{{short description|Breakfast cereal made by WK Kellogg's Co}}

| currentowner = [[WK Kellogg Company|Co]] (US, Canada, Caribbean)<br>[[Kellogg's|Kellanova]] (rest of world)

| previousowners = [[Kellogg's]] (1963–2023)

'''Froot Loops''' is a sweetened, fruit-flavored [[breakfast cereal]] producedmade by [[WK Kellogg Co]] for the [[United States]], [[Canada|Canadian]], and [[Caribbean]] markets and [[Kellogg's|Kellanova]] for the rest of the world. The brand was solely owned by the original Kellogg Company before it spun off its North American cereal division as WK Kellogg Co in late 2023.<ref>{{cite web|url=http://www.kelloggs.com/en_US/kelloggs-froot-loops-cereal.html |title=Kellogg's® Froot Loops® cereal |publisher=[[Kellogg's]] |url-status=dead |archive-url=https://web.archive.org/web/20120829050237/http://www.kelloggs.com/en_US/kelloggs-froot-loops-cereal.html |archive-date=August 29, 2012}}</ref> and sold in many countries. The fruit-flavored [[cereal]] pieces are ring-shaped (hence "loops"), come inwith a variety of bright colors and share a [[fruit]] flavor (hence "froot").

Kellogg's introduced Froot Loops in 1963.<ref>{{cite book|url=https://books.google.com/books?id=q8TH6NOOs9cC&q=fruit+loops+1963&pg=PA371 |title=Evolution of the Human Diet: The Known, the Unknown, and the Unknowable |isbn=9780195183467 |access-date=October 16, 2016|last1=Ungar |first1=Peter S. |year=2007 |publisher=Oxford University Press, USA }}</ref> Originally, there were only red, orange and yellow loops; green, blue and purple loops were added during the 1990s, with blue being introduced last in 1996.

The Different production methods are used in the UK, where the company misleadingly sold the idea that each individual loop color was a different flavor. Kellogg's has acknowledged thatloops all share the same fruit-blend flavor.<ref>{{cite web|url=http://www.straightdope.com/columns/read/1683/are-the-different-colors-of-froot-loops-different-flavors/ |date=September 17, 1999 |title=Are the different colors of Froot Loops different flavors? |publisher=[[The Straight Dope]] |access-date=June 2, 2020}}</ref><ref>{{cite magazine|url=http://time.com/1477/breaking-breakfast-news-froot-loops-are-all-the-same-flavor/|title=Breaking Breakfast News: Froot Loops Are All the Same Flavor|author=Locker, Melissa|magazine=[[Time (magazine)|Time]]|date=January 21, 2014}}</ref> Different production methods are used in the UK, where the company misleadingly sold the idea that each individual loop color was a different flavor.{{cn|date=November 2023}}

[[Toucan Sam]] has been the mascot of Froot Loops since its first appearance. Toucan Sam is a blue [[anthropomorphic]] [[toucan]]; the colors of his bill correspond to the three original Froot Loop colors.<ref>{{Cite web|url=https://www.trustcollective.com/2013/08/27/the-evolution-of-froot-loops-toucan-sam-from-1960s-black-and-white-to-2013-in-3d/|title=The Evolution of Froot Loops' Toucan Sam: From 1960s Black and White to 2013 in 3D |website=www.trustcollective.com|date=August 27, 2013 |language=en-US|access-date=February 5, 2018}}</ref> He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose! It always knows!"<ref>{{cite AV media|url=https://www.youtube.com/watch?v=DzMp-OIFRwA |date=May 6, 2020 |title=Top 10 Greatest Breakfast Cereal Mascots of All Time |time=4:24-4:26|medium=informative |work=Babble Top |access-date=June 2, 2020}}</ref> or "Follow my nose! For the fruity taste that shows!"

In the middle of 2012, Kellogg's introduced Froot Loops to the UK market for a limited time with only the secondary colors (orange, green, and purple), as natural color substitutes for red, yellow, and blue could not be found. The recipe also differed from the US version. Kellogg's stated that "due to European legislation we have been unable to produce Froot Loops to the same specifications as the US product. The formulations are different, including sugar and salt levels and the UK version has been produced with natural food additives and flavorings which will account for the differences in appearance and taste between the two products." The UK Froot Loops are also larger in size compared with their American counterparts, and due to the different method of formulation, are a much coarser cereal. In September 2015, Kellogg's removed Froot Loops from the UK market due to a lack of demand for the cereal, although in 2017, a special Unicorn Froot Loops limited edition was released in the UK.<ref>{{cite web|url=https://www.independent.co.uk/life-style/unicorn-froot-loops-kelloggs-uk-launch-asda-supermarkets-a7952671.html|title=Kellog's just launched unicorn fruit loops in the uK|website=independent.co.uk|date=September 18, 2017}}</ref> As of 2019, special limited edition Unicorn Froot Loops, Mermaid Froot Loops, and Baby Shark Froot Loops cereals have been made available.

== FrootSee Loops Black Beak Sagaalso ==