VISUAL BASIC ELEMENTS

COLORS AND
COLOR CODES Status: February 2019
COLORS
COLOR PALETTE
The interplay of the primary colors Pantone PRIMARY COLORS SECONDARY COLORS
green, white, gray, and violet is a vital part B. Braun primary colors are the principal If necessary, secondary colors may also be
of the B. Braun brand identity and it effec- colors for the brand identity. Generous use used (e.g. for illustrations or info graphics).
tively differentiates the brand from the of white as a background guarantees the Because the presentation of B. Braun
competition. A range of secondary colors is optimum effect of our corporate color Pan- should always be dignified and never garish,
available to complement the primary colors. tone Green. Violet may be used for accents. secondary colors should only be used in
moderation and for a clear purpose. The
rule of thumb is never to use more than
two secondary colors to complement the
primary colors.

Primary colors

Green White Black/Gray Violet

Primary colors for

accentuation

Secondary colors

Red Dark-red Orange Yellow Lime Blue Dark-blue

B. Braun Brand Identity | Visual Basic Elements | February 2019

COLORS
COLOR VALUES PRIMARY COLORS
In order to guarantee that B. Braun corpo- COLOR GRADATIONS TIP: SPECIAL COLOR AND CMYK RENDI-
rate colors are reproduced as uniformly as Corporate colors may also used in gradations TION OF B. BRAUN GREEN
possible in all media, specific color values – of 80, 60, 40, and 20 per cent of the corre- The B. Braun corporate color - Pantone
including half-tone screening – have been sponding full tone. Green – is a standard color from the Pan-
defined for the relevant reproduction pro- tone color system. This shade can only be
cesses and color systems. BLACK & WHITE reproduced 100 % accuracy in offset print-
The rule for the conversion of corporate ing. In digital printing, only four colors are
Pantone Green to black is: 100 % B. Braun used (cyan, magenta, yellow and black), so
green = 100 % black. Since corporate green the corporate color must be reproduced
is the central brand recognition character- using these colors; however, it is only pos-
istic, reproduction in monochrome should sible to achieve approximately the original
be an exception. color using four tone reproduction.

Primary Colors

Green Gray Violet

80 % 60 % 40 % 20 % 60 % 40 % 20 % 80 % 60 % 40 % 20 %

Pantone Green Pantone 430 Pantone 2603

HKS 53 K HKS 92 K HKS 34 K
NCS S 2060-B90G NCS S 5005 R80B NCS S 3055-R50B
RAL Design 170-60-50 RAL 7046 Telegrey RAL Design 320-40-40
HEX #00B482 HEX #969696 HEX #711E82
HSL 163 | 100 | 71 HSL 0 | 0 | 59 HSL 290 | 77 | 51
CMYK 100 | 0 | 60 | 0 CMYK 69 | 100 | 0 | 0
CMYK 80 % 80 | 0 | 48 | 0 CMYK 80 % 0 | 0 | 0 | 80 CMYK 80 % 55 | 80 | 0 | 0
CMYK 60 % 60 | 0 | 36 | 0 CMYK 60 % 0 | 0 | 0 | 60 CMYK 60 % 41 | 60 | 0 | 0
CMYK 40 % 40 | 0 | 24 | 0 CMYK 40 % 0 | 0 | 0 | 40 CMYK 40 % 27 | 40 | 0 | 0
CMYK 20 % 20 | 0 | 12 | 0 CMYK 20 % 0 | 0 | 0 | 20 CMYK 20 % 14 | 20 | 0 | 0
RGB 0 | 180 | 130 RGB 113 | 30 | 130
RGB 80 % 64 | 199 | 161 RGB 80 % 110 | 110 | 110 RGB 80 % 152 | 74 | 151
RGB 60 % 115 | 214 | 186 RGB 60 % 150 | 150 | 150 RGB 60 % 175 | 120 | 178
RGB 40 % 153 | 225 | 205 RGB 40 % 180 | 180 | 180 RGB 40 % 200 | 166 | 207
RGB 20 % 204 | 240 | 230 RGB 20 % 230 | 230 | 230 RGB 20 % 226 | 211 | 233

White Black

CMYK 0|0|0|0 CMYK 0 | 0 | 0 | 100

RGB 255 | 255 | 255 RGB 0|0|0
NCS S 0300-N NCS NCS S 9000-N
RAL 9003 Signal white RAL 9004 Signal black
HEX #ffffff HEX #000000
HSL 0 | 0 | 100 HSL 0|0|0

B. Braun Brand Identity | Visual Basic Elements | February 2019

COLORS
COLOR VALUES SECONDARY COLORS

Secondary Colors

Red Dark-red Orange Yellow

80 % 60 % 40 % 20 % 80 % 60 % 40 % 20 % 80 % 60 % 40 % 20 % 80 % 60 % 40 % 20 %

Pantone 207 Pantone 506 Pantone 152 Pantone 129

HKS 17 K HKS 83 K HKS 6K HKS 4K
RAL 3027 RAL 8012 RAL 2011 RAL 1018
HEX #c5004b HEX #830725 HEX #e57228 HEX #fecc00
HSL 337 | 100 | 77 HSL 345 | 95 | 51 HSL 23 | 83 | 90 HSL 48 | 100 | 99
CMYK 0 | 100 | 43 | 18 CMYK 0 | 100 | 65 | 55 CMYK 5 | 65 | 90 | 0 CMYK 0 | 20 | 100 | 0
CMYK 80 % 0 | 80 | 35 | 15 CMYK 80 % 0 | 80 | 52 | 44 CMYK 80 % 4 | 52 | 72 | 0 CMYK 80 % 0 | 16 | 80 | 0
CMYK 60 % 0 | 60 | 26 | 11 CMYK 60 % 0 | 60 | 39 | 33 CMYK 60 % 3 | 39 | 54 | 0 CMYK 60 % 0 | 12 | 60 | 0
CMYK 40 % 0 | 40 | 17 | 7 CMYK 40 % 0 | 40 | 26 | 22 CMYK 40 % 2 | 26 | 36 | 0 CMYK 40 % 0 | 8 | 40 | 0
CMYK 20 % 0 | 20 | 9 | 4 CMYK 20 % 0 | 20 | 13 | 11 CMYK 20 % 1 | 13 | 18 | 0 CMYK 20 % 0 | 4 | 20 | 0
RGB 197 | 0 | 75 RGB 131 | 7 | 37 RGB 229 | 114 | 40 RGB 254 | 204 | 0
RGB 80 % 209 | 51 | 111 RGB 80 % 156 | 57 | 81 RGB 80 % 234 | 142 | 83 RGB 80 % 254 | 214 | 51
RGB 60 % 220 | 102 | 147 RGB 60 % 181 | 106 | 124 RGB 60 % 239 | 170 | 126 RGB 60 % 254 | 224 | 102
RGB 40 % 232 | 153 | 183 RGB 40 % 204 | 156 | 168 RGB 40 % 245 | 199 | 169 RGB 40 % 255 | 235 | 153
RGB 20 % 243 | 204 | 219 RGB 20 % 230 | 205 | 211 RGB 20 % 250 | 227 | 212 RGB 20 % 255 | 245 | 204

Lime Blue Dark-blue

80 % 60 % 40 % 20⁴ 80 % 60 % 40 % 20 % ⁴ 80 % 60 % 40 % 20 %

Pantone 383 Pantone 645 Pantone 302

HKS 66 K HKS 46 K HKS 41 K
RAL Design 100-70-60 RAL Design 260-60-20 RAL 5001
HEX #afb635 HEX #5186aa HEX #00567c
HSL 63 | 71 | 71 HSL 204 | 52 | 67 HSL 198 | 100 | 49
CMYK 40 | 15 | 90 | 0 CMYK 50 | 20 | 0 | 30 CMYK 100 | 35 | 15 | 40
CMYK 80 % 32 | 12 | 72 | 0 CMYK 80 % 48 | 16 | 0 | 24 CMYK 80 % 80 | 28 | 12 | 32
CMYK 60 % 24 | 9 | 54 | 0 CMYK 60 % 36 | 12 | 0 | 18 CMYK 60 % 60 | 21 | 9 | 24
CMYK 40 % 16 | 6 | 36 | 0 CMYK 40 % 24 | 8 | 0 | 12 CMYK 40 % 40 | 14 | 6 | 16
CMYK 20 % 8 | 3 | 18 | 0 CMYK 20 % 12 | 4 | 0 | 6 CMYK 20 % 20 | 7 | 3 | 8
RGB 175 | 182 | 53 RGB 81 | 134 | 170 RGB 0 | 86 | 124
RGB 80 % 191 | 197 | 93 RGB 80 % 116 | 158 | 187 RGB 80 % 51 | 120 | 150
RGB 60 % 207 | 211 | 134 RGB 60 % 151 | 182 | 204 RGB 60 % 102 | 154 | 176
RGB 40 % 223 | 226 | 174 RGB 40 % 185 | 207 | 221 RGB 40 % 153 | 187 | 203
RGB 20 % 239 | 240 | 215 RGB 20 % 220 | 231 | 238 RGB 20 % 204 | 221 | 229

B. Braun Brand Identity | Visual Basic Elements | February 2019

CONTACTS

If you have any questions concerning the Marc Diegelmann Christine Zaengel
B. Braun Brand Identity, we will be happy Director Corporate Brand Management Art Director
to help you. and Internal Communications

Tel +49 5661 714787 Tel +49 5661 711633

marc.diegelmann@bbraun.com christine.zaengel@bbraun.com

B. Braun Melsungen AG B. Braun Melsungen AG

Corporate Communications Corporate Communications
Brand Management Brand Management
Todi Allee Todi Allee
Stadtwaldpark House 8 / 9 Stadtwaldpark House 8 / 9
34212 Melsungen 34212 Melsungen
Germany Germany