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The document discusses plans for a new food blog and Instagram account called "Servings of Salt n Sweet". It will provide easy access to recipes and restaurants with aesthetically pleasing photos and variety in posts. The account aims to become popular like Tastemade or Tasty by using best practices such as colorful, angled photos with hashtags and expertise in trending foods. The goal is to reward followers and gain partnerships to build a successful, straightforward platform for users to find food content.

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45 views

Salesdeck

The document discusses plans for a new food blog and Instagram account called "Servings of Salt n Sweet". It will provide easy access to recipes and restaurants with aesthetically pleasing photos and variety in posts. The account aims to become popular like Tastemade or Tasty by using best practices such as colorful, angled photos with hashtags and expertise in trending foods. The goal is to reward followers and gain partnerships to build a successful, straightforward platform for users to find food content.

Uploaded by

api-462503294
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Servings of Salt and

Sweet

Created by Kacy Gilliam


Increase in Food Blogs

● Increase in accounts pertaining to food/recipes


● Many accounts don’t provide what people are looking for
● My account will provide an easy way to access different
recipes or restaurants
● Millennials and Gen X are starting to make their own
food more and more.
Winner and Loser Food Blogs

● People create accounts that aren’t aesthetically pleasing


to the eye or don’t have what people are searching for
● These accounts aren’t helpful in the public’s search for
food
● My account will have aesthetic views of food and recipes
Example: Non-aesthetic
5 Best Practices
1. Color: Edit your pictures of food so the different
colors pop out and attract viewers.

2. Angles: Take pictures of food at the correct angles.


For example, take a picture of acai bowls from a bird’s
eye view.

3. Variety: Vary the types of posts you make so the


viewers don’t get bored.

4. Expertise: Become an expert on certain types of


food that are popular.

5. Hashtags: Use the most-searched hashtags to


attract attention.
The Promised Land of Food
● I hope to have a clear and straightforward account
● I want users to be able to quickly find what they’re
looking for
Gifts for Giving

● Growing a blog is hard


○ Reward your followers in order to gain more followers
● Planning to have a raffle at 1000 followers;
Instagrammers enter by “shouting out” my account so
they have a chance to win a $10 gift card
Prospects of “Servings of Salt n
Sweet”
● Hope to grow to the ranks of accounts such as Tastemade
or Tasty by Buzzfeed
● The incorporation of recipes, restaurants, and themes
will help me rise up to the likes of those accounts
● Hope to gain partnerships with food critics and cooks to
work for my company
Instagram @servingsofsaltandsweet

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