Emile Coue, a 19th-century French pharmacist, psychologist and healer, discovered that if he gave a positive comment about a drug, it was more effective than if he had kept quiet about it.
The insights, observations, technical developments, and procedural innovations of the scientist, pharmacist, and psychotherapist Emile Coue (1857-1926) greatly influenced hypnotism in the English-speaking world (for the Francophone, see Centassi & Grellet (1998), Guillemain (2010), Westphal & Laxenaire (2012), etc.); and hypnotherapy was irreversibly altered for the better by his systematic ego-strengthening procedure (see Yeates, 2014a, 2014b).
Emile Coue and His Method of Healing by Conscious Auto-Suggestion: An Interview with M.
Les grands pharmaciens: Emile Coue ['Great Pharmacists: Emile Coue].
The Practice of Autosuggestion by the Method of Emile Coue (Third Edition).
Emile Coue's Own Method of Self-Mastery (Serial nos.
Transcontinental Meditation: Getting Better with Emile Coue. Horizon, 18(2), 22-23.
The Therapeutic Mantra of Emile Coue. Perspectives in Biology and Medicine, 42(4), 489-495.
Emile Coue and his Method (II): Hypnotism, Suggestion, Ego-Strengthening, and Autosuggestion.
Emile Coue and his Method (III): Every Day in Every Way.
Emile Coue's Own Method of Self-Mastery: four sides: serial nos.
AT THE BEGINNING of the 20th Century, a French pharmacist-turned-hypnotist-turned-self-motivationist,
Emile Coue by name, believed that people would be happier and more productive if they could get to know and like themselves.
