Abstract
In this final chapter we conclude the book by arguing that big data analytics in inherently connected with the recent emergence of tourism design and smart destinations, which is a logical result of the advancements of IT and its wide adoption in both consumer market and the industry over the last 20 years. And while big data analytics serves as a new toolbox for smart tourism development, the general framework of Design Science in Tourism (DST) provides the foundation for us to design and implement smart places/destinations. We further conclude that big data analytics not only enables us to better understand the consumer market, but also propels collaboration, open innovation and value co-creation in the tourism industry.
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Xiang, Z., Fesenmaier, D.R. (2017). Big Data Analytics, Tourism Design and Smart Tourism. In: Xiang, Z., Fesenmaier, D. (eds) Analytics in Smart Tourism Design. Tourism on the Verge. Springer, Cham. https://doi.org/10.1007/978-3-319-44263-1_17
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