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Content
December 2018, Volume 1, Issue 2
- 6-13 Motivation in the decision - making process of choosing a university product
by Lixandru Ion-Dănuț - 14-32 Blockchain: China’s Leading E-commerce Players Innovate in Traceability
by Bălan Carmen - 33-55 The Impact of Conversational Agents on Humans in Services: Research Questions and Hypotheses
by Bălan Carmen - 56-68 Improving Hotel Services in Romania Using Marketing Campaigns
by Marin-Pantelescu Andreea - 69-76 Student Behavior as a Sport Consumer
by Jinga Gheorghe & Voinea Andreea - 77-83 Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective
by Baba Cristina Andrada & Stăncioiu Aurelia Felicia - 84-91 Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective
by Vonțea Andreea-Angela - 92-98 Building a Brand in the Romanian Music Industry
by VIANU Yardena & CONSTANTINESCU Mihaela & CĂESCU Ștefan-Claudiu - 99-105 Marketing Science as Approached into a Nonprofit Context
by Vonțea Andreea-Angela - 106-114 Marketing Study: Online Purchase Trends Regarding Smart Devices
by Dumitru (Boboc) Andreea - Larisa & Moise Daniel - 115-131 Clothing Importance on Entrepreneurial Marketing
by Orzan Mihai-Cristian & CIOCODEICÄ‚ David-Florin - 132-139 Needs and Solutions at the Basis of the Successful Academic Research Process - A Qualitative Analysis
by Barbu Andreea Mihaela & Florescu Margareta Stela & CIOCODEICÄ‚ David
July 2018, Volume 1, Issue 1
- 6-15 Comparison of Business Development Processes: A Literature Review Defining Structural Elements and Influential Factors
by Sturm Michael & Böhm Markus & Krcmar Helmut - 16-22 Video Productions in Marketing Communication for Brand. Case Study
by Tarczydło Beata - 23-29 Instruments Used for Marketing Experiments
by Boboc Andreea Larisa & Moise Daniel - 30-36 Patient Satisfaction Focused Healthcare – The Importance of Adapting the Marketing Mix to the Orientations in the National Healthcare Systems
by Ursoiu Alexandru - Bogdan - 37-42 Total Quality Management from the Perspective of Organizational Culture
by Georgescu Bogdan & Moise Daniel & Cruceru Anca Francisca - 43-49 Political Participation Amongst the Young in the European Union
by Merlă Vladimir - 50-56 A Preliminary Study on the Potential of Femvertising in Romania
by Surianu Iulia - 57-67 The Attitude of Young People in Bucharest Regarding Taboo Topics in Advertising
by Iovu Oana-Bianca - 68-78 Shaping Advertising Through Cultural Differences
by Uță Cristina - 79-84 The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives
by Negru Mădălina - 85-94 The Impact of Unconventional Marketing Communications
by Stoenescu Alexandra-Oana - 95-105 Market Research About the Attitude Towards Romanian Cinema
by Lazarescu-Thois Laura
July 2017, Volume 1, Issue 1
- 8-14 Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic
by Yuanfei Guo & Mary FitzPatrick & Roy Larke - 15-30 How Does Color Strategy Create the Social Value: A Multi-Case Study Approach
by Kamel Ben Youssef & Massimo Caiazzo & Natahlie Savary - 31-40 Cross-cultural Differences in Tourism Product Preferences
by Maria Johann - 41-52 Comparative Advantages Related to a Municipality – the Experts View
by Yana Balashova-Kostadinova - 53-59 Value Creation vs Value Appropriation: Network Externalities for Auto-Dipper
by Rajnandan Patnaik - 60-67 Identifying Areas of Information Asymmetry on Foods Labels
by Manuela Ivanova - 68-73 Applied Aspects of Automated Pricing in B2C Marketing
by Evgeniya Tonkova - 74-82 Collaboration between Consumers and Companies in Generating Ideas for Product Development
by Antoniya Boykova - 83-89 Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector
by Polixenia Aurora Roman (Parescura) - 90-96 Understanding Voluntary Simplifiers in Bulgaria
by Vanya Kraleva - 97-106 CSR disclosure in Large Bulgarian Companies
by Desislava Serafimova - 107-114 Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market
by Joanna Korpus - 115-120 Neuromarketing Research and its Application in Marketing Activities. Some Examples
by Beata Tarczydło - 121-130 Typology of Polish Consumers in Regard to their Sustainable Behaviour
by Jadwiga Stobiecka - 131-141 Measuring Sustainable Development. Challenges and Solutions
by Camélia Dumitriu & Rachid Moustaquim - 142-150 The Balanced Scorecard for Sustainability
by Rachid Moustaquim & Camélia DUMITRIU - 151-162 Market and Competitive Determinants of Strategy in the Process of Strategic Analysis – Toward Comprehensive and Integrated Approach
by Marek Blaszczyk - 163-171 Generational Segmentation in Selected European Countries - Analysis of Secondary Data
by Krzysztof Błoński - 172-183 Recognition of Future Trends on time with the Right Evaluation for the Software Industry
by Marco Pister - 184-191 Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism
by Ulvi Cenap Topçu - 192-203 Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review
by Zaki Bhaya & Zaid Al-Dulaimi & Basim Jassmy - 204-213 Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services
by Bistra Vassileva - 214-220 A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element
by Emel Demir Askeroğlu - 221-225 Particularities of the Legal Framework of Marketing in Romania
by Ionel Dumitru & Mihai Felea & Bogdan Georgescu & Daniel Moise
July 2016, Volume 2, Issue 1
- 9-15 Food Shopping Behaviour in Older Consumers´ Segment
by Dagmar Lesakova - 16-22 Profile of Luxury Male & Female Customers in Western India
by Milind Fadnavis - 23-30 Trade Business Communication Policy
by Dilyana Yaneva & Vyara Kyurova - 31-42 Influence of Customer Relationship Management in Optometric Practice
by Polixenia Aurora Parescura - 43-60 Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study
by Moreno Frau & Francesca Cabiddu - 61-71 The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process
by Jolanta Tkaczyk - 72-81 Play to Save the World – Triggering Social Change Through Games
by Alexandra Ioana Pascu - 82-90 Simulation Business Games in the Research of Marketing Managers’ Decision Making Process
by Marcin Awdziej & Jolanta Tkaczyk - 91-99 Analysis and Evaluation of the Economic State of the Family Business in Bulgaria
by Anny Atanasova & Blagovesta Koyundzhiyska-Davidkova - 100-108 Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective
by Mohammed Abdur RAZZAQUE - 109-114 An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania
by Diana Maria Vrânceanu & Ionel Dumitru - 115-121 Quantitative Research on the Anime Culture Products Presence in the Romanian Market
by Adrian Nicolae Cazacu - 122-135 Entrepreneurial Approach on Relationship Marketing in Family Owned Business
by Nicolae Al. Pop & Silvia Fotea & Silvia Dusa & Alexandru Palade - 136-149 Education as a Factor of Macroeconomic Development
by Svetlana Ignjatijević & Ivan Milojević & Drago Cvijanović - 150-156 Consumer Perspective upon the Marketing of Online Surveys
by Larisa Boboc & Daniel Moise - 157-163 Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research
by Beata Tarczydło - 164-171 Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector
by Janette Sheerman & Nancy Brown - 172-179 Parametrization of the Personnel Function – Possibilities and Limitations
by Beata Skowron - Mielnik & Marcin Gołembski & Grzegorz Wojtkowiak - 180-193 An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector
by Kamel Ben Youssef & Giuseppe Giaccardi & Michela Pellicelli - 194-200 Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province
by İlyas Ersoy & Dilaver Tengilimoglu & Pelin Yilik - 201-208 The Influence of Advertising Practice Corporate Social Responsibility
by IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU - 209-218 Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study
by Kamel Ben Youssef & Milena Viassone & Erick Leroux - 219-225 Customer Orientation and Organizational Performance in Iraqi Private Banks
by Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi - 226-242 Transformational Leadership and its Impact on the Effectiveness of the Team
by Latif Atiyah - 243-255 Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?
by Carmen Balan - 256-264 Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies
by Vasile Alecsandru Strat & Andreea Mihaela Barbu & Iuliana Cetina
July 2015, Volume 1, Issue 1
- 9-20 Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy?
by Jolita Vveinhardt & Egle Stonkute - 21-28 Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication
by Jolanta Tkaczyk - 29-39 Marketing and Business Development between Idea, Scientific Discovery and Innovation
by Lucian-Florin Onișor - 40-48 Modeling Store Patronage: A Systematic Review
by Sutthipong Meeyai - 49-56 To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia
by Derek Ong Lai Teik & Terrance Chiang Tong Seng & Amanda Pung Xin-Yi - 57-67 Would the Niagara Region Benefit from Specialising in Riesling?
by Federico Guillermo Topolansky Barbe & Andrea Fujarczuk & Magdalena Maria Gonzalez Triay - 68-74 Redefining 'The Rich'
by Milind Fadnavis - 75-80 The Educational Innovator
by Oana Drumea - 81-89 The Impact of Packaging Design on Health Product Perceptions
by Debra Riley & Peter Martins da Silva & Sabrina Behr - 90-96 The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers
by Debra Riley & Mark Anderson - 97-103 Space Tourism Market Analysis. Current Situation and Future Trends
by Corina Larisa Bunghez - 104-108 Pricing Strategy in Services - Pricing Strategies in Transport Services
by Bogdan Georgescu - 109-114 Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania
by Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu - 115-119 Brand Extensions Differentiation: Implications for Strategy
by Claudiu-Cătălin Munteanu - 120-129 Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets
by Bistra Vassileva & Adriyana Miteva - 130-137 Business Development Characteristics: Findings from Literature
by Michael Sturm - 138-143 Analysis of the Relationship Between Sustainable Development and Economic Growth
by Elena Raluca Moisescu (Duican) - 144-152 Interaction between Firms in New Product Development
by Marco Pierantonelli & Andrea Perna & Gian Luca Gregori - 153-160 Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services
by Klaus Bruno Schebesch & Radu Lucian Blaga - 161-167 Predictors of Organizational Trust: The Dynamic Relationship Between Organizational Trust, Organizational Identification and Cultural Intelligence
by Catalina Diana Dumitru - 168-174 Composite Evaluation of Customer Satisfaction
by Dagmar Lesakova - 175-184 Change Management Initiatives for Romanian Tourism Industry, Based on Benchmarking against South-East Asian and CEE Countries
by Liviu Tudor - 185-191 Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company
by Stefan-Alexandru Catana & Victor Constantinescu - 192-199 Brand: a Simple Name or a Criterion in Purchasing Decisions?
by Ionela – Valeria POPESCU - 200-208 Psychology of Luxury Goods Consumer
by Razvan Zaharia & Rodica Milena Zaharia - 209-217 Consumers Behavior Features Upon the Organic Products in Romania
by Narcis-Alexandru Bozga - 218-226 Marketing Trends in the Online Retailing of Books in Romania
by Carmen Balan - 227-232 Events Marketing 4-D Research
by Daniel Moise - 233-240 Environmental Management
by Ana Vizjak & Maja Vizjak - 241-251 Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi
by Chukwuka Ododo & Gary Mulholland & Jason Turner - 252-260 The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health
by Egehan Ozkan & Dilaver Tengilimoğlu & Pelin Yilik - 261-273 Mobile Game Advertising Recall in Pre- and Post-Game Experience
by Jari Salo - 274-280 Green Business for Green Meetings (Case Study: Opatija Kongress Hotels)
by Daniela Gracan & Marina Barkidija - 281-287 Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou
by Camelia Kailani & Narcisa Ciobotar - 288-294 Business Development Challenges for Security Industry – The Classical Market and The New Technology Market
by Emilian Cristian Irimescu - 295-303 Public Relations as an Exposure Tool for the Management
by Edmir Kuazaqui - 304-311 Effective Knowledge Sharing in Multi-Generation Organization
by Katarzyna Derlukiewicz & Anna Tryfon-Bojarska & Tomasz Łopaciński - 312-321 The Impact of Work Related Stress on Employees' Satisfaction
by Irina Leca & Carmen A. Vranceanu - 322-328 Marketing Research thought Near Filed Communication
by Dan Mitrea - 329-337 A Multi-Agent Technology Based Platform for Marketing Communication
by Radu Ioan MOGOS - 338-346 Customer Engagement Behaviour in the Fashion Industry
by Katarzyna Rupik - 347-358 A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges
by Adriana Emilia Robu (Percă-Robu) - 359-365 Absorption of European Funds in Romania During 2007-2013
by Vasile Ionel Popescu & Constantin Liviu Popescu - 366-376 Family Firms’ CSR Actions: the Case of Barilla
by Domenico Morrone & Angeloantonio Russo & Donato Calace - 377-392 The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments
by Meda Roxana Burghelea & Ioan Plaias & Jaafar El-Murad - 393-399 New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media
by Luca Marinelli & Gian Luca Gregori