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Case Studies

Case studies are written by professors at HBS and at renowned business programs worldwide and offer slices of business life, focusing on actual problems and decisions companies face.

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Google's Project Oxygen: Do Managers Matter?

By David A. Garvin Alison Berkley Wagonfeld Liz Kind
  • Google's Project Oxygen: Do Managers Matter? ^ 313110

    Case

    Google's Project Oxygen: Do Managers Matter?

    By David A. Garvin Alison Berkley Wagonfeld Liz Kind

    Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management...

    April 03, 2013
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  • Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global ^ 520125

    Case

    Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

    By Anita Elberse Lizzy Woodham

    Bang Si-Hyuk ('Hitman Bang') is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a 'K-pop' band that has found unparalleled success around the globe-a remarkable feat given that most of their songs are in...

    June 08, 2020
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  • Cirque du Soleil ^ 403006

    Case

    Cirque du Soleil

    By Thomas J. DeLong Vineeta Vijayaraghavan

    Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500...

    July 18, 2002
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  • GE's Two-Decade Transformation: Jack Welch's Leadership ^ 399150

    Case

    GE's Two-Decade Transformation: Jack Welch's Leadership

    By Christopher A. Bartlett

    GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business...

    April 28, 1999
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  • Pinckney Street ^ 813182

    Case

    Pinckney Street

    By William J. Poorvu Arthur I Segel John H. Vogel Lisa Strope Erich Dylus

    Although inexperienced in real estate, Edward Alexander hopes in June 2013 that youthful enthusiasm and an $240,000 in savings and inheritance will help him enter the real estate business. His experience chronicles the process of finding, evaluating, and...

    May 31, 2013
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  • Army Crew Team ^ 403131

    Case

    Army Crew Team

    By Scott A. Snook Jeffrey T. Polzer

    The coach of the varsity Army crew team at West Point assembled his top eight rowers into the first crew team and the second tier of rowers into the second team using objective data on individual performance. As the second boat continually beat the first...

    January 31, 2003
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  • Chase Sapphire: Creating a Millennial Cult Brand ^ 518024

    Case

    Chase Sapphire: Creating a Millennial Cult Brand

    By Shelle Santana Jill Avery Christine Snively

    The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers,...

    September 28, 2017
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  • Trader Joe's ^ 714419

    Case

    Trader Joe's

    By David L. Ager Michael A. Roberto

    The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United...

    September 07, 2013
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  • Amazon.com, 2021 ^ 716402

    Case

    Amazon.com, 2021

    By John R. Wells Benjamin Weinstock Galen Danskin Gabriel Ellsworth

    In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit...

    August 03, 2015
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  • Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance ^ 803127

    Case

    Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance

    By Nancy F. Koehn Erica Helms Phillip Mead

    Provides an opportunity to examine leadership and entrepreneurship in the context of Ernest Shackleton's 1914 Antarctic expedition, a compelling story of crisis, survival, and triumph. Summarizes Shackleton's career as an officer in the British Merchant...

    April 02, 2003
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  • The Tulsa Massacre and the Call for Reparations ^ 221039

    Case

    The Tulsa Massacre and the Call for Reparations

    By Mihir A. Desai Suzanne Antoniou Leanne Fan

    The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their...

    November 10, 2020
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  • Calyx Global: Rating Carbon Credits ^ 625102

    Case

    Calyx Global: Rating Carbon Credits

    By Michael W. Toffel Adam Chen

    This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet...

    March 26, 2025
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  • Physical Climate Risk ^ 624059

    Industry and Background Note

    Physical Climate Risk

    By Michael W. Toffel Spencer Glendon Alison Smart

    This note describes how managers can identify their company's physical climate risks, which can heighten the risk of business disruption, change the costs of operations and supply chains, and affect the demand for their goods and services. The note also...

    March 04, 2024
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  • Cyber Oversight: SolarWinds Board of Directors ^ 325080

    Case

    Cyber Oversight: SolarWinds Board of Directors

    By Lynn Sharp Paine

    In 2020, just two years after its IPO, information technology company SolarWinds discovered that it was the victim of an attack on its information systems by Russian hackers. The incident, known as the Sunburst attack, was costly for the company, and...

    January 06, 2025
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  • Wasabi Technologies (B) ^ 825035

    Supplement

    Wasabi Technologies (B)

    By N. Louis Shipley Stacy Straaberg

    Set in 2019, the "Wasabi Technologies (A)" case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had...

    March 19, 2025
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  • Aramco: Navigating the Energy Transition ^ 725358

    Case

    Aramco: Navigating the Energy Transition

    By Tarun Khanna Gizem Cihan Dincsoy

    In March 2024, Amin Nasser, president, and CEO of the Saudi Arabian Oil Company (Aramco), had just delivered a speech about the future of energy at a global energy conference. The world was behind schedule in meeting long-term climate change goals. The...

    September 20, 2024
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  • Institutional Neutrality, Restraint or Convenience? ^ 325022

    Case

    Institutional Neutrality, Restraint or Convenience?

    By Clayton S. Rose Nicole Zelazko Alexis Lefort

    In the fall of 2023 and winter of 2024, college campuses across the U.S. experienced protests and encampments in the aftermath of the October 7, 2023 terrorist attack on Israel by the Islamist militant group Hamas, and Israel's subsequent invasion of...

    February 08, 2025
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  • WayCool: Addressing Food Loss ^ 525041

    Case

    WayCool: Addressing Food Loss

    By Rajiv Lal Kairavi Dey

    Headquartered in Chennai, India, WayCool started by focusing on solving the growing challenge of food losses and low farmer incomes. Dasari and Jayaraman, surprised at the amount of fruits and vegetables lost in the agricultural supply chain, set up the...

    December 11, 2024
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  • MStudio and Djoli: Accelerating Startup Growth in Francophone Africa ^ 824183

    Case

    MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

    By Paul A. Gompers Pippa Tubman Armerding Temitayo Lawal

    Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in CƃĀ“te dIvoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange...

    May 31, 2024
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  • Intellectual Property in Tough Tech Ventures ^ 825045

    Industry and Background Note

    Intellectual Property in Tough Tech Ventures

    By Joshua Lev Krieger Jim Matheson Russ Wilcox Mel Martin

    This note explains the crucial role of intellectual property rights (IPR), particularly patents, in the success of tough tech ventures (TTVs). It outlines the patent systems mechanics, emphasizing utility patents and their requirements for novelty,...

    July 17, 2024
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  • Strategy and CEO Succession at Starbucks ^ 125040

    Case

    Strategy and CEO Succession at Starbucks

    By Krishna G. Palepu David Lane

    On August 13, 2024, Starbucks announced that Laxman Narasimhan who was appointed as the CEO only in September 2023, was stepping down as CEO and board director "with immediate effect." Laxman would be replaced on September 9 by Brian Niccol, CEO since...

    December 06, 2024
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  • Tata Power and India's Energy Transition ^ 325081

    Case

    Tata Power and India's Energy Transition

    By Vikram Gandhi Radhika Kak Kairavi Dey

    Tata Power stood at the forefront of India's energy transition. The firm had a long history deeply intertwined with the country's development. As Mumbai's power needs increased, Tata Power built out thermal assets across North, West, and East India...

    December 03, 2024
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  • Blue Owl Financing of Ping Identity ^ 225078

    Case

    Blue Owl Financing of Ping Identity

    By Victoria Ivashina Srimayi Mylavarapu

    In the fall of 2022, Blue Owl Capital's investment committee evaluated a potential investment in the technology sector. The proposed transaction centered on Ping Identity Corporation ("Ping"), a fast-growing identity access management (IAM) software...

    February 07, 2025
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  • Funderbeam: Teaming Up or Going Alone? ^ 224076

    Case

    Funderbeam: Teaming Up or Going Alone?

    By Paul A. Gompers Elena Corsi Orna Dan

    Funderbeam, a global platform founded in Estonia to enable start-ups to run private syndications and secondaries while offering liquidity for private equity investors, was at a crossroads. Over its ten-year run, the company had expanded its services and...

    March 12, 2024
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  • Yum China: People First ^ 525038

    Case

    Yum China: People First

    By David E. Bell Shu Lin Nancy Hua Dai

    Joey Wat, CEO of Yum China Holdings, Inc., which operated KFC, Pizza Hut, and Taco Bell in mainland China, oversaw KFC's milestone as the first Western quick-service chain in China to surpass 10,000 stores, with Pizza Hut exceeding 3,000 locations. This...

    December 13, 2024
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  • Work Arrangements in the Post-Pandemic World ^ 424022

    Industry and Background Note

    Work Arrangements in the Post-Pandemic World

    By Leslie A. Perlow Salvatore J. Affinito

    Whether you are choosing your job based on geographic location, work arrangements (i.e., fully in-person, hybrid, fully virtual), or other unrelated factors (e.g., career, family, partner, hobbies), in the post-pandemic world you will likely be...

    September 12, 2023
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  • PayJoy: Financing for the Next Billion ^ 425036

    Case

    PayJoy: Financing for the Next Billion

    By Boris Groysberg Sarah L. Abbott

    PayJoy, an impact-driven financial technology company founded in 2015, provides smartphone financing and other financial products to customers who lack access to traditional credit products. As of early 2025, PayJoy had issued $2.5 billion in loans to 13...

    January 14, 2025
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  • Harvey: AI for Lawyers ^ 125087

    Case

    Harvey: AI for Lawyers

    By Suraj Srinivasan Charles Krumholz Radhika Kak

    In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company's meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research,...

    March 04, 2025
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