discusses print and electronic media. It provides details about newspapers, magazines, books, radio, television, and social media as examples of print and electronic media. It outlines some key advantages and limitations of both print media (e.g. cost, shelf life) and electronic media (e.g. outreach, speed). It also compares how print media allows storage of articles for future use while electronic media provides faster news delivery.

Uploaded by

Gazala Khan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Dealing with print and electronic

media
The main intent of any media is to pass
information to pubic. Be it electronic or print
media, the public needs to be aware of the news.
Most of the people in daily lives start with print
media and gradually, as the day passes by, switch
to electronic media.
It is a medium that disseminates printed matter
and is responsible for gathering and publishing
news in the form of newspapers or magazine.
Dealing with print and electronic media
Print Media
Print Media includes:
• Newspapers
• Magazines
• Books
Choice of reading – Allows user to read anytime and can
be carried anywhere.
A much affordable form of media when compared to
electronic.
For an individual, it’s quite an easy proof for any sort of
information – People specially living in rural areas can
easily afford a newspaper as compared to TV’s etc.
Dealing with print and electronic media

Importance of Print Media


• Information- free flow of information in major
democracies.
• Entertainment- Humor columns, comics, feature
stories, crossword puzzles and word and number
games continue to stir interest for several readers.
• Advertising- advertising products and services.
• Making formal impression.
• Legal requirements
• Permanent, unchangeable and formal record.
Dealing with print and electronic media

Importance of Electronic Media


• A more advanced form of media.
• Introduces more revenues and job opportunities.
• Relatively a more innovative form of media. Thanks to motion
pictures, animation etc.
• A variety of options available unlike print media. People can
surf through different channels, site etc.
• Very appropriate for instant POLLS reviews of public.
• Works better for people with hearing and seeing disabilities.
• Can be reached faster and can be made LIVE.
Dealing with print and electronic media

• Be formal not careless.


• Create concise, creative and informative headlines.
• Get and stay involved.
• Be honest.
• Think before you post
Advantages of Print Media
• Recordable and accurate history.
• Durable unlike electronic media which can be erased by virus
or bug.
• More genuine and authentic information.
• Articles can be posted anonymously.
• Loyal leadership .
• Eye amongst public : Newspaper and Magazines.
• Leaflets, brochures : excellent ways to advertise.
Limitations Of Print Media
• Cost incurred can be expensive.
• Shelf life of the medium is limited.
• May not always give you a wide reach.
• Target group oriented, of one kind may be missed by the other
group of audience.
• Planning months in advance for the print media to develop.
• Useless for illiterate people.
• Too many advertisements may get lost in editorials and the
like.
Electronic Media
Electronic media are media that uses electronics or
electromechanical energy for the end-user (audience) to access
the content.
Importance Of Electronic Media
• Wide spread with no limits and boundaries.
• Highly influential on the part of learner.
• Major source of entertainment in today’s era.
• Power to change the people’s mind.
• Facilitate easy understanding of the subject.
Dealing with print and electronic media

Electronic Media
Includes:
• Radio
• Movies
• Television
• Social Networking
• E-Mails
• Text Messaging
• Blogging and Micro blogging
• Videos
Advantages of Print Media
• Large information storage capacity.
• Ability to communicate over vast distance.
• More environmental friendly.
• Faster than any media.
• Updated with new information.
• Saves time and energy.
• Outreach more heterogeneous audience.
• Messages can be communicated within no time.
• Helps in the development of rural people who are illiterate.
Limitations of Print Media
• Cost is high.
• No use without electricity.
• Depth in relationships are affected.
• Addiction to it can be harmful.
• Authenticity of the website can be an issue.
Print VS Electronic Media
• Print media is being • Electronic media is
challenged by its better than printed
electronic media media, Because
counterpart. electronic media like
computer give us lots
of information than
printed media
Print VS Electronic Media
• Print Media allows • But Electronic
reader to store away medium is a much
articles that be used more faster way of
any time in the providing news to
future. people.
Print VS Electronic Media
• Print media is more • Intense competition
capable than between electronic
electronic media to media entities lead
deliver localized to broadcast of
news that may speculative news.
interest city or Print media does not
district resident suffer from the
adverse effects of the
“Breaking News”
phenomenon

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