NuVoodoo’s national studies of Radio listeners aged 18-54 are designed to help us understand the fast-changing lifestyle and needs of our audience.  With each rock we turn over, with each new piece of data we analyze, the megatrends become even more evident.  p> There are three essential megatrends.  First, it is getting extremely hard to get listeners’ attention with the kinds of advertising we have always relied on.  TV spots are not being watched.  Billboards quickly blend into the driver’s landscape.  But … second, the opposite is true of digital/online/social-media/phone-friendly advertising.  More and more listeners are living online, spending increasingly longer periods looking at their ...

The most consistent theme, as we highlight findings from our most recent national study of radio listeners, has been the smartphone-culture revolution.   It is happening very fast.   Affecting all aspects of our listeners’ lives.   Including becoming a ...

Throughout the year, we’ve been using this space to share dramatic new findings about the Radio audience.  Radio listeners are increasingly likely to be living on their devices.  They are increasingly likely to be immersed in social media.  They are ...

The deeper we look into the data, the more everything is pointing in the same direction.  The massive shift to the portable/digital lifestyle is underway.  The tide is strong.  Most of our audience spends a lot more time looking at screens than they do with older ...

In the past couple weeks we have been showing you data about online streaming of radio stations.  What kind of listeners are doing it. Via what kind of device. And in what location.  One remarkable headline.  Among folks who now get some radio digitally, the ...

In our continuing series about the digital revolution and Radio listeners, we have seen how many ways, and how quickly, they are shifting their life functions to their  smartphones.  Last week we looked at how many smartphone owners are already using these devices ...

Each week, in this space, we have been discussing smartphones.  We have shared with you many key findings from NuVoodoo’s 2013 national studies of Radio listeners 18-54.  Essential take-away #1: Daily tasks, social patterns, lifestyle habits, entertainment, and ...

Our consistent theme recently in these columns has been the consumer’s rapid transition to a smartphone-centered lifestyle, and what it means for Radio. What we have found tells us two essential facts about the audience in 2013.  One, they are increasingly ...

With smartphones, our audience is increasingly listening to our stations on the same digital platform we share with thousands of purely-digital competitors.   The data from NuVoodoo’s annual national study of listeners 18-54 tell us a lot about smartphone use ...

We have been focusing, in this space on our technologically turbulent times.  Our audiences’ rapid transition to a lifestyle where nearly everything passes through their handheld-computers.  It is remarkable how quickly this is happening.  The device (which ...