The same Buerk who now, after a reputed PS150,000 cheque was wafted before his exceedingly high brows, will spend the next month on a dumbed-down TV show alongside daytime airhead Mel Sykes, pneumatic bird-brain Gemma Collins and vacuous D-list celebrities like, well, the rest of the cast.

Clearly, back in the day, caps were doffed from a better class of airhead. Or buerk.

The video comes days after McCain used images of Hilton in his own ad comparing presidential rival Barack Obama to celebrity airheads.

And former celebrities such as Ulrika Jonsson and Vanessa Feltz have labelled them "anorexic spendaholics" and "lobotomised airheads" who make them want to cry.

The singer, who believes these airheads have set feminism back decades, says: "Not one of them has called me up because they know I'm right."

It's a shame, too, that the airheads are all so young.

We've been shown as airheads in the past, but to give men the same treatment does us no favours at all.

Paris Hilton (right) and some other airheads are preyed upon in '50s remake The House Of Wax.

In Generation X comedy Airheads, slacker musicians Adam Sandler, Brendan Fraser and Steve Buscemi took radio-station staff hostage to get their demo played.

Gwyneth is one of those rich hippie airheads who seems susceptible to every alternative, touch-feely New Age fad that hits the market.

Which part of the saying "a leopard never changes its spots" do these airheads not understand?

These classy tracks could benefit from more emotional input, although Airheads won't be disappointed.

You're still not even close to the life-draining tedium which almost killed me as I endured this abysmally dull dirge about a bunch of stupefyingly thick airheads whose combined IQ wouldn't even get into double figures.