UAE Retail Benchmarking Study 2009: Difference between revisions
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'''Retail Benchmarking''' is an annual critical inspection of the current [[retail]] environment. The aim of a Retail Benchmarking is to highlight areas of excellence and short fallings in customer services and to give retailers the data needed to improve across the board. |
'''Retail Benchmarking''' is an annual critical inspection of the current [[retail]] environment. The aim of a Retail Benchmarking is to highlight areas of excellence and short fallings in customer services and to give retailers the data needed to improve across the board. |
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Objectives of Retail Benchmarking include, but are not limited to: |
Objectives of Retail Benchmarking include, but are not limited to: |
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<li>Establishing whether outlet staff are proficient and enthusiastic in regards to product knowledge.</li> |
<li>Establishing whether outlet staff are proficient and enthusiastic in regards to product knowledge.</li> |
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<li>Overall customer service and sales performance of each of the outlets.</li> |
<li>Overall customer service and sales performance of each of the outlets.</li> |
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== First UAE Retail Benchmarking Study == |
== First UAE Retail Benchmarking Study == |
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The first UAE based Retail Benchmarking Report was released by [[Ethos Consultancy]] in |
The first UAE based Retail Benchmarking Report was released by [[Ethos Consultancy]] in May 2009. The report represents the most comprehensive study of the complete customer experience in the [[UAE]] retail sector ever undertaken<ref>UAE Retail Benchmarking Study 2009 ({{cite news|title=Poor customer service plagues retail sector|author=Reena Amos Dyes|date=2009-06-01|work=[[Business 27/7]]|url=http://www.business24-7.ae/Articles/2009/6/Pages/31052009/06012009_fcda7092de3e40b594a4df1bb06082eb.aspx}})</ref>. Throughout the study carried out during end April and early May 2009, Ethos measured 22 retail sectors with a total of 2284 physical location visits to a total of 558 retail outlets covering 115 brand names. A total of 37 retail shopping locations were involved in the study including 10 major malls throughout the UAE<ref>UAE Retail Benchmarking Study 2009 ({{cite news|title=The spanner search - How some UAE retail sectors are performing|author=Georgia Lewis|date=2009-05-23|work=[[The National (Abu Dhabi)|The National]]|url=http://www.thenational.ae/article/20090523/MOTORING/705229905/1196}})</ref>. Pure Gold Jewellers was not only awarded overall best performing brand by Ethos Consulting, it was also awarded Best Brand Honor for the 2nd year running from Dubai Government <ref>Pure Gold receives Best Brand Honor from Dubai Government |
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({{cite news|title=Pure Gold Receives Best Brand Honor for the 2nd Year From Dubai Government |
({{cite news|title=Pure Gold Receives Best Brand Honor for the 2nd Year From Dubai Government |
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|date=2009-05-29|work=[[American Chronicle]]|url=http://www.americanchronicle.com/articles/yb/130574566}})</ref>. |
|date=2009-05-29|work=[[American Chronicle]]|url=http://www.americanchronicle.com/articles/yb/130574566}})</ref>. |
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==References== |
==References== |
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==External links== |
==External links== |
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* [http://www.ethos.ae/customer-service-research/retail-benchmarking-study-2009.aspx UAE Retail Benchmarking Report 2009] |
* [http://www.ethos.ae/customer-service-research/retail-benchmarking-study-2009.aspx UAE Retail Benchmarking Report 2009] |
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{{DEFAULTSORT:Uae Retail Benchmarking Study 2009}} |
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[[Category:Retailing in the United Arab Emirates]] |
[[Category:Retailing in the United Arab Emirates]] |
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Revision as of 03:26, 1 November 2010
Retail Benchmarking is an annual critical inspection of the current retail environment. The aim of a Retail Benchmarking is to highlight areas of excellence and short fallings in customer services and to give retailers the data needed to improve across the board.
Objectives of Retail Benchmarking include, but are not limited to:
First UAE Retail Benchmarking Study
The first UAE based Retail Benchmarking Report was released by Ethos Consultancy in May 2009. The report represents the most comprehensive study of the complete customer experience in the UAE retail sector ever undertaken[1]. Throughout the study carried out during end April and early May 2009, Ethos measured 22 retail sectors with a total of 2284 physical location visits to a total of 558 retail outlets covering 115 brand names. A total of 37 retail shopping locations were involved in the study including 10 major malls throughout the UAE[2]. Pure Gold Jewellers was not only awarded overall best performing brand by Ethos Consulting, it was also awarded Best Brand Honor for the 2nd year running from Dubai Government [3].
| Top 10 UAE Brands |
|---|
| Pure Gold |
| Second Cup |
| Vertu |
| Chilis |
| Ford |
| Mercedez |
| L 'Occitane |
| Opti Fashion |
| Nandos |
| Starbucks |
References
- ^ UAE Retail Benchmarking Study 2009 (Reena Amos Dyes (2009-06-01). "Poor customer service plagues retail sector". Business 27/7.)
- ^ UAE Retail Benchmarking Study 2009 (Georgia Lewis (2009-05-23). "The spanner search - How some UAE retail sectors are performing". The National.)
- ^ Pure Gold receives Best Brand Honor from Dubai Government ("Pure Gold Receives Best Brand Honor for the 2nd Year From Dubai Government". American Chronicle. 2009-05-29.)
External links
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