The effect of consumer ethnocentrism on domestic product judgment in the developed market was stronger than that in the emerging market ([r.sub.developed] = .36 > [r.sub.emerging] = 0.26; Q = 0.45, p = .50); the effect in Western culture was stronger than that in Eastern culture ([r.sub.western] = .34 > [r.sub.eastern] = .28; Q = 0.16, p = 0.69), but not significantly; the effect with the general sample was stronger than that with the student sample ([r.sub.general] = .44 > [r.sub.student] = .17; Q = 6.77, p = .01).

Simplicity has to do with clear cut opinions and images, major personalities and two sided conflicts while ethnocentrism focus on one party's beliefs, myths, suffering and the other's brutality.

However, Cameroon was plagued by ethnocentrism; that is, unhealthy rivalry between ethnic groups within the same nation.

Keywords: Ethnocentrism, Economic integration, Global interdependence

Among the determinants leading customers to buy in particular selling outlets, the customers' ethnocentrism plays an important role; however, its role can be less important than price in the times of global crisis.

MacArthur was far in advance on ethnocentrism, He had enormous experience in the Orient from 1905, when as a lieutenant, he had been his father's aide-de-camp there.

The work on consumer ideologies such as ethnocentrism, nationalism, and patriotism posits that precisely because of the 'shrinking globe' and the more and more interconnected world; consumers are increasingly concerned with their cultural, national and ethnic identities, which subsequently affect their consumption motivations [5,46].

In chapter 1, Holeman sets out the argument for why Christian counselors should incorporate strong-sense theology, hallmarked by personal theological awareness, curiosity, and respect for alternative perspectives, awareness of theological ethnocentrism, and comfort with theological ambiguity.

He analyses prevalent attitudes toward justice, inequality and ethnocentrism, concluding the book with several expressions of altruism across the political spectrum and the questions and techniques in which public opinion is shaped.

Apart from religious discrimination racism and Bamar ethnocentrism, better known as Burmanization is rampant in today's Burma, which the military changed it to Myanmar.

It is also gaining grounds in different public sector organisations, but those who are in authority do not realise the insidious nature of racism, ethnocentrism and parochialism.

For many people, ethnocentrism is what they are taught to believe throughout their formative years, as culture is associated with central components to identity such as religion and nationality.

Fierce Loyalty to One's Own Community is Not Nationalism, It Is ETHNOCENTRISM

By exposing students to a wide array of cultures and traditions, the hope seemed to be that the Asian Gourmet Festival and similar exchanges could shine a light on similarities among cultures, thereby combating issues like ethnocentrism.

Examining literacy through the lens of her deafness, she delves into issues of ethnocentrism and ableism found in sociolinguistics, and challenges stereotypical assumptions of race, ethnicity, economic status, gender, and disability.